Social Media Autopilot

Schedule, compose, and publish social media posts across X (Twitter), LinkedIn, and Instagram from OpenClaw. Manage a content calendar, queue posts with approval workflows, track engagement analytics, and maintain brand voice consistency. Use when: (1) scheduling or publishing social media posts, (2) managing a content calendar, (3) drafting posts for multiple platforms, (4) reviewing post performance/analytics, (5) setting up automated posting workflows, or (6) maintaining a social media presence.

Multi-platform social media management from your OpenClaw agent. Schedule posts, manage a content calendar, get approval before publishing, and track performance.

Setup

Required API Credentials

Configure in your environment or .env file:

• X (Twitter): Requires xurl skill or X API v2 credentials (X_BEARER_TOKEN, X_API_KEY, X_API_SECRET, X_ACCESS_TOKEN, X_ACCESS_SECRET)
• LinkedIn: LINKEDIN_ACCESS_TOKEN (OAuth 2.0 — see references/linkedin-setup.md)
• Instagram: INSTAGRAM_ACCESS_TOKEN + INSTAGRAM_BUSINESS_ID (Meta Graph API — see references/instagram-setup.md)

Content Directory

All content lives in ~/.openclaw/workspace/social-media/:

social-media/
├── calendar.json        # Scheduled posts
├── drafts/              # Posts awaiting approval
├── published/           # Archive of sent posts
├── templates/           # Reusable post templates
└── analytics/           # Performance data

Run scripts/init-workspace.sh to create this structure.

Core Workflows

1. Draft & Schedule Posts

To create a post:

1. Run scripts/draft-post.sh --platform <x|linkedin|instagram|all> --text "Post content" [--media path/to/image] [--schedule "2026-02-25 09:00 PST"]
2. Post saves to drafts/ as a JSON file with metadata
3. If --schedule is set, it's added to calendar.json
4. Without --schedule, it queues for immediate review

Draft JSON format:

{
  "id": "uuid",
  "platforms": ["x", "linkedin"],
  "text": "Post content here",
  "media": [],
  "scheduled_at": "2026-02-25T17:00:00Z",
  "status": "draft",
  "created_at": "2026-02-23T22:00:00Z",
  "approved": false,
  "tags": ["product-launch"],
  "thread": false
}

2. Approval Workflow

Before any post goes live:

1. Agent presents the draft to the user with platform previews
2. User approves, edits, or rejects
3. Only approved posts get published
4. Use scripts/approve-post.sh <post-id> or scripts/reject-post.sh <post-id> --reason "..."

Never auto-publish without explicit approval unless the user has configured auto_approve: true in social-media/config.json.

3. Publishing

Run scripts/publish-post.sh <post-id> to publish an approved post.

The script:

• Validates the post is approved
• Adapts content per platform (character limits, hashtag style, media format)
• Posts via each platform's API
• Saves response data (post IDs, URLs) to published/
• Updates calendar.json status

Platform-specific adaptations:

• X: 280 char limit, auto-thread if longer, image upload via media endpoint
• LinkedIn: 3000 char limit, supports articles and documents
• Instagram: Requires media (image/video), caption limit 2200 chars

4. Content Calendar

View and manage scheduled content:

• scripts/calendar.sh --week — Show this week's schedule
• scripts/calendar.sh --month — Monthly overview
• scripts/calendar.sh --gaps — Find gaps in posting schedule
• scripts/calendar.sh --reschedule <post-id> "new-datetime" — Move a post

5. Analytics

Pull engagement data for published posts:

• scripts/analytics.sh --last 7d — Last 7 days performance
• scripts/analytics.sh --post <post-id> — Single post performance
• scripts/analytics.sh --report weekly — Generate weekly report

Metrics tracked: impressions, engagements, clicks, replies, reposts, likes, followers gained.

6. Templates & Brand Voice

Store reusable templates in templates/:

{
  "name": "product-announcement",
  "platforms": ["x", "linkedin"],
  "template": "🚀 {product_name} is here!\n\n{description}\n\n{link}\n\n{hashtags}",
  "variables": ["product_name", "description", "link", "hashtags"],
  "voice_notes": "Excited but professional. No ALL CAPS."
}

When composing posts, reference social-media/brand-voice.md for tone guidelines if it exists.

Cron Integration

Add to OpenClaw cron for automated workflows:

• Publish scheduled posts: Check calendar.json every 15 min, publish any due approved posts
• Daily digest: Summarize yesterday's analytics each morning
• Gap alerts: Notify if no posts scheduled for next 48h

Error Handling

• API rate limits: Back off and retry with exponential delay
• Failed posts: Move to drafts/ with status: "failed" and error message
• Expired tokens: Alert user to re-authenticate

References

• references/linkedin-setup.md — LinkedIn OAuth setup guide
• references/instagram-setup.md — Instagram/Meta Graph API setup guide
• references/platform-limits.md — Character limits, media specs, rate limits per platform