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Viral Marketing Playbook — K-Factor & Referral Systems

Prompts

Design viral loops into your product — referral programs, invite systems, and share mechanics that drive exponential growth. Includes K-factor calculations and real examples from Dropbox, Slack, and Notion. By @WeiYipei.

Install

openclaw skills install viral-marketing-playbook

📦 Install

clawhub install viral-marketing-playbook

What you get after installing:

  • Viral loop anatomy — mechanics behind referral, invite, and content loops
  • K-factor math to calculate viral coefficient and model growth scenarios
  • Real case studies from Dropbox, Notion, and Loom viral engines

Viral Loop Design — Referral, Invite & Share Mechanics

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

Products don't go viral by accident. This playbook teaches you to engineer virality.

  • Viral loop anatomy: The mechanics behind referral, invite, and content loops
  • K-factor math: Calculate your viral coefficient and model growth scenarios
  • Incentive design: What to offer referrers and referred users (and what doesn't work)
  • Share triggers: Moments in the user journey where sharing feels natural
  • Case studies: How Dropbox, Notion, and Loom built their viral engines

Related Gingiris Skills

🔗 About the Author

Iris Wei — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).

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