ClawHub

SEO Audit

Audit a webpage's SEO and generate a scored report with actionable fixes. USE WHEN: - User provides a URL and asks to check/audit/review its SEO - User asks "how's my site's SEO?" or "what SEO issues does [URL] have?" - User wants to improve search rankings for a specific page - User asks to review meta tags, headings, or on-page optimization DON'T USE WHEN: - User wants keyword research or content strategy (that's research, not an audit) - User wants to track rankings over time (use a rank tracking tool) - User wants technical site-wide crawl analysis (this audits single pages, not full sites) - User wants Google Search Console or Analytics data (requires API access, not page scraping) - User wants to fix SEO issues (this diagnoses — fixing is a separate step) - User wants backlink analysis (requires third-party tools like Ahrefs/Moz) OUTPUTS: Markdown report with overall score (0-100), category breakdowns (Meta, Content, Technical, Performance), critical issues, warnings, and prioritized recommendations. INPUTS: A single URL to audit. Optionally: target keywords to check against.

Audits

Pending
ClawScanPass

Agentic behavior and permission review.

Static analysisPending

Pattern checks against bundled files.

VirusTotalPass

Multi-engine malware detections and file reputation.

Install

openclaw skills install seo-audit

SEO Audit

Analyze any webpage for SEO issues and generate an actionable report.

Workflow

  1. Fetch the target URL using web_fetch
  2. Analyze the HTML content for SEO factors (see checklist below)
  3. Score each category (0-100)
  4. Generate a formatted report with findings and recommendations
  5. Save report as markdown file

SEO Checklist

Meta & Head (25 points)

  • Title tag exists, 30-60 chars, contains target keywords
  • Meta description exists, 120-160 chars, compelling
  • Canonical URL present
  • Open Graph tags (og:title, og:description, og:image)
  • Twitter Card tags
  • Favicon reference
  • Language attribute on <html>

Content Quality (25 points)

  • Single H1 tag present
  • Logical heading hierarchy (H1 → H2 → H3)
  • Word count (minimum 300 for ranking)
  • Image alt text coverage
  • Internal links present
  • External links present
  • No broken heading structure

Technical (25 points)

  • Mobile viewport meta tag
  • HTTPS (check URL scheme)
  • Clean URL structure (no excessive params)
  • Structured data / Schema.org markup
  • No duplicate content signals
  • robots meta tag check

Performance Indicators (25 points)

  • Total HTML size (flag if >100KB)
  • Image count and alt coverage
  • External resource count (CSS/JS files)
  • Inline CSS volume (flag if excessive)
  • Render-blocking resources estimate

Report Format

# SEO Audit Report: [URL]
**Date:** [date]
**Overall Score:** [X/100]

## Summary
[2-3 sentence overview]

## Scores
| Category | Score | Status |
|----------|-------|--------|
| Meta & Head | X/25 | ✅/⚠️/❌ |
| Content | X/25 | ✅/⚠️/❌ |
| Technical | X/25 | ✅/⚠️/❌ |
| Performance | X/25 | ✅/⚠️/❌ |

## Findings
### Critical Issues
...
### Warnings
...
### Passed
...

## Recommendations
[Prioritized action items]

Scoring

  • ✅ 80%+ of category points = Good
  • ⚠️ 50-79% = Needs improvement
  • ❌ Below 50% = Critical issues

Common Mistakes to Avoid

  • Don't audit without fetching — always fetch the actual page HTML, don't guess from the URL alone
  • Don't penalize single-page apps unfairly — SPAs often have minimal HTML; note it but don't tank the score
  • Don't report Open Graph as "critical" — it's important but not a ranking factor. Keep severity accurate.
  • Don't ignore context — a personal blog doesn't need Schema.org markup the way an e-commerce site does. Tailor severity to the site type.