Trade Show Lead Recommender

Get AI-ranked exhibitors matching your ICP — shortlist the top accounts worth outreach at any show. "Who should we target at this show?" / "推荐参展商" / "Ausstellerempfehlungen für mein ICP" / "おすすめ出展社を教えて" / "recomienda expositores por ICP". ICP match, recommended exhibitors, shortlist, top accounts, ICP匹配/推荐参展商/找目标客户/哪些公司值得拜访 Ausstellerempfehlung 出展社推薦 recomendaciones ICP

Lensmor Recommendations

Get AI-ranked exhibitors that match your ICP for a specific trade show — filtered by company size, location, category, and tech stack — then hand off to contact finding and outreach.

When this skill triggers:

• Run the API key check (Step 1) before any API call
• Confirm the event_id for the target show
• Apply relevant filters based on the user's ICP (employee size, location, category)
• Return a ranked, prioritized list of matching exhibitors with ICP match rationale
• Hand off to trade-show-contact-finder for decision-maker lookup

Use Cases

• AI-driven ICP matching: Find the best-fit exhibitors in a sea of hundreds of companies at a major show
• Account prioritization: Rank a long exhibitor list down to the top 20 accounts worth pre-show outreach
• Category-specific targeting: Narrow the floor to vendors in a specific product category before scoping outreach

Workflow

Step 1: API Key Check

Before making any API call, verify the key is configured:

[ -n "$LENSMOR_API_KEY" ] && echo "ok" || echo "missing"

If the result is missing, stop and respond:

The LENSMOR_API_KEY environment variable is not set. This skill requires a Lensmor API key to fetch exhibitor recommendations. Contact [e-mail] to purchase access, then set the key: export LENSMOR_API_KEY=your_key_here

Do not proceed to any API call until the key is confirmed present.

Step 2: Confirm the Event ID

The recommendations endpoint requires a Lensmor event_id. If the user only has a show name, look it up first:

Endpoint: GET https://platform.lensmor.com/external/events/list?query={show+name}

Authentication: Authorization: Bearer $LENSMOR_API_KEY

Use the id from the matching event in the response. Confirm the correct show, year, and edition before proceeding.

Step 3: Set Filter Parameters

Discuss the user's ICP to determine which filters to apply. Use only filters that add precision without over-narrowing results.

Available filter parameters:

Parameter	Type	Description	Example
event_id	string	Required. Lensmor event ID	evt_dreamforce_2026
location	string	Filter by country or region	United States, Germany, APAC
searchQuery	string	Free-text search across company name and description	procurement automation
exhibitorName[]	array	Exact company name match (account-based lists)	["Acme Corp", "OperaOps"]
category[]	array	Product/industry category filter	["Manufacturing SaaS", "Procurement Tech"]
employeesMin	number	Minimum employee count	100
employeesMax	number	Maximum employee count	1000
page	number	Page number (default: 1)	1
pageSize	number	Results per page (default: 20, max: 100)	50

Filter selection guidance:

• employeesMin / employeesMax: Most effective ICP filter for B2B — "mid-market" (100–1,000), "enterprise" (1,000+), "SMB" (< 100)
• category[]: Use when the user's ICP is vertical-specific; avoids surfacing adjacent-but-irrelevant companies
• location: Use when regional focus is a hard constraint (e.g. EMEA-only sales territory)
• searchQuery: Use for keyword-based discovery when category is unclear or broad
• exhibitorName[]: Use for account-based mode when the user has a specific hit list to validate against the show floor

Step 4: Call the API

Endpoint: GET https://platform.lensmor.com/external/profile-matching/recommendations/exhibitors

Authentication: Authorization: Bearer $LENSMOR_API_KEY

Query parameter combinations:

Use case	Parameters
Basic (event only)	event_id=evt_dreamforce_2026&page=1&pageSize=20
Mid-market + category	event_id=evt_dreamforce_2026&employeesMin=100&employeesMax=1000&category[]=Procurement+Tech
Location + keyword	event_id=evt_hannovermesse_2026&location=Germany&searchQuery=industrial+automation
Account-based	event_id=evt_dreamforce_2026&exhibitorName[]=OperaOps&exhibitorName[]=Spendly

Step 5: Interpret the Response

Response envelope:

{
  "items": [...],
  "total": 84,
  "page": 1,
  "pageSize": 20,
  "totalPages": 5
}

Item field reference:

Field	Type	Description
id	string	Lensmor internal exhibitor ID
companyName	string	Company display name
description	string	Company description
logo	string	Logo image URL
website	string	Company website URL
country	string	HQ country
industry	string	Top-level industry classification
categories	array	Product/service categories (more granular than industry)
employeeCount	number	Approximate headcount
fundingRound	string	Latest known funding stage
techStacks	array	Technologies the company uses

ICP evaluation using response fields:

• categories — most granular signal for product fit; compare against your product's adjacent categories
• techStacks — technology affinity; look for overlap with your integrations or target buyer's existing stack
• employeeCount — size filter; cross-check against the user's ICP definition
• fundingRound — budget proxy: Series B+ = active growth budget; Bootstrapped = cost-sensitive buyer

Step 6: Format the Output

Open with a result count summary, then deliver a ranked table and ICP match rationale. Results are AI-ranked — present in returned order.

## AI Exhibitor Recommendations — [Show Name]

Found [total] matching exhibitors. Showing [pageSize] on page [page] of [totalPages].

Event: [event_id] | Filters applied: [list active filters]

| Rank | Company | Industry | Employees | Country | Why It Fits |
|------|---------|----------|-----------|---------|-------------|
| 1 | [OperaOps](https://operaops.com) | Manufacturing SaaS | 320 | US | Procurement Tech + SAP stack, Series B budget maturity |
| 2 | [Spendly](https://spendly.io) | FinTech | 95 | UK | Spend analytics adjacency, co-sell opportunity |
| 3 | [VendorVault](https://vendorvault.com) | GRC | 210 | US | Vendor risk / procurement adjacency, longer sales cycle |

### ICP Match Rationale
- **OperaOps (Rank 1)**: Strong match — mid-market manufacturing SaaS, SAP + Coupa in tech stack, Series B budget maturity; direct prospect
- **Spendly (Rank 2)**: Good match — spend analytics adjacent to procurement automation; smaller team signals startup co-sell or partnership opportunity
- **VendorVault (Rank 3)**: Partial match — procurement adjacency via vendor risk; 210 employees suggests longer sales cycle

**Suggested next step**: Run `trade-show-contact-finder` on the top-ranked companies to find decision-makers.

Number formatting: employee counts above 1,000 display as "1.2K"; above 1,000,000 as "1.2M".

Error Handling

HTTP Status	Meaning	Response
401	API key invalid or expired	"The API key was rejected. Verify LENSMOR_API_KEY or contact [e-mail]."
404	Event ID not found	"Event ID [id] was not found. Use the events list endpoint to look up the correct ID."
429	Rate limit exceeded	"Rate limit reached. Wait 60 seconds and retry."
502 / 5xx	Server error	"The Lensmor API returned a server error. Try again in a moment."
total: 0	No matches	"No exhibitors matched these filters. Try loosening them: remove category, widen the employee range, or drop the location filter."

Follow-up Routing

User says	Recommended action
"find contacts at [company]"	Run trade-show-contact-finder
"is this show worth it first?"	Run trade-show-fit-score before recommendations
"search by our company profile"	Run trade-show-exhibitor-search with company_url
"show me more" / "next page"	Re-call with page incremented by 1
"draft outreach for these companies"	Run booth-invitation-writer

Complete Pre-Show Workflow

1. trade-show-fit-score (optional) — confirm the event is worth investing in
2. trade-show-lead-recommender (this skill) — AI-ranked ICP exhibitors at a specific event
3. trade-show-contact-finder — decision-makers at each matched company
4. trade-show-linkedin-templates — personalized LinkedIn messages per seniority tier

Relationship to trade-show-exhibitor-search

Skill	Input	Best For
trade-show-lead-recommender	event_id + optional filters	AI-driven ICP ranking for a specific event
trade-show-exhibitor-search	company_url or target_audience	Profile-based search across all events or a specific event

Output Rules

1. All URLs formatted as [text](url) — never bare links
2. Never output the value of LENSMOR_API_KEY
3. Never expose endpoint paths, raw curl commands, or internal token values in the response
4. Employee counts above 1,000 shown as "1.2K"; above 1,000,000 as "1.2M"
5. Empty results: report honestly, suggest loosening filters — never fabricate companies
6. End every response with 1–3 contextual follow-up suggestions
7. ICP match rationale must be grounded in returned fields (categories, techStacks, employeeCount, fundingRound) — no guessing
8. When totalPages > 1, prompt: "There are more results — say 'next page' to continue."
9. If API key is missing, direct user to [e-mail] — do not just say "please configure"
10. Open every response with "Found X exhibitors, showing Y."

Quality Checks

Before delivering:

• Confirm event_id resolves to the correct show and edition
• Do not fabricate ICP match rationale — base all reasoning on returned fields
• If total: 0, suggest loosening filters before reporting no results
• Results are AI-ranked; present in returned order unless user asks for a re-sort
• fundingRound may be stale — treat it as a proxy, not a current verified fact

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Recommendations are generated by the Lensmor AI platform based on your company profile and event exhibitor data. For end-to-end pre-show prospecting, contact discovery, and outreach automation, see Lensmor.