Startup Launch Day Playbook — Hour-by-Hour Checklist

Startup Launch Day Playbook — Hour-by-hour execution checklist for your big launch day. Covers timezone timing, channel sequencing, real-time crisis management, and post-launch momentum. By @WeiYipei.

Your launch day is ONE shot. This playbook gives you an hour-by-hour execution plan so nothing falls through the cracks. From T-minus-12-hours prep to the 72-hour post-launch sprint.

What You'll Learn

• T-12h: Final checks (servers, links, payment, copy)
• Hour 0: Coordinated channel activation sequence
• Hours 1-6: Real-time monitoring and engagement tactics
• Hours 6-24: Second-wave amplification
• 72-hour post-launch momentum playbook
• Crisis management (site down, negative feedback, competitor attacks)

Who This Is For

• Founders with a launch date already set
• Teams who have the product ready but need execution confidence
• Anyone who's been burned by a disorganized launch before

Built by Gingiris — orchestrated 30+ launches with combined 100k+ first-day visitors.