Churn Risk Analyzer

Analyze customer data to score churn risk, categorize accounts, and recommend tailored retention actions for proactive customer success management.

Identify customers most likely to churn before they leave. Uses behavioral signals, usage patterns, and engagement data to score accounts and recommend retention actions.

When to Use

• Customer success reviews
• Quarterly retention planning
• When usage data or support ticket logs are available
• Proactive outreach prioritization

How It Works

1. Gather Data

Ask the user for available data sources:

• Usage metrics (logins, feature adoption, API calls)
• Support tickets (frequency, sentiment, resolution time)
• Billing history (downgrades, late payments, discount requests)
• Engagement signals (email opens, meeting attendance, NPS scores)

If no structured data, work from what the user describes qualitatively.

2. Score Each Account

Apply this risk framework:

Signal	Weight	High Risk Indicator
Usage decline (30d)	25%	>30% drop
Support ticket spike	20%	2x+ above baseline
Champion departure	20%	Key contact left
Contract timing	15%	<90 days to renewal
Payment behavior	10%	Late/disputed invoices
Engagement drop	10%	No response to last 3 outreach

Score: 0-100 (higher = more likely to churn)

3. Categorize

• 🔴 Critical (75-100): Immediate intervention needed
• 🟡 At Risk (50-74): Schedule check-in this week
• 🟢 Healthy (25-49): Monitor monthly
• 💚 Thriving (0-24): Expansion opportunity

4. Recommend Actions

For each at-risk account, suggest specific retention plays:

• Executive sponsor call
• Custom success plan
• Feature training session
• Pricing review / loyalty offer
• Roadmap preview (show upcoming value)

5. Output

Generate a retention report with:

• Ranked list of accounts by churn risk
• Top 3 actions per critical account
• Estimated revenue at risk
• 30/60/90 day retention calendar

Integration Notes

• Works with CSV exports, CRM data, or manual input
• Pair with the AfrexAI Context Packs for industry-specific retention strategies ($47/pack)
• For a full AI-powered retention system built for your business, try the AI Revenue Calculator to see what you're leaving on the table