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Puma Se

v1.0.0

全球第三大运动品牌，聚焦足球和跑步核心赛道，凭借时尚联名推动运动装备向运动时尚转型。

⭐ 0· 68·0 current·0 all-time
by@hanxueyuan

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Prompt PreviewInstall & Setup
Install the skill "Puma Se" (hanxueyuan/puma-se) from ClawHub.
Skill page: https://clawhub.ai/hanxueyuan/puma-se
Keep the work scoped to this skill only.
After install, inspect the skill metadata and help me finish setup.
Use only the metadata you can verify from ClawHub; do not invent missing requirements.
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openclaw skills install puma-se

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npx clawhub@latest install puma-se
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Benign
high confidence
✓
Purpose & Capability
Name, description, and SKILL.md all describe Puma's history, business model and competitive analysis; nothing requested (no env vars, no binaries) is outside that purpose.
✓
Instruction Scope
SKILL.md contains only background, timeline, analysis and read_when triggers describing when the content should be used; it does not instruct the agent to read local files, access credentials, or send data to external endpoints.
✓
Install Mechanism
No install specification or code files are present (instruction-only), so nothing is written to disk or fetched at install time.
✓
Credentials
The skill declares no required environment variables, credentials, or config paths; requested access is proportional (none) to its informational purpose.
✓
Persistence & Privilege
always is false and the skill does not request elevated or persistent privileges; autonomous invocation is allowed by default but is not, by itself, a red flag combined with this low-footprint skill.
Assessment
This skill is low-risk and internally consistent: it only provides an informational write-up about Puma and asks for no credentials or installs. Before installing, consider: the author/source is unknown (no homepage), so verify the content if you need authoritative or up-to-date business data; watch for stale facts (most metrics reference 2023) and prefer primary sources (company reports, reputable news) for critical decisions.

Like a lobster shell, security has layers — review code before you run it.

latestvk97adqj3b4ffn41s03mp8f4v2185dgyf
68downloads
0stars
1versions
Updated 4d ago
v1.0.0
MIT-0
@hanxueyuan
latest
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Puma Se

概览

彪马——全球第三大运动品牌，以足球和跑步为核心赛道，通过时尚联名成功实现从运动装备到运动时尚的转型。

历史时间线

  • 1924: Dassler 兄弟在德国创立 Gebruder Dassler Schuhfabrik
  • 1948: Rudolf Dassler 与兄弟分家，创立 Puma（弟弟创立 Adidas）
  • 1968: 在奥运会上推出首款带魔术贴运动鞋
  • 1999: 被开云集团（Kering，前 PPR）收购
  • 2007: 开云剥离 Puma，独立运营
  • 2014: Bjorn Gulden 出任 CEO，启动 Forever Faster 战略
  • 2018: Rihanna Fenty 联名系列大获成功
  • 2022: Arne Freundt 接任 CEO，聚焦足球和跑步

商业模式

三大核心品类：足球（球衣、球鞋、赞助）、跑步（跑鞋技术矩阵）、运动时尚（联名款加街头风格）。Puma 的策略是在 Nike 和 Adidas 的夹击中找到差异化——更敏捷的营销、更大胆的时尚联名、更聚焦细分市场。批发和直营并重，电商增速显著。

护城河分析

足球领域的深度渗透（多支国家队和俱乐部赞助）；运动时尚领域的先发优势（Fenty 系列开创了运动品牌联名名人的新模式）；在新兴市场的价格竞争力；家族创始人故事的品牌差异化。

关键数据

2023 年营收约 86 亿欧元；全球员工约 19,000 人；足球品类增速领先；大中华区和亚太市场为最大增长引擎；在运动品牌全球排名中稳居第三。

有趣事实

  • Puma 和 Adidas 的创始人是亲兄弟，他们的分裂至今影响着各自的总部城市——Puma 在 Herzogenaurach 的一边，Adidas 在另一边，两个公司总部距离仅几百米。
  • Puma 是 Usain Bolt 的长期赞助商，为其打造了标志性的金色跑鞋。

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