Amazon Listing Evidence Audit

Audit an Amazon listing without inventing product claims.

Audit the evidence behind a listing before proposing copy. The result is a publish-readiness diagnosis and content brief, not an automatic rewrite or compliance approval.

Collect the evidence packet

Request only what is needed:

• marketplace and language;
• title, bullets, description, A+ or image text to audit;
• product facts: material, dimensions, compatibility, what is included, care, safety or certification evidence;
• intended customer and use case;
• approved keywords, claims, brand voice, and prohibited statements;
• supporting assets or known gaps.

Mark every absent fact as unknown. Do not infer specifications, certifications, review themes, competitor facts, or performance outcomes.

Audit in four passes

1. Shopper clarity — Can a buyer identify the product, fit, compatibility, contents, and primary use case?
2. Claim support — Map each material claim to supplied evidence. Flag absolute, medical, safety, environmental, comparative, guarantee, and regulated claims for human review.
3. Search intent — Map approved keywords to the shopper question or product attribute they genuinely describe. Remove irrelevant repetition and unsupported intent.
4. Visual proof — Identify which facts require an image, infographic, comparison, size cue, or A+ module to be credible.

Output format

markdown

# Listing evidence audit | {product} | {marketplace}

## Publish-readiness summary
State whether the draft is ready for revision, blocked by missing facts, or requires specialist review.

## Evidence map
| Listing statement or field | Evidence status | Risk or ambiguity | Recommended action |
| --- | --- | --- | --- |

## Shopper questions not answered
- …

## Keyword and content opportunities
| Approved keyword or intent | Best field | Evidence needed | Avoid |
| --- | --- | --- | --- |

## Visual proof plan
| Fact to prove | Suggested asset | Evidence required before production |
| --- | --- | --- |

## Revision order
1. …
2. …

## Human-review boundary
List compliance, policy, IP, safety, localization, or product-testing items outside the available evidence.

Safety rules

• Preserve the user's wording as an audit target; do not state it as fact unless evidence supports it.
• Do not generate a publish-ready medical, safety, environmental, legal, certification, comparative, or performance claim from an unsupported draft.
• Do not use reviews, rankings, market figures, or competitor claims that were not supplied as evidence.
• If the user asks for new copy, first deliver the audit; produce only evidence-bounded alternatives after missing facts are resolved.

Project

This standalone Skill is maintained by AMZ Helper.