UGC Campaign Pipeline

Complete UGC video campaign pipeline: product → hero image → variations → videos → edited final. ✅ USE WHEN: - User says "crear campaña UGC" or "pipeline completo" - Need end-to-end UGC video production - Starting from product image/URL → final edited video - Want the full Doritos-style workflow ❌ DON'T USE WHEN: - Just need one step (use individual skills) - Already have final videos, just editing → use Remotion - Only need images, no video → use Morpheus only OUTPUT: Edited MP4 video with multiple scenes + subtitles + logo

Complete workflow for creating UGC-style promotional videos from a product.

Pipeline Overview

┌─────────────────────────────────────────────────────────────────────┐
│                     UGC CAMPAIGN PIPELINE                            │
├─────────────────────────────────────────────────────────────────────┤
│                                                                      │
│  STEP 1: HERO IMAGE                                                  │
│  ├─ Input: Product image + model selection                          │
│  ├─ Tool: morpheus-fashion-design                                    │
│  └─ Output: ~/clawd/outputs/{project}/morpheus/hero.png             │
│                                                                      │
│  STEP 2: VARIATIONS                                                  │
│  ├─ Input: Hero image                                                │
│  ├─ Tool: multishot-ugc                                              │
│  └─ Output: ~/clawd/outputs/{project}/multishot/*.png (10 images)   │
│                                                                      │
│  STEP 3: SELECTION                                                   │
│  ├─ Analyze all 11 images                                            │
│  ├─ Criteria: variety, no errors, lip-sync friendly                  │
│  └─ Output: 4 best images selected                                   │
│                                                                      │
│  STEP 4: SCRIPT                                                      │
│  ├─ Write 4-scene dialogue script                                    │
│  ├─ Format: PURE DIALOGUE (no annotations)                           │
│  └─ Output: 4 lines of dialogue                                      │
│                                                                      │
│  STEP 5: UGC VIDEOS                                                  │
│  ├─ Input: 4 images + 4 script lines                                 │
│  ├─ Tool: veed-ugc (run 4 times)                                     │
│  └─ Output: ~/clawd/outputs/{project}/ugc/*.mp4 (4 videos)          │
│                                                                      │
│  STEP 6: FINAL EDIT                                                  │
│  ├─ Input: 4 videos + logo                                           │
│  ├─ Tool: Remotion                                                   │
│  ├─ Add: subtitles, transitions, logo ending                         │
│  └─ Output: ~/clawd/outputs/{project}/final/video.mp4               │
│                                                                      │
└─────────────────────────────────────────────────────────────────────┘

Execution Checklist

Before Starting

• Product image received
• Brand/product name known
• Target audience understood
• Tone defined (casual, professional, energetic)

Step 1: Hero Image (Morpheus)

# Select model from catalog
cat ~/clawd/models-catalog/catalog/catalog.json | jq '[.talents[] | select(.gender == "male/female") | {id, name, ethnicity}]'

# Generate hero image
COMFY_DEPLOY_API_KEY="..." uv run ~/.clawdbot/skills/morpheus-fashion-design/scripts/generate.py \
  --product "product.jpg" \
  --model "models-catalog/catalog/images/model_XX.jpg" \
  --brief "..." \
  --target "..." \
  --aspect-ratio "9:16" \
  --output "~/clawd/outputs/{project}/morpheus/hero.png"

Step 2: Variations (Multishot)

COMFY_DEPLOY_API_KEY="..." uv run ~/.clawdbot/skills/multishot-ugc/scripts/generate.py \
  --image "~/clawd/outputs/{project}/morpheus/hero.png" \
  --output-dir "~/clawd/outputs/{project}/multishot" \
  --resolution "2K" \
  --aspect-ratio "9:16"

Step 3: Selection Criteria

Analyze all 11 images for:

• ✅ Face clearly visible (frontal or 3/4)
• ✅ Mouth not obscured
• ✅ No distorted hands/fingers
• ✅ Product visible
• ✅ Different from other selected images

Select 4 images that are:

1. Different angles/perspectives
2. Suitable for lip-sync
3. Error-free

Step 4: Script Writing

Write 4 lines of pure dialogue:

ESCENA 1: [Opening hook - grab attention]
ESCENA 2: [Problem/benefit - relate to audience]  
ESCENA 3: [Feature highlight - specific value]
ESCENA 4: [CTA/brand mention - close strong]

Rules:

• Pure dialogue only
• NO annotations: [excited], (pause), smiles
• NO stage directions
• NO tone indicators
• Just what the person says

Step 5: Generate Videos (VEED)

for i in 1 2 3 4; do
  COMFY_DEPLOY_API_KEY="..." uv run ~/.clawdbot/skills/veed-ugc/scripts/generate.py \
    --image "selected_image_$i.png" \
    --script "Script line $i" \
    --output "~/clawd/outputs/{project}/ugc/escena$i.mp4"
done

Step 6: Final Edit (Remotion)

Create Remotion project with:

• All 4 video clips sequenced
• Animated subtitles for each scene
• Logo animation at end
• Render to final MP4

---

Script Templates by Industry

Snacks/Food

Escena 1: Che, tenés que probar esto.
Escena 2: [Sabor/textura highlight]. Te pega de una.
Escena 3: Y mirá, no es solo [feature], tiene ese gustito que te deja queriendo más.
Escena 4: [Brand + Product]. Una vez que arrancás, no parás.

Tech/Gadgets

Escena 1: Mirá lo que me llegó.
Escena 2: Esto cambia todo. [Key feature].
Escena 3: Y lo mejor? [Secondary benefit].
Escena 4: [Brand]. Ya no vuelvo atrás.

Beauty/Skincare

Escena 1: Ok, necesito contarte algo.
Escena 2: Este [producto] es increíble. [Result].
Escena 3: Lo uso hace [tiempo] y mirá la diferencia.
Escena 4: [Brand]. Tu piel te lo va a agradecer.

Fashion

Escena 1: Encontré mi nueva obsesión.
Escena 2: Mirá este [prenda]. [Quality/style].
Escena 3: Combina con todo y es súper [comfort/style].
Escena 4: [Brand]. Estilo sin esfuerzo.

---

Output Structure

~/clawd/outputs/{project}/
├── morpheus/
│   └── hero.png              # Original hero image
├── multishot/
│   ├── 1_00001_.png          # 10 variations
│   ├── 2_00001_.png
│   └── ...
├── ugc/
│   ├── escena1.mp4           # Individual scene videos
│   ├── escena2.mp4
│   ├── escena3.mp4
│   └── escena4.mp4
├── assets/
│   └── logo.png              # Brand logo
└── final/
    └── video.mp4             # Final edited video

---

Quality Checklist (Before Delivery)

• Hero image: product visible, model looks natural
• Variations: 4 selected are distinct and lip-sync ready
• Script: matches brand tone, pure dialogue format
• Videos: lip-sync quality is good, no artifacts
• Final: subtitles readable, transitions smooth, logo appears
• Audio: voice quality clear, timing natural