Value Disciplines

Position company using Treacy & Wiersema's Value Disciplines model. Use for strategic positioning and competitive differentiation.

Value Disciplines Model

Metadata

• Name: value-disciplines
• Description: Treacy & Wiersema strategic positioning framework
• Triggers: value discipline, product leadership, operational excellence, customer intimacy

Framework

Three generic value disciplines - companies must excel at one, be adequate in others:

Discipline	Definition	Typical of
Product Leadership	Best products, innovation	Apple, Tesla, Nike
Operational Excellence	Best price, convenience	Amazon, Walmart, McDonald's
Customer Intimacy	Best solution, relationship	Nordstrom, Ritz-Carlton, IBM consulting

Output

## Value Disciplines Analysis: [Company]

### Competitive Positioning Map

          Product Leadership
                 ★
                /|\
               / | \
              /  |  \
             /   |   \
            /    |    \
           /     |     \
Customer ──────────────────── Operational
Intimacy   [Company ★]      Excellence

### Assessment

| Dimension | Our Score (1-10) | Industry Leader | Gap |
|-----------|------------------|-----------------|-----|
| Product Leadership | 6 | 9 | -3 |
| Operational Excellence | 8 | 9 | -1 |
| Customer Intimacy | 5 | 9 | -4 |

### Primary Discipline: [Discipline Name]

**Why this discipline:**
- [Reason 1]
- [Reason 2]

**What excellence looks like:**
- [Characteristic 1]
- [Characteristic 2]

**Investment priorities:**
1. [Priority 1]
2. [Priority 2]

### Minimum Threshold Competencies

| Discipline | Minimum Level | Our Level | Status |
|------------|---------------|-----------|--------|
| Product Leadership | 5/10 | 6/10 | ✅ Adequate |
| Operational Excellence | 6/10 | 8/10 | ✅ Strong |
| Customer Intimacy | 5/10 | 5/10 | ✅ Adequate |

### Competitive Comparison

| Competitor | Primary Discipline | Strengths | Weaknesses |
|------------|-------------------|-----------|------------|
| Us | [Discipline] | [List] | [List] |
| Competitor A | [Discipline] | [List] | [List] |
| Competitor B | [Discipline] | [List] | [List] |

### Strategic Implications

1. [Implication 1]
2. [Implication 2]
3. [Implication 3]

References

• Treacy, Michael & Wiersema, Fred. The Discipline of Market Leaders. 1995.