Product-Led Growth (PLG) Playbook

Let your product sell itself — build a PLG engine that converts free users into paying customers. Covers self-serve onboarding, freemium-to-paid conversion,...

Security Scan

This is an instruction-only PLG playbook (guides and templates) that matches its description, requests no credentials or installs, and appears internally consistent.

Purpose & Capability

The name/description (Product-Led Growth playbook) matches the actual contents: multi-language guides, templates, SEO/GEO advice, metrics, and contract templates. There are no unrelated requirements (no binaries, env vars, or platform credentials) that would be out of scope for a growth playbook.

Instruction Scope

SKILL.md and reference files are purely documentation and templates. They include example commands (e.g., an IndexNow curl snippet) and instructions for activities that may involve external networks or personal data collection (user interview templates request recording permission, contact info fields in templates). These examples are expected for an SEO/marketing playbook but are actionable: if an agent blindly executes included curl snippets or posts template data to external endpoints, it could transmit data. The instructions do not attempt to read local files, environment variables, or system configuration.

Install Mechanism

No install spec and no code files that would be written or executed. Instruction-only skills are low-risk from an installation perspective.

Credentials

The skill requests no environment variables, credentials, or config paths. All required artifacts are static documentation files; no secret access is requested.

Persistence & Privilege

always is false and the skill does not request any elevated or permanent privileges. It does not modify other skills or system settings. Model invocation is allowed (the platform default) but that is appropriate for a documentation skill.

Assessment

This skill is a documentation/playbook bundle and appears coherent with its stated purpose. Before installing, consider: 1) Origin and licensing — source/homepage are unknown; confirm the author and license if you plan to reuse contract templates or publish derived materials. 2) Executable examples — the docs include example curl commands (IndexNow) and templates that could send or collect personal data if executed; avoid blindly running code blocks or posting template data to external endpoints. 3) Data privacy — interview and customer templates request contact/PII; handle any populated templates per your privacy rules. 4) Accuracy and legal risk — contract templates are generic; have legal counsel review before using them in real contracts. Overall this skill is content-only and does not request secrets or install code, so it's internally consistent and low risk for installation.

AI 全球 2B 产品全生命周期增长指南

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

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中文版

版本：v4.0（终极融合版）| 整合 HeyGen、Deel、Vercel、Supabase、AWS 等标杆案例

核心框架：增长飞轮

     ┌─────────────┐
     │  产品体验   │ ← PLG 核心
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │  社区运营   │ ← CLG 放大
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │ 渠道生态    │ ← 规模化
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │  直销转化   │ ← SLG 变现
     └─────────────┘

详细指南（中文）

主题	文件
奠定基石（PMF、用户调研、社区）	references/foundation.md
构建增长引擎（PLG/SLG、联盟、渠道）	references/growth-engine.md
价值呈现（销售Deck、案例叙事）	references/value-presentation.md
合同模板体系	references/contracts.md
数据驱动增长	references/metrics.md

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Quick Navigation (All Languages)

🇨🇳 中文	🇺🇸 English	🇯🇵 日本語	🇰🇷 한국어
奠定基石	Foundation	基盤構築	기반 구축
增长引擎	Growth Engine	成長エンジン	성장 엔진
价值呈现	Value Presentation	価値提示	가치 제시
合同模板	Contracts	契約テンプレート	계약 템플릿
数据指标	Metrics	指標体系	지표 체계

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关键案例索引

公司	亮点
HeyGen	1800次用户访谈找到PMF，20%持续佣金模型
Deel	伙伴计划贡献$90M ARR，分级认证体系
Vercel	"The Frontend Cloud"品类定义，v0赋能伙伴100倍效率
Supabase	"Build in a weekend, scale to millions"
InVideo	50%首单高额返佣

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🔍 SEO & GEO 优化

通过搜索引擎和 AI 搜索获取高质量 B2B 线索

B2B 买家在每个决策阶段都有搜索行为，SEO/GEO 让你在整个漏斗中都能被发现：

主题	说明
SEO/GEO 指南	关键词矩阵、核心页面优化、内容营销 SEO、AI 引用优化

核心要点:

• 高意向关键词优先：pricing/demo/trial > vs竞品 > 品类词
• 对比页是 B2B SEO 金矿：每个竞品单独页面
• IndexNow 让定价/功能更新秒级索引
• 案例研究既是 E-A-T 信号又是长尾关键词来源