SEO Expert

Enable SEO superpowers for OpenClaw. Get a massive boost in knowledge about technical SEO, content SEO, site structure, and measurement.

Security Scan

The skill is an instruction-only SEO reference that is internally consistent with its stated purpose and requests no secrets or unusual installs.

Purpose & Capability

The name/description promise SEO guidance and the bundle contains extensive Google Search Central excerpts and a SKILL.md describing how the agent should use them. The single requested runtime capability (curl) is reasonable for the stated HTTP checks (status, headers, robots, etc.).

Instruction Scope

SKILL.md limits activity to reading included reference files and optional HTTP diagnostics via curl when gateway policy permits. It explicitly disallows echoing secrets in chat and recommends using env vars for optional integrations. There are no instructions to read unrelated system files, other skills' configs, or to transmit data to unexpected endpoints.

Install Mechanism

No install spec and no code files — the skill is instruction-only. This minimizes disk writes and code execution risk. The requirement that curl be available is consistent with the described optional HTTP checks.

Credentials

No required environment variables or credentials are declared. The included AUTH.md documents optional env var names for optional integrations but does not demand secrets. This is proportionate to a reference/audit skill.

Persistence & Privilege

The skill does not request always:true or any elevated persistence. It is user-invocable and allows normal autonomous invocation, which is the platform default and appropriate here.

Assessment

This bundle appears to be a straightforward, offline reference-based SEO skill. Before installing: (1) Confirm you trust the owner/source (the homepage points to Google Search Central but owner is 'unknown'); (2) Only enable curl on the gateway if you're comfortable the agent may perform HTTP checks against sites you permit; (3) Never place real API keys or passwords inside the skill files — follow the AUTH.md guidance and store secrets in the gateway's env/config with restricted access; (4) Verify licensing/attribution for the included Google content if you plan to redistribute the skill; (5) Monitor agent actions after enabling the skill (it can be invoked autonomously by default) and restrict its scope via your OpenClaw gateway policy if needed.

Instructions in this file are plain Markdown (no hidden or encoded content).

Bundle version: 1.3.1

SEO Expert: User Guide

What this skill is

This skill equips your OpenClaw agent with structured guidance for search engine optimization: technical foundations, on-page content, information architecture, performance signals relevant to crawl and indexation, and measurement (without guaranteeing rankings).

References: German Google Search Central excerpts under {baseDir}/references/ — fundamentals (01_seo_grundlagen.md), crawling & indexing (02_crawling_indexierung.md), ranking & appearance (03_ranking_darstellung.md hub + 03.1–03.7), monitoring & troubleshooting (04_monitoring_fehlerbehebung.md), web-specific guides (05_webspezifische_leitfaeden.md hub + 05.1–05.8). Index: {baseDir}/references/OVERVIEW.md.

Not exhaustive: SEO platforms, algorithms, and guidelines change continuously. Prefer primary sources (e.g. Google Search Central, Bing Webmaster, your stack’s documentation) when behavior, limits, or compliance matter.

The AI may use curl for HTTP checks (status, headers, robots) when your gateway policy allows. Broader tools follow your host configuration; optional OpenClaw policy notes can be added under {baseDir}/references/ as the skill grows.

No companion plugin (v1.1)

There is no bundled OpenClaw plugin in v1 — only this skill and tools your host already allows.

Installation (typical)

1. Install the skill (ClawHub or skills/seo-expert-pro on the gateway host).
2. Allow curl (and optionally browser or fetch tools) per your openclaw.json / sandbox policy.
3. Restart the gateway after skill or policy changes if needed.

Details: {baseDir}/README.md, {baseDir}/references/OVERVIEW.md.

What you can expect from the AI

• Structured audits and checklists grounded in documented SEO practice — not black-hat or platform-terms-violating tactics.
• No secrets in chat — API keys for Search Console or third-party tools belong in env only (see {baseDir}/references/AUTH.md when present).
• Honest limits: nobody can ethically promise rankings; the skill focuses on discoverability, quality, and measurement hygiene.

Required setup (eligibility)

Per metadata.openclaw.requires:

1. curl available on the gateway for optional HTTP diagnostics.

Optional: target site URL or API credentials — document env names in .env.example and future AUTH.md when you add tool integrations.

When the agent should use this skill

Use for SEO-related work: crawling/indexing, metadata, structured data, site structure, redirects, Core Web Vitals context, analytics/search-console style workflows, content quality for search — and for clarifying what is vs is not in scope.

Load {baseDir}/references/OVERVIEW.md first, then the smallest matching reference (01_…, 02_…, 04_…, 03 hub / 03.n_… parts, or 05 hub / 05.n_… parts).

Rules for the assistant (summary)

1. Cite primary guidelines where possible; flag uncertainty when platforms differ or update silently.
2. Never promise rankings, “instant” results, or tactics that violate search engine or legal terms.
3. Never echo tokens or API keys; reference env names only.
4. Prefer measurable recommendations (what to check, how to verify) over vague advice.

Where work runs: on the OpenClaw gateway and in conversation — not inside Google/Bing systems unless the user connects official tools separately.