SEO Audit Pro

Conduct comprehensive SEO audits by analyzing metadata, headings, content, and competitors to provide prioritized, actionable fixes for ranking improvements.

Security Scan

The skill's requests and runtime instructions are consistent with an SEO auditing tool: it only describes fetching and analyzing web pages and comparing competitors and does not ask for unrelated credentials, installs, or system access.

Purpose & Capability

Name/description (SEO audit) matches the instructions: fetch a URL, analyze metadata/headings/content, compare top-ranking competitors, and produce prioritized fixes. Nothing requested (no env vars, no binaries, no config paths) is out-of-scope for an SEO auditor.

Instruction Scope

Instructions explicitly require loading target URLs and comparing against the top 3 ranking pages. That implies web access and either search queries or use of a search API to discover competitors; the SKILL.md does not specify how to find competitors or whether the agent should respect robots.txt/TOS. Otherwise, the steps stay within the stated SEO audit purpose and do not instruct reading local files or unrelated environment variables.

Install Mechanism

Instruction-only skill with no install spec and no code files — nothing will be downloaded or written to disk by the skill itself.

Credentials

No environment variables, credentials, or config paths are requested. The scope of required access (network/web fetching and content analysis) is proportionate to the stated purpose.

Persistence & Privilege

Skill is not always-enabled and does not request persistent privileges or to modify other skills or system-wide settings. It can be invoked by the user and (by default) may be invoked autonomously by the agent platform, which is the normal behavior.

Assessment

This skill appears coherent for public SEO audits and is low-friction to install because it requires no credentials or install steps. Before using it, confirm that your agent/platform allows web fetching and consider: (1) only provide public URLs — do not pass private or credential-protected pages unless you understand how credentials would be supplied and stored; (2) the skill implies finding and scraping competitor pages or search results — verify this behavior complies with any relevant site/search-engine TOS and your privacy rules; (3) review how the platform handles external content sent to the model (logging, storage, sharing) if you will audit sensitive pages; and (4) test on non-sensitive public pages first to confirm the audit output and behavior match your expectations.

SEO Audit Skill

Trigger

When the user wants to audit a page or site for SEO issues, check metadata, review headings structure, or identify content gaps.

Trigger phrases: "SEO audit", "check SEO", "audit this page", "metadata check", "why isn't this ranking", "SEO issues"

Process

1. Fetch: Load the target URL and extract HTML structure
2. Technical audit: Check metadata, headings, images, links, schema
3. Content audit: Assess keyword targeting, content depth, readability
4. Competitor check: Compare against top 3 ranking pages for target keyword
5. Report: Prioritised issues with specific fixes

Audit Checklist

Technical

• Title tag: present, unique, 50-60 chars, includes target keyword
• Meta description: present, 150-160 chars, compelling, includes keyword
• H1: exactly one, includes primary keyword
• H2-H6: logical hierarchy, include related keywords
• Images: all have alt text, descriptive filenames, appropriate sizes
• Internal links: at least 3 relevant internal links
• External links: at least 1-2 authoritative outbound links
• URL: clean, readable, includes keyword
• Schema markup: appropriate type (Article, Product, FAQ, etc.)
• Canonical tag: present and correct
• OG/Twitter meta tags: present with image

Content

• Word count: appropriate for topic (compare to ranking competitors)
• Keyword density: natural usage, not stuffed
• Content structure: scannable, uses lists and subheadings
• Freshness: content is current and accurate
• Unique value: offers something competitors don't
• Media: includes images, diagrams, or video where appropriate

Output Format

# SEO Audit: [URL]

## Score: [X/100]

## Critical Issues (fix immediately)
1. [Issue] — [specific fix]

## Warnings (fix this week)
1. [Issue] — [specific fix]

## Opportunities (improve ranking)
1. [Opportunity] — [how to implement]

## Competitor Comparison
| Factor | Your Page | Competitor 1 | Competitor 2 |
|--------|-----------|-------------|-------------|
...

## Recommended Actions (prioritised)
1. [Action] — Est. impact: [High/Medium/Low]

Rules

• Always provide specific, actionable fixes — not generic advice
• Prioritise by impact: title tag fix > alt text fix
• Compare against actual competitors, not abstract best practices
• Flag quick wins separately from long-term improvements