Cold Email Outreach

Automate B2B cold email outreach by sourcing leads from Apollo, verifying with Hunter.io, and uploading to Instantly for a 3-email drip campaign in one command.

skill-cold-email-outreach

Apollo → Hunter → Instantly automated cold email pipeline.

Scrape leads, verify emails, upload to campaign — fully automated B2B outreach in one command.

What it does

1. Source leads — Apollo CSV export (free tier) or Apollo API scrape (paid)
2. Verify emails — Hunter.io filters invalid/risky addresses
3. Upload & personalize — pushes verified leads to Instantly v2 with dynamic first lines
4. Sequence — 3-email drip: D0 (ROI pitch) → D3 (pain question) → D8 (soft close)

Requirements

• Node.js 18+
• Apollo.io account (free = CSV export, paid = API)
• Hunter.io API key (free = 25/mo, paid for scale)
• Instantly.ai account + campaign pre-created
• Instantly v2 Bearer token

Setup

# 1. Edit config.js — add your keys
cp scripts/config.example.js scripts/config.js
# Fill in: instantly.apiKey, hunter.apiKey, apollo.apiKey, target ICP

# 2. Run
node scripts/import-csv.js your-apollo-export.csv

Scripts

File	Purpose
import-csv.js	Apollo CSV → Hunter verify → Instantly upload
pipeline.js	Apollo API scrape → Hunter verify → Instantly upload
config.example.js	Config template (copy to config.js)
emails.js	3-email sequence content (customize subject/body)

Target Config

target: {
  industries: ["ecommerce", "retail"],
  countries: ["AE", "SA", "EG"],         // ISO-2 codes
  titles: ["Founder", "CEO", "Owner"],
  perPage: 25,
  maxLeads: 200,
}

Output

📋 Parsed 18 rows from CSV
🔍 Verifying emails with Hunter...
  ✓ [e-mail] — John @ Acme Store
  ✗ [e-mail] — invalid
✅ Verified: 17 / 18 leads
📤 Uploading to Instantly...
╔══════════════════════════════════╗
║  IMPORT COMPLETE ⚡               ║
║  Uploaded: 17                    ║
║  Failed:   0                     ║
╚══════════════════════════════════╝

After running

1. Open app.instantly.ai → your campaign
2. Connect sending inboxes (warm them first)
3. Set daily limit: 40/inbox
4. Hit Launch 🚀

Tips

• Warm inboxes 2–3 weeks before launching cold campaigns
• Apollo free: 50 contacts/month via manual CSV export
• Keep sequences short (3 emails max for cold)
• Personalize first line by industry/location for higher reply rates