SZZG007 Product Analyzer

深度解析产品特性与竞品，提炼功能、情感、经济卖点，生成差异化竞争优势与分层销售话术，服务跨境电商B2B批发。

Security Scan

The skill's stated purpose (B2B product feature and competitor analysis) matches its instructions and minimal requirements, though the packaging references local scripts/templates that are not included in the bundle.

Purpose & Capability

Name and description align with the runtime instructions: extract product features, generate sellable points, perform competitor comparison and produce layered sales copy. Nothing in the SKILL.md asks for unrelated credentials, binaries, or system-level access.

Instruction Scope

Instructions are natural-language templates for analyzing product links/descriptions/images and optionally using a Tavily API key for competitor search. The SKILL.md references a workspace and a scripts/analyze.py, but the published bundle contains no code files; therefore automated behaviors (fetching links, image processing, or running analyze.py) cannot actually execute unless the agent environment supplies those tools. The instructions do not request reading unrelated system files or credentials beyond the optional Tavily key.

Install Mechanism

No install spec is present (instruction-only), so nothing is downloaded or written to disk by the skill itself. This is lower-risk; however, the skill presumes auxiliary scripts/templates that are not included.

Credentials

No required environment variables or credentials are declared. The SKILL.md documents an optional TAVILY_API_KEY for competitor search and a language setting; these are reasonable and proportional to the described functionality.

Persistence & Privilege

always is false and model invocation is allowed (platform default). The skill does not request persistent or elevated privileges, nor does it claim to modify other skills or system-wide settings.

Assessment

This skill appears coherent for product/competitor analysis and asks only for an optional Tavily API key. Before installing or enabling it: 1) confirm where the referenced scripts/templates (scripts/analyze.py, templates/) come from — the bundle you provided contains only SKILL.md, so ask the publisher for the implementation or source repo; 2) if you provide TAVILY_API_KEY, use a scoped/read-only key and monitor its usage; 3) verify how the agent will fetch product pages/images (ensure it won't send sensitive internal URLs to third parties); and 4) if you require autonomous agent invocation, test the skill in a sandbox first. If you cannot obtain the missing code or a trustworthy source, treat this as an instruction-only template rather than a runnable integration.

szzg007-product-analyzer - 产品卖点分析专家

版本: 1.0
创建日期: 2026-03-30
作者: MOSSRIVER 团队

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技能描述

深度分析产品特性，提取核心卖点，生成差异化竞争优势报告。专为跨境电商 B2B 批发场景设计。

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核心功能

1. 产品特性分析

• 输入产品参数/图片/描述
• 提取物理特性（材质、尺寸、重量、颜色）
• 提取功能特性（用途、场景、优势）
• 提取情感特性（设计感、价值观、故事）

2. 卖点提炼

• 功能卖点 - 解决什么痛点
• 情感卖点 - 满足什么渴望
• 社会卖点 - 带来什么身份认同
• 经济卖点 - 创造什么价值

3. 竞品对比

• 识别直接竞品
• 对比核心参数
• 找出差异化优势
• 生成对比话术

4. 目标客户匹配

• B2B 批发商关注点
• 零售商关注点
• 终端消费者关注点
• 生成分层话术

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使用场景

场景	输入	输出
新品上架	产品参数 + 图片	卖点清单 + 话术
邮件营销	产品链接	营销文案
客户询价	客户类型 + 产品	针对性报价话术
竞品分析	竞品链接	对比报告

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触发词

"分析这个产品的卖点"
"提取产品优势"
"这个产品怎么推销"
"竞品对比分析"
"生成产品话术"
"产品差异化在哪里"
"szzg007 产品分析"

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使用方法

基础用法

分析这个产品的卖点：[产品链接/描述]

高级用法

分析这个产品的卖点：[产品链接]
- 目标客户：B2B 批发商
- 对比竞品：[竞品链接]
- 输出格式：邮件话术

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输出模板

# 产品卖点分析报告

## 产品基本信息
- 产品名称：XXX
- 价格区间：$XX-$XX
- 目标市场：US/UK/AU/CA

## 核心卖点 (按优先级)

### 🎯 功能卖点
1. [卖点 1] - 解决 [痛点]
2. [卖点 2] - 带来 [价值]

### 💝 情感卖点
1. [卖点 1] - 满足 [渴望]

### 💰 经济卖点
1. [卖点 1] - 毛利 XX%

## 竞品对比

| 特性 | 本产品 | 竞品 A | 优势 |
|------|--------|--------|------|
| 价格 | $XX | $XX | ✅ 低 15% |
| 材质 | PC | ABS | ✅ 更耐用 |

## 推荐话术

### B2B 批发商版本
"这款产品的核心优势是..."

### 零售商版本
"您的顾客会喜欢..."

### 终端消费者版本
"想象一下..."

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配置说明

环境变量 (可选)

# Tavily API (用于竞品搜索)
TAVILY_API_KEY=your_key

# 输出语言
PRODUCT_ANALYZER_LANG=zh-CN

工作空间

~/.openclaw/workspace/skills/szzg007-product-analyzer/
├── SKILL.md
├── templates/          # 输出模板
├── examples/           # 分析案例
└── scripts/
    └── analyze.py      # 分析脚本

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示例

示例 1: 收纳盒分析

输入:

分析这个产品的卖点：Clear PC Storage Box with Colorful Trays
价格：$45.99
材质：透明 PC
特点：可堆叠、彩色托盘

输出:

# QB2 收纳盒卖点分析

## 核心卖点
1. **彩色差异化** - 市场少见彩色收纳盒
2. **可堆叠设计** - 节省 50% 空间
3. **透明 PC 材质** - 耐用且美观
4. **批发毛利 50%+** - B2B 客户高利润

## B2B 话术
"这款彩色收纳盒是我们的独家设计，市场上很少见。可堆叠设计帮助您的顾客节省空间，透明 PC 材质保证耐用性。批发价$45.99，建议零售价$89.99，毛利 50%+。"

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与其他技能协作

技能	协作方式
szzg007-talktrack-library	输出卖点 → 生成话术
szzg007-email-business-manager	输出卖点 → 邮件模板
szzg007-web-deep-research	输入竞品链接 → 对比分析

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此技能专为 MOSSRIVER 跨境电商设计，持续优化中。