product-launch

When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launc...

Security Scan

The skill is an instruction-only product-launch planning helper that asks for no credentials, installs nothing, and only reads optional project-context files—its requests align with its stated purpose.

Purpose & Capability

Name/description (product launch planning) match the SKILL.md contents: checklists, channels, timelines, and references to related GTM skills. Nothing in the metadata or instructions asks for unrelated capabilities or credentials.

Instruction Scope

Runtime instructions are limited to generating launch plans, checklists, channel actions, and—if present—reading .claude/project-context.md or .cursor/project-context.md for project context. Reading those files is relevant to the skill's purpose. The instructions do not reference other system paths, environment variables, or external endpoints.

Install Mechanism

No install spec and no code files (instruction-only). This minimizes disk writes and arbitrary code execution risk.

Credentials

The skill declares no required env vars, credentials, or config paths. Its behavior (planning and optionally reading project-context files) is proportionate to the stated purpose.

Persistence & Privilege

always:false (default) and normal model invocation. The skill does not request permanent presence or elevated privileges and does not modify other skills or system settings.

Assessment

This skill is instruction-only and appears coherent with its purpose. Before enabling: (1) review any .claude/project-context.md or .cursor/project-context.md files you have—they may contain sensitive info you might not want included in outputs; (2) confirm you are comfortable with the agent autonomously invoking the skill (default behavior); and (3) note the skill references other skills (gtm-strategy, pmf-strategy, etc.)—if you install those later, check their permissions separately. No credentials or external installs are requested by this skill.

Strategies: Product Launch

Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see gtm-strategy. For cold start (first users, no product yet), see cold-start-strategy.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read full file.

Identify:

1. Launch type: New product, major feature, market expansion
2. GTM mode: Sales-led, product-led, marketing-led, hybrid (from gtm-strategy)
3. Channels: PR, paid, organic, email, events

Launch Checklist

• GTM strategy defined (see gtm-strategy)
• PMF validated (see pmf-strategy)
• Target market and ICP clear
• Messaging consistent across teams
• Channel mix chosen (PR, paid, organic, email)
• Timeline and milestones set
• Cross-functional owners assigned (RACI)

Channel Mix

Channel	Use	Skills
PR	Press release, media relations	public-relations
Paid ads	Scale acquisition post-PMF	paid-ads-strategy
Organic	SEO, content, community	seo-strategy, content-marketing
Email	Announcement to existing users	email-marketing
Product Hunt / Directories	Launch-day buzz; early adopters	cold-start-strategy, directory-submission

Critical Success Factors

Factor	Guideline
PMF first	Validate product-market fit before scaling; see pmf-strategy
GTM alignment	One clear story; all teams use same messaging; see gtm-strategy
Avoid rush	Most failures = scale before PMF

Output Format

• Launch plan (timeline, channels, owners)
• Channel actions (PR, paid, organic, email)
• Checklist (pre-launch, launch, post-launch)
• Cross-ref to gtm-strategy for framework

Related Skills

• gtm-strategy: GTM framework; modes, 90-day, ICP, new market, repositioning; product launch implements GTM for new product
• pmf-strategy: Validate PMF before scaling
• cold-start-strategy: First users; Product Hunt; differs from full GTM launch
• indie-hacker-strategy: Indie hacker launch; Build in Public; first 100 users
• public-relations: Press release; media relations for launch
• paid-ads-strategy: Paid channel for launch
• website-structure: Pages needed for launch