Shopee Big Data Analytics

Shopee big data analytics and product selection agent. One-stop data service for Shopee sellers — product selection, competitive analysis, sales trend tracki...

Security Scan

The skill is an instruction-only Shopee analytics guide that is internally consistent with its stated purpose: it asks users to provide product/store data and offers frameworks and commands, and it does not request credentials or install code — however the runtime instructions are somewhat vague about how data is fetched/processed and how user-supplied data is handled.

Purpose & Capability

Name, description, and the SKILL.md content all describe Shopee marketplace analysis, product selection, trends, and competitive frameworks. There are no declared binaries, env vars, or installs that conflict with the stated purpose.

Instruction Scope

SKILL.md is an instruction-only document that asks users to paste competitor and store data and lists CLI-like commands but provides no implementation details (no API endpoints, scraping instructions, or data handling policy). That makes the scope coherent but underspecified: it may lead agents or users to scrape Shopee or run local tools unless constrained. The skill does not explicitly instruct reading unrelated system files or accessing secrets.

Install Mechanism

No install spec or code is included (instruction-only). This minimizes risk because nothing is written to disk or downloaded at install time.

Credentials

The skill declares no required environment variables or credentials, which is appropriate for a documentation-style analytics guide. However it asks users to paste competitor/shop data and their store metrics — potentially sensitive business or personal information — without guidance on secure handling or storage.

Persistence & Privilege

The skill is not always-enabled and uses default autonomous invocation settings (allowed). It does not request persistent system modifications or elevated privileges.

Assessment

This skill appears to be a written analytics guide rather than executable code, which reduces technical risk. Before using it: (1) Do not paste sensitive personal data or payment credentials — only share aggregated or anonymized store metrics. (2) Ask the developer how and where any submitted data would be processed and stored (retention, external endpoints). (3) Be cautious if you or the agent attempt to run shell commands (allowed-tools: Bash) or to scrape Shopee; prefer explicit APIs or manual data paste over automated scraping. (4) If you need stronger assurance, check the linked GitHub repo for source code or ask for a version that implements safe, documented network calls. (5) Test with sample/non-sensitive data first. If you require the skill to fetch live marketplace data, request clarification on required credentials and data handling before providing them.

One-stop analytics for Shopee sellers — product selection intelligence, competitive analysis, sales trend tracking, and marketing insights across Southeast Asian markets (SG, MY, TH, ID, PH, VN, TW).

Commands

shopee product <keyword>          # research product opportunity on Shopee
shopee trends <category>          # trending products and categories
shopee competition <product>      # competitive analysis for a product
shopee store analyze <data>       # analyze your store performance data
shopee keyword <term>             # Shopee keyword research and search volume
shopee marketing <product>        # marketing strategy recommendations
shopee price <product>            # pricing intelligence for a product
shopee market <country>           # market overview for a SEA country
shopee forecast <product>         # sales forecast for a product
shopee report <product>           # comprehensive product/market report

What Data to Provide

• Product or keyword — what you want to research
• Target market — which SEA country (SG, MY, TH, ID, PH, VN, TW)
• Competitor data — paste competing shop/product data from Shopee
• Your store data — sales, traffic, conversion metrics
• Price information — current pricing in local currency

Shopee Market Framework

Southeast Asia Market Overview

Market	Currency	Market Size	Key Characteristics
Indonesia (ID)	IDR	Largest SEA	Price-sensitive, mobile-first, COD dominant
Thailand (TH)	THB	Fast-growing	Fashion-forward, livestream shopping
Philippines (PH)	PHP	Social commerce	Strong community, value-oriented
Malaysia (MY)	MYR	Developed	Brand-conscious, bilingual
Singapore (SG)	SGD	Premium	High spending power, quality focus
Vietnam (VN)	VND	Emerging	Young population, trend-driven
Taiwan (TW)	TWD	Mature	Tech-savvy, high standards

Shopee Algorithm Ranking Factors

1. Relevance — keyword match in title, description
2. Sales velocity — recent orders per unit time
3. Conversion rate — view → purchase ratio
4. Rating & reviews — average rating, review count
5. Response rate — seller response to queries
6. Shop rating — overall seller performance score
7. Listing completeness — category, attributes filled
8. Price competitiveness — vs. similar items
9. Shipping speed — faster = ranking boost
10. Shopee Preferred — preferred seller status

Product Opportunity Assessment

Shopee product selection criteria:

Signal              Threshold       Source
Monthly orders      >100/month      Category leaders
Average price       SGD $5-$50      Local currency equivalent
Review count top 5  100-2000        Entry possible
Shops selling       3-20            Not oversaturated
Price margin        >40%            After platform fees

Shopee fee structure:

Commission:         0-5% by category and seller tier
Transaction fee:    2% standard / 1.5% preferred sellers
Payment fee:        Included in transaction fee
Shipping subsidy:   Platform-subsidized (check current promotion)

Net margin calculation:

Selling price:       $XX
- Commission (3%):   -$XX
- Transaction (2%):  -$XX
- COGS + shipping:   -$XX
= Net profit:        $XX
Target margin:       >25%

Shopee Keyword Research

Search behavior by market:

• ID: Search in Bahasa Indonesia, include brand names
• TH: Thai script essential, transliteration helps
• PH: English + Filipino, brand names important
• MY: English + Malay, bilingual approach
• SG: English, quality keywords matter
• VN: Vietnamese, brand names English OK

Keyword strategy:

Primary keywords: Main product category in local language
Long-tail: Product + attribute (color, size, material)
Use case: Product + occasion/purpose
Brand keywords: If stocking branded items

Competitive Analysis Framework

For any product on Shopee:

Top seller analysis (assess top 10 shops):

| # | Shop | Monthly Sales | Price | Rating | Reviews | Response | Badge |
| 1 | xxx  | ~500 units    | $15   | 4.8    | 1,200   | 99%      | Preferred |

Market concentration:

• Top 3 shops >70% of sales → concentrated, hard to enter
• Distributed among 10+ shops → fragmented, opportunity exists
• No dominant seller → blue ocean, move fast

Competitive advantage opportunities:

• Lower price with same quality
• Better product photos
• Faster shipping
• Better customer service (response rate)
• Bundle offers
• Shopee Live presence
• More reviews (aggressive review collection)

Marketing Intelligence

Shopee marketing channels:

1. Shopee Ads — sponsored search + discovery ads

   • Target: high-converting keywords first
   • Budget: start $5-10/day per keyword cluster
   • Metric: target ROAS >3x

2. Shopee Live — livestream selling

   • High conversion for visual products
   • Schedule during peak hours (8-10 PM local time)
   • Prepare product demos and exclusive live deals

3. Flash Deals — platform-curated time-limited sales

   • Apply through seller center for inclusion
   • Requires competitive pricing (typically -30%)
   • High traffic, low margin — useful for ranking boost

4. Voucher Codes — shop or item-level discounts

   • Create shop vouchers to increase basket size
   • Minimum spend vouchers improve order value
   • Follow buyer vouchers drive acquisition

5. Shopee Affiliates — creator partnership

   • List products in Shopee affiliate program
   • Pay commission to creators who drive sales
   • 5-10% commission typical

Sales Trend Analysis

Track these Shopee metrics weekly:

Metric              Formula                     Target
View rate change    (This week - Last week)/Last week  Positive
Conversion rate     Orders / Product views       >2%
Response rate       Replies < 12hrs / Total     >95%
Cancellation rate   Cancelled / Total orders    <1%
Return rate         Returns / Delivered         <5%
Shop rating         Platform calculated         >4.7

Seasonal peaks by market:

• 9.9, 10.10, 11.11, 12.12 — Shopee's major sale events (all markets)
• Chinese New Year (Jan-Feb) — SG, MY, TW, VN
• Ramadan/Eid (varies) — ID, MY, PH
• Thai New Year Songkran (April) — TH
• Harbolnas 12.12 — ID national shopping day

Workspace

Creates ~/shopee-analytics/ containing:

• products/ — product research reports
• competitors/ — competitor shop profiles
• keywords/ — localized keyword research
• marketing/ — campaign performance data
• reports/ — comprehensive market reports

Output Format

Every Shopee analysis outputs:

1. Market Overview — category size, growth trend, competition level
2. Product Opportunity Score — 0-100 with factor breakdown
3. Top 10 Competitive Landscape — shops ranked by estimated sales
4. Pricing Intelligence — recommended price with margin calculation
5. Keyword Blueprint — top 10 search terms with local language variants
6. Marketing Calendar — key sales events and recommended promotions
7. Entry Roadmap — 90-day launch plan with milestones and KPIs