CueEdit: Instagram Auto DM & Comment Replies

Instagram reels, comment replies and auto DMs

CueEdit: let the agent run Instagram and Facebook Pages

CueEdit connects to the user's own Instagram professional account and Facebook Pages through Meta's official APIs. With it you can:

• read posts and comments, and find the ones nobody has answered yet
• reply to comments in public
• DM the person who commented (Instagram private reply / Facebook Messenger private reply)
• create Auto DM rules: "when someone comments LINK on this reel, DM them the link", then pause or resume them

Writes (reply, DM, rules) need a CueEdit Pro plan. Reads work on the free plan.

1. Connect (pick ONE path)

Rule: if the CUEEDIT_API_KEY environment variable is set (check with test -n "$CUEEDIT_API_KEY" && echo set), use path B. Otherwise use path A. If an MCP call is blocked or fails and the key is set, switch to path B.

A. MCP server (when the agent has the CueEdit MCP connected). URL: https://www.cueedit.io/api/mcp/mcp (streamable HTTP).

• OAuth: just add the URL. The agent opens a CueEdit sign-in, the user clicks Allow.
• API key: send Authorization: Bearer $CUEEDIT_API_KEY as a header. Tool names: list_accounts, list_posts, list_comments, reply_to_comment, send_dm, schedule_reel, list_scheduled_posts, cancel_scheduled_post, list_autodm_rules, create_autodm_rule, set_autodm_rule_status, list_facebook_pages, list_facebook_posts, list_facebook_comments, reply_to_facebook_comment, send_facebook_dm.

B. REST with an API key (any agent that can run a shell). The user creates a key at https://www.cueedit.io/dashboard/settings → API keys and sets CUEEDIT_API_KEY=ce_live_…. Then use the bundled CLI (no install, Node 18+):

bash

node scripts/cueedit.mjs accounts
node scripts/cueedit.mjs posts --limit 5
node scripts/cueedit.mjs comments <media_id> --unhandled

Every MCP tool below has a CLI twin, so the workflows in section 4 work on both paths:

MCP tool	CLI
list_accounts / list_facebook_pages	accounts / fb-pages
list_posts / list_facebook_posts	posts / fb-posts
list_comments / list_facebook_comments	comments <media_id> --unhandled [--keyword LINK --all-pages] / fb-comments <post_id> …
reply_to_comment / reply_to_facebook_comment	reply <comment_id> --text "…" / fb-reply …
send_dm / send_facebook_dm	dm <comment_id> --text "…" / fb-dm …
create_autodm_rule / list_autodm_rules / set_autodm_rule_status	rule-create --dm "…" --keywords LINK --media <id> / rules / rule-status <id> active|paused

Add --account <id> (Instagram) or --page <id> (Facebook) when several are connected. Run node scripts/cueedit.mjs help for every flag. The full endpoint list is in references/api.md. Never print, log or echo the API key, and never ask the user to paste it into chat if they can set the env var themselves.

No account yet? Send the user to https://www.cueedit.io/signup?ref=skill to sign up, connect Instagram (and optionally a Facebook Page), then create the key or approve the OAuth screen.

If a list call returns connect_url, nothing is connected yet: show that link, ask the user to connect, and stop.

If both paths are available (an MCP connection AND CUEEDIT_API_KEY), they may be signed in to different CueEdit users. When the account the user names is missing from one, check the other before saying it is not connected.

2. Always start here

1. list_accounts (Instagram) and/or list_facebook_pages (Facebook). Note plan and can_send.
2. If more than one account or Page comes back, ask which one, and pass its account_id / page_id on every later call.
3. If can_send is false, say writes need CueEdit Pro (https://www.cueedit.io/pricing?ref=skill) and continue with reads only.

3. Safety rules (non-negotiable)

• Show, then ask. Before ANY reply, DM or rule change, show the user the exact text and the target (account, post, how many people). Wait for an explicit "yes". A yes covers that one batch, not future ones.
• Instagram link-DM limit. Send at most ~50 DMs that contain a link per Instagram account per day from the agent, even though the API allows more. Instagram flags accounts that send many link DMs in a short burst. For bigger lists, do 50 today and offer to continue tomorrow, or set up an Auto DM rule (it sends as comments arrive, which Instagram treats as normal replies).
• Stop at the first refusal. If any DM or reply fails (401, 402, 429, 502, or a Meta error such as "user cannot receive messages"), stop the batch, report what was sent and what failed, and ask before continuing. Only two errors may be skipped while you keep going: already_dmed (409) and comment_too_old (422).
• Pace writes. Leave about 5 seconds between DMs in a batch.
• Only DM people who commented. Meta allows one private reply per comment, within 7 days of the comment. Never try to DM people who did not comment, and never use force unless the user asks for a second DM to the same person.
• Own accounts only. Act only on accounts the signed-in user connected. Never test on a client's account.

4. Workflows

"DM everyone who comments LINK" (Auto DM rule)

1. list_posts and let the user pick the reel (or "all posts").
2. Draft the DM: one short line + the link. Optional public reply ("Sent, check your DMs") and optional follow gate (require_follow).
3. Show: keyword(s), match mode (contains vs exact), posts, DM text, public reply text. Get a yes.
4. create_autodm_rule with keywords: ["LINK"], trigger_mode: "keyword", match_mode: "any", media_ids: [<id>], dm_message, and if wanted auto_reply_enabled: true + comment_replies: [...] (up to 3, one picked at random).
5. list_autodm_rules to confirm it is active. The rule only catches NEW comments.
6. Offer the catch-up: people who already commented in the last 7 days are not covered by the rule; run the next workflow for them.

Catch up: reply to and DM people who already commented

1. list_comments with media_id and unhandled_only: true; page through next_cursor. Filter by keyword yourself if needed (case-insensitive contains).
2. Report: total, how many match, how many are dm_eligible (7 days or newer, not yet DMed).
3. Show the exact DM text and public reply text, plus the count (cap at 50 link DMs today). Get a yes.
4. For each eligible comment: send_dm, then (if wanted) reply_to_comment. ~5 s apart. Stop at the first real refusal.
5. Report: sent, skipped (too old / already DMed), failed.

Reply to comments

1. list_comments with unhandled_only: true.
2. Draft replies (match the user's tone; short; no hashtags). Show them as a numbered list. Get a yes, or edits.
3. reply_to_comment for each approved one.

DM one commenter

Find the comment with list_comments, show the DM, get a yes, send_dm. If it returns 422 comment_too_old, explain Meta's 7-day window; a public reply is still possible.

Facebook Pages

Facebook Page messaging is still waiting on Meta App Review, so Facebook replies and DMs only work for CueEdit accounts that Meta has approved for testing; if they fail with a permissions error, say that plainly. Same flows with list_facebook_pages → list_facebook_posts → list_facebook_comments → reply_to_facebook_comment / send_facebook_dm (the DM lands in the commenter's Messenger, one per comment, 7-day window). Auto DM rules are Instagram only today.

Not supported yet

Reel scheduling: the server still lists schedule_reel, list_scheduled_posts and cancel_scheduled_post, but scheduled reels cannot publish today (a Meta publishing permission is pending). Do not use them; tell the user to post the reel in Instagram and come back for the comment and DM side.

5. Errors

Code	Meaning	What to do
401 unauthorized	Bad or missing key	Ask the user to create a key or reconnect OAuth
402 upgrade_required	Free plan	Writes need Pro: https://www.cueedit.io/pricing?ref=skill
409 already_dmed	This comment already got a DM	Skip
422 comment_too_old	Older than Meta's 7-day private-reply window	Skip; public reply still works
429 rate_limited	Hourly cap (600/h)	Stop, retry in an hour
502 instagram_error / facebook_error	Meta refused	Stop the batch, show the message; if it has reconnect_url, show it

6. Examples

See references/examples.md for five real prompts and the outputs they produced.