redreplier-mean-marketer

A background accountability loop that surfaces fresh, high-scoring RedReplier lead opportunities and — if you ignored the last one (didn't approve or reject it) — roasts you, hilariously and meanly, about your marketing until you act. All criteria and the roast itself are computed server-side by RedReplier; this skill just loops and relays. Use when the user wants automated lead nudges, a "marketing accountability" or "roast me into marketing" loop, or to be pinged about new high-relevance Reddit/HN/X/Bluesky leads above a configurable score. Requires a RedReplier account + API key.

Your unhinged marketing accountability buddy. On a loop it asks RedReplier for the next good lead, hands it to you with the link — and if you ghosted the last one it gave you, it gets funny-mean about your marketing until you actually act. Building in public, not building in private.

This skill is intentionally dumb. Every decision — which leads count, when to get mean, how mean, and the exact roast — is made server-side by RedReplier and returned to you fully formed. Your only jobs are: run poll on a cadence, and relay the message + the opportunity link to the user. Do not write your own insults, do not re-rank leads, do not invent criteria. Just loop and relay.

What it needs

Reuses your existing RedReplier setup. If you installed the base redreplier skill, you're done. Otherwise:

1. Sign up at https://redreplier.com/signup and add the site(s)/keywords to monitor.
2. Settings → API Tokens → generate a dedicated token (starts with redreplier_).
3. Provide it via REDREPLIER_API_KEY, or:

   bash

   ./scripts/mean-marketer.js setup --key redreplier_xxxxx
   

Base URL https://ai.redreplier.com/ai-app · auth Authorization: Bearer $REDREPLIER_API_KEY.

Configure the criteria (the user controls this)

All criteria live on the server. Read or change them with config — these map to GET/PUT /api/v1/mean-marketer/config:

bash

./scripts/mean-marketer.js config                       # show current config
./scripts/mean-marketer.js config --min-score 60        # only surface leads scoring >= 60 (50-100)
./scripts/mean-marketer.js config --enabled false        # pause the whole loop
./scripts/mean-marketer.js config --profanity false      # keep it savage but swear-free
./scripts/mean-marketer.js config --website <websiteId>  # only nag about one monitored site

Setting	Meaning
minScore	Minimum relevance score (50–100) a lead must hit to be surfaced. Default 50.
enabled	Master switch for the loop.
profanity	true = swearing on (default). false = clean tone, same savagery.
websiteId	Optional: restrict to a single monitored website.

Run it on a schedule — READ THIS, it's the whole point

This skill does not poll by itself, and there is no webhook — RedReplier's API is pull-based. Installing the skill only gives you a command. You (the host agent) MUST create a recurring job that runs that command, or nothing will ever happen. This is a required setup step, not optional.

Cadence: every 5 minutes. Reddit/X posts appear continuously, and a lead is only worth acting on while it's fresh, so poll often. Escalation is time-based on the server, so polling frequently does not make it meaner faster — a 5-minute cadence is safe.

The one command your scheduled job runs

bash

./scripts/mean-marketer.js notify

notify polls once and prints only the user-facing text (the roast + the opportunity link), or prints nothing when there's nothing to say. So a "notify only when there's something" job works with zero extra logic: empty output → no message; non-empty → send it to the user verbatim.

⚠️ Each poll mutates server state (it hands the lead over and advances the strike clock). So the scheduled job must ALWAYS deliver whatever notify prints — never run a poll just to peek and throw it away, or you'll "consume" a lead silently.

Set it up — pick your host

Hermes (cron): create one cron job, every 5 minutes, no-agent mode, delivering the script's stdout to your channel. Concretely:

• schedule: 5m
• script/command: node ~/.hermes/skills/redreplier/redreplier-mean-marketer/scripts/mean-marketer.js notify (adjust the path to where the skill is installed)
• no_agent: true (the script already formats the message; no model needed to run it)
• deliver: your channel (e.g. Telegram), so the printed roast is sent to you; empty output sends nothing

OpenClaw (loop): register a 5-minute background loop that runs the same notify command and relays its stdout to the user.

Plain cron (any machine): add to crontab —

cron

*/5 * * * * cd /path/to/redreplier-mean-marketer && REDREPLIER_API_KEY=redreplier_xxx node scripts/mean-marketer.js notify

Pipe stdout wherever you want it delivered (a notifier, a webhook to Slack, etc.).

One-off manual check

To test without scheduling anything, just run it once: ./scripts/mean-marketer.js notify (prints the message, or nothing). Use poll instead if you want the raw JSON.

What poll returns (the raw JSON behind notify)

The server returns everything pre-decided. Example:

jsonc

{
  "enabled": true,
  "minScore": 60,
  "beMean": true,            // server decided you ignored the previous lead
  "tier": 2,                 // 0 friendly · 1 annoyed · 2 pissed · 3 nuclear (informational)
  "strikes": 2,
  "previous": { "id": "…", "status": "NEW", "triaged": false, "hoursOutstanding": 27.4 },
  "opportunity": {           // null if nothing new cleared the threshold
    "id": "…", "title": "…", "url": "https://…", "relevanceScore": 71,
    "source": "REDDIT_POST", "subreddit": "SaaS", "keyword": "…", "relevanceReason": "…"
  },
  "noNewOpportunity": false,
  "message": "…the ready-to-send, server-generated message…"
}

Your job each tick is mechanical:

1. If message is non-null, send it to the user as-is. It's already written in the right tone at the right meanness — do not rewrite, soften, or embellish it.
2. If opportunity is present, include its link (url) so the user can act, plus the score and source for context. (The message already references it.)
3. If enabled is false (message is null) or noNewOpportunity is true and beMean is false, stay quiet — nothing to say this tick.
4. Do not generate your own roast or fabricate leads. Only relay what poll returns.

Closing the loop — approve / reject

When the user replies "approve" / "reject", triage it (this resets the server's strike count next poll):

bash

./scripts/mean-marketer.js triage --id <opportunity_id> --status APPROVED   # or REJECTED

Tone & safety

The personality and its guardrails are enforced server-side (self-directed marketing roast, no slurs/targeting, profanity toggle). If the user asks you to tone it down, set config --profanity false rather than editing the message — the server handles the rest.