Content Calendar

Content strategy, planning, and calendar creation for any business or creator. Use when asked to build a content calendar, plan social media posts, create a...

Security Scan

The skill's requested files, instructions, and local script match its stated purpose (building a content strategy and calendar); there are no unexpected network calls, secret requirements, or elevated install behaviors.

Purpose & Capability

Name/description (content calendar, strategy, post ideas) align with the provided assets and the included script. The files (calendar template, post-format reference, and a calendar generator script) are exactly what one would expect for this purpose.

Instruction Scope

SKILL.md instructs the agent to gather context, create pillars, generate ideas, and call the local script to build a calendar. It references only local files included in the bundle. There are no instructions to read unrelated system files, call external endpoints, or exfiltrate data.

Install Mechanism

No install spec is present (instruction-only plus a small local Python script). Nothing is downloaded or extracted from external URLs; the script is self-contained and uses only Python stdlib.

Credentials

No environment variables, credentials, or config paths are requested. The skill does not ask for tokens or secrets and the behavior is proportional to the stated function.

Persistence & Privilege

The skill is not always-enabled and has no special persistence or privilege claims. It does not modify other skills or system configuration. It can read a user-provided config file and write an output file as expected for a generator script.

Assessment

This skill appears coherent and safe for generating content calendars. Before installing or running it: (1) confirm you trust the unknown publisher (source is unknown); (2) avoid passing sensitive secrets or system file paths as the --config argument (the included script will read any JSON file you point it at and can write output to disk); and (3) if you run the Python script locally, review the config you supply to ensure it contains only harmless content (no credentials). Otherwise the bundle does what it claims and contains no network or secret-exfiltration behavior.

Content Calendar Skill

Build a full content strategy and actionable calendar. Output should be ready to execute — not a vague plan.

Workflow

1. Understand the Context

Gather (ask if not provided):

• Business/brand: What do they do? Who's the audience?
• Goal: Awareness? Leads? Community? Sales?
• Platforms: LinkedIn, Twitter/X, Instagram, TikTok, YouTube, Blog — which ones?
• Cadence: How many posts per week per platform?
• Timeframe: 2 weeks, 30 days, 90 days?
• Existing content: Any blog posts, videos, or content to repurpose?
• Voice/tone: Professional, casual, educational, entertaining?

2. Define Content Pillars

Create 3–5 content pillars (recurring themes) based on:

• Audience pain points and interests
• Business expertise areas
• SEO/discovery opportunities
• Competitor content gaps

Each pillar gets a name, description, and % of content mix.

3. Generate Post Ideas

For each pillar, generate post ideas using formats in references/post-formats.md:

• Educational: How-to, tips, explainers, myths debunked
• Social proof: Case studies, testimonials, results screenshots
• Behind the scenes: Process, team, day-in-the-life
• Engagement: Questions, polls, controversial takes, hot takes
• Promotional: Offers, product features, announcements (keep to 20% max)

Aim for 3–5x more ideas than needed — let them pick the best.

4. Build the Calendar

Use scripts/build_calendar.py to generate a structured calendar.

Output structure per post:

• Date + platform
• Pillar
• Format (text, image, video, carousel, thread)
• Hook (first line / opening 3 seconds)
• Body content / talking points
• CTA
• Hashtags (platform-appropriate)
• Repurposing notes (can this become something else?)

5. Repurposing Map

If existing content provided, create a repurposing matrix:

• Blog post → LinkedIn carousel + Twitter thread + 3x short tips
• Video → 5x short clips + transcript blog post + quote graphics
• Podcast episode → audiogram + key quotes + newsletter section

See references/post-formats.md for platform-specific formatting rules. See assets/calendar-template.md for the full calendar output template.