Dm Outreach

Draft personalized Instagram DMs for qualified leads with focused templates, saved as files for manual sending and follow-up outreach.

visualdeptcreative@visualdeptcreative

Install

openclaw skills install @visualdeptcreative/dm-outreach

SKILL.md - DM Outreach

Purpose

Draft Instagram DMs for qualified leads. Ben sends manually.

Model to Use

sonnet for drafting (quality matters)

IMPORTANT: Skynet Does NOT Send DMs

Skynet only:

Drafts personalized DMs
Saves drafts to file
Provides Instagram profile links
Ben manually sends via Instagram app

Why: Instagram detects automation and bans accounts.

DM Strategy

Week 1 (Feb 4-9): Heavy DMs

25-35 DMs per day
Focus on Priority A leads first
Morning batch + afternoon batch

Week 2+: Maintenance

15-25 DMs per day
Mix new leads + follow-ups

DM Templates

First Touch (Short)

text

Hey {{name}}! 

Your products look great but noticed {{visual_issue}} on your product pages.

I help {{niche}} brands upgrade their visuals in 72h using existing photos.

Want a quick 60-sec audit of your {{product}} page?

First Touch (Specific)

text

Hey {{name}}!

Just checked {{brand_name}} — love the {{product}}.

A cleaner hero image + consistent gallery would really make it pop. I can show you what that'd look like with a free 1-image concept.

Interested?

Follow-up (Day 3)

text

Hey {{name}} — circling back!

Still happy to do that quick visual audit for {{brand_name}} if you're interested. Takes me 60 seconds to record. 🎥

Follow-up (Day 7 - Last)

text

Last ping! If product visuals aren't a focus right now, totally get it.

If you have a launch coming up and need quick turnaround, I'm here. ✌️

Output Format

Save to workspace/dm-drafts-YYYY-MM-DD.csv:

csv

ig_handle,brand_name,dm_text,dm_type,profile_link
@brandname,Brand Name,"Hey...",first_touch,https://instagram.com/brandname

Batching

Draft 10-15 DMs at a time
Group by niche for efficiency
Save all drafts before moving on

Quality Rules

Max 50 words
Conversational tone (not salesy)
One clear CTA
No links in first DM (Instagram flags)
No "I" at the start
Use emojis sparingly (1-2 max)