Starbucks Co

v1.0.0

提供星巴克全球发展、第三空间消费体验、供应链管理及数字会员体系的综合商业分析与数据。

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Install

OpenClaw Prompt Flow

Install with OpenClaw

Best for remote or guided setup. Copy the exact prompt, then paste it into OpenClaw for hanxueyuan/starbucks-co.

Previewing Install & Setup.
Prompt PreviewInstall & Setup
Install the skill "Starbucks Co" (hanxueyuan/starbucks-co) from ClawHub.
Skill page: https://clawhub.ai/hanxueyuan/starbucks-co
Keep the work scoped to this skill only.
After install, inspect the skill metadata and help me finish setup.
Use only the metadata you can verify from ClawHub; do not invent missing requirements.
Ask before making any broader environment changes.

Command Line

CLI Commands

Use the direct CLI path if you want to install manually and keep every step visible.

OpenClaw CLI

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openclaw skills install starbucks-co

ClawHub CLI

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npx clawhub@latest install starbucks-co
Security Scan
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Benign
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OpenClawOpenClaw
Benign
high confidence
Purpose & Capability
Name and description promise corporate/market analysis about Starbucks; the SKILL.md supplies history, business model, metrics and guidance for when to read — there are no unrelated requirements or capabilities.
Instruction Scope
The runtime instructions are static content and a small 'read_when' trigger list. They do not instruct the agent to read system files, access external endpoints, or collect credentials; scope stays within research/analysis.
Install Mechanism
No install spec and no code files. Nothing is downloaded or written to disk by the skill itself (lowest-risk class: instruction-only).
Credentials
The skill declares no required environment variables, binaries, or config paths. No secrets or unrelated credentials are requested — permissions are minimal and proportional to the stated purpose.
Persistence & Privilege
always is false and the skill does not request persistent presence or modify other skills/config. Autonomous invocation is allowed by platform default but the skill has no broad privileges or credentials to abuse.
Assessment
This skill is an instruction-only research brief about Starbucks and appears internally consistent and low-risk: it does not request credentials or install software. Note the skill source and homepage are unknown — because there is no code or network access declared, that is mostly an informational gap rather than a security risk. If you need authoritative or up-to-date figures, cross-check with primary sources (company filings, official site). If you prefer to avoid any autonomous use, you can restrict agent invocation in your platform settings before enabling the skill.

Like a lobster shell, security has layers — review code before you run it.

latestvk97d2dh92twn9xewr7693rnp8985hb1g
51downloads
0stars
1versions
Updated 2d ago
v1.0.0
MIT-0

Starbucks Corporation — 全球最大咖啡连锁

历史时间线

  • 1971: 杰瑞·鲍德温等三人在西雅图派克市场开设首家门店,最初只售烘焙咖啡豆
  • 1983: 霍华德·舒尔茨意大利之行后提出"第三空间"概念,推动转型为意式咖啡吧
  • 1987: 舒尔茨收购星巴克,开始全国扩张
  • 1992: 纳斯达克上市(SBUX),拥有 165 家门店
  • 2000: 突破 3,500 家门店,启动全球扩张
  • 2008: 金融危机期间关店 600 家,舒尔茨回归 CEO 进行品牌重塑
  • 2015: 移动支付和会员体系大成,App 交易量超 50 亿美元
  • 2023: 全球门店突破 38,000 家,中国市场超 7,000 家
  • 2024: 与星巴克工会(Starbucks Workers United)的劳资谈判持续

商业模式

星巴克的核心不是卖咖啡,而是卖体验——家和工作之外的"第三空间"。收入来自公司直营门店(约 55%)、授权门店(约 45%)、包装咖啡/茶饮零售、以及快速增长的食品业务。Starbucks Rewards 会员超 3,200 万活跃用户,贡献了美国约 57% 的营收,储值卡余额约 18 亿美元(相当于无息贷款)。

护城河分析

  • 品牌心智: "星巴克"几乎成为"咖啡"的代名词,品牌溢价支撑 4-6 美元杯均价格
  • 位置垄断: 全球最优选址数据库,同一街区多店策略形成排他性
  • 供应链: 拥有 4 个全球烘焙工厂,直接向咖啡农采购,垂直整合程度高
  • 数字生态: 行业领先的移动 App + 会员忠诚度计划 + 前置配送网络

关键数据

  • 年营收约 360 亿美元(FY2024)
  • 全球门店 38,000+,覆盖 80+ 个国家
  • 每周服务约 1 亿顾客
  • 全球员工超 40 万人(称"伙伴")
  • 股东回报率(含股息+回购)长期跑赢标普 500

有趣事实

星巴克是世界上最大的意式咖啡烘焙商,每年烘焙超过 20 亿磅咖啡。"Starbucks"这个名字来自《白鲸记》中大副的名字,创始人坚持"Starbuck"比"Pequod"更顺耳。

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