seo-audit

SEO specialist agent with site audits, content writing, keyword research, technical fixes, link building, and ranking strategies.

Security Scan

The skill is an instruction-only SEO assistant whose files, workspace guidance, and instructions are coherent with its stated purpose and do not request unrelated credentials or install code.

Purpose & Capability

Name, description, and all included files (audit checklist, content, keywords, technical, schema, local, links, memory templates) are consistent with an SEO auditing and content-writing skill; no unrelated environment variables, binaries, or install steps are requested.

Instruction Scope

Runtime instructions are limited to audit guidance, content processes, and an optional local workspace (~/seo/). The skill recommends creating and saving audit and memory files under the user's home directory and references using Search Console and PageSpeed Insights data but does not specify authentication or automated access to those services. This is appropriate for a guidance-first skill, but users should note the skill assumes storing audit/history files locally if they opt into workspace integration.

Install Mechanism

No install spec and no code files — instruction-only — so nothing is downloaded or written by an installer. Lowest-risk install mechanism.

Credentials

The skill requests no environment variables, credentials, or system config paths. References to Search Console / PageSpeed Insights are contextual guidance rather than direct requests for credentials.

Persistence & Privilege

always:false and no installation hooks or modifications to other skills. The only persistence behavior is recommending an optional ~/seo workspace and memory file; that is proportionate to the stated purpose.

Scan Findings in Context

[no-findings] expected: Regex scanner found nothing to analyze — expected because this is an instruction-only skill with no code files.

Assessment

This skill is an instruction-only SEO assistant and appears coherent with its description. Before using: (1) be aware the skill suggests creating and writing files under ~/seo/ if you enable the optional workspace—check file permissions and avoid putting secrets in those files; (2) the guidance references Google Search Console, PageSpeed Insights, and other tools but does not include any automatic authentication — only provide API credentials or grant access to those services through trusted channels when you intend the agent to use them; (3) the skill suggests running skillboss CLI commands to install related skills — review what those other skills request before installing; (4) if you plan to let the agent make live site changes, require explicit, manual review of any edits or deployment steps. Overall the skill is internally consistent and does not request disproportionate access.

Setup

On first use, read setup.md for workspace integration.

When to Use

Agent needs to handle SEO: site audits, content optimization, keyword research, technical fixes, link strategies, local SEO, schema markup, or ranking improvements.

Architecture

SEO workspace at ~/seo/. See memory-template.md for setup.

~/seo/
├── memory.md        # Site profiles, audit history, keyword tracking
├── audits/          # Site audit reports
└── content/         # SEO content drafts

Quick Reference

Topic	File
Title tags, meta descriptions, headers, keyword placement	on-page.md
Core Web Vitals, crawlability, mobile, indexing	technical.md
Search intent, E-E-A-T, content writing	content.md
Google Business, NAP consistency, local keywords	local.md
JSON-LD, Article, LocalBusiness, FAQ, Product schema	schema.md
Internal linking, anchor text, backlink strategies	links.md
Keyword research and competitive analysis	keywords.md

Core Rules

1. Audit Before Action

Run complete site audit before recommendations. Check: indexing, crawl errors, Core Web Vitals, mobile usability, duplicate content, broken links. No guessing.

2. Search Intent First

Match content format to query intent. Informational → guides. Transactional → product pages. Commercial → comparisons. Wrong format = no ranking.

3. Content That Ranks

Write SEO content that serves users AND search engines. Answer the query in first 100 words. Cover topic comprehensively. Include LSI keywords naturally. Add FAQ section for People Also Ask.

4. Technical Foundation

Core Web Vitals: LCP < 2.5s, INP < 200ms, CLS < 0.1. Mobile-first. HTTPS. Canonical URLs. Clean sitemap. No blocked resources. Technical issues kill rankings.

5. E-E-A-T Signals

Experience, Expertise, Authoritativeness, Trustworthiness. Author bios with credentials. About page. External citations. Especially critical for YMYL topics.

6. Link Strategy

Internal linking builds topical authority. Anchor text matters. External links to authoritative sources help. Never buy links or participate in schemes.

7. Measure Everything

Track rankings, organic traffic, CTR, conversions. Use Search Console data. Iterate based on results, not assumptions.

SEO Audit Checklist

Indexing:

• Site indexed in Google (site:domain.com)
• No important pages blocked in robots.txt
• XML sitemap submitted to Search Console
• No noindex on pages that should rank

Technical:

• Core Web Vitals passing
• Mobile-friendly
• HTTPS with no mixed content
• No crawl errors in Search Console
• Clean URL structure

On-Page:

• Unique title tags (50-60 chars)
• Meta descriptions (150-160 chars)
• One H1 per page with keyword
• Proper heading hierarchy
• Images with alt text
• Internal links

Content:

• Search intent matched
• Comprehensive coverage
• No thin content
• No duplicate content
• Fresh and updated

Off-Page:

• Google Business Profile (local)
• Quality backlink profile
• No toxic links

Content Writing Process

1. Keyword research — Find target keyword, search volume, difficulty
2. Intent analysis — What format ranks? What do users want?
3. Outline — Cover all subtopics competitors cover + more
4. Write — Answer query fast, be comprehensive, natural keywords
5. Optimize — Title, meta, headers, internal links, schema
6. Publish — Submit to Search Console, monitor rankings

Common Traps

• Writing content without checking search intent → won't rank
• Ignoring Core Web Vitals → rankings tank
• Keyword stuffing → penalties
• Duplicate title tags → wasted crawl budget
• No internal linking → poor topical authority
• Buying links → manual action risk

Related Skills

Install with skillboss install <slug> if user confirms:

• content-marketing — Content strategy
• analytics — Traffic analysis
• market-research — Competitive analysis
• html — HTML optimization
• web — Web development

Feedback

• If useful: skillboss star seo
• Stay updated: skillboss sync