Open Source Marketing Playbook

v1.1.2

Turn your OSS project into a developer magnet — from first commit to 10k+ GitHub stars. Proven by AFFiNE's 33k-star growth in 18 months. Covers launch SOPs,...

⭐ 0· 160·0 current·0 all-time

by@gingiris

OpenClaw Prompt Flow

Install with OpenClaw

Best for remote or guided setup. Copy the exact prompt, then paste it into OpenClaw for gingiris/open-source-marketing-playbook.

Previewing Install & Setup.

Prompt PreviewInstall & Setup

Install the skill "Open Source Marketing Playbook" (gingiris/open-source-marketing-playbook) from ClawHub.
Skill page: https://clawhub.ai/gingiris/open-source-marketing-playbook
Keep the work scoped to this skill only.
After install, inspect the skill metadata and help me finish setup.
Use only the metadata you can verify from ClawHub; do not invent missing requirements.
Ask before making any broader environment changes.

Command Line

CLI Commands

Use the direct CLI path if you want to install manually and keep every step visible.

OpenClaw CLI

Bare skill slug

openclaw skills install open-source-marketing-playbook

ClawHub CLI

Package manager switcher

npx clawhub@latest install open-source-marketing-playbook

Security Scan

Capability signals

CryptoCan make purchases

These labels describe what authority the skill may exercise. They are separate from suspicious or malicious moderation verdicts.

VirusTotal

Pending

View report →

OpenClaw

Suspicious

high confidence

✓

Purpose & Capability

Name/description (OSS marketing playbook) matches the included files and the SKILL.md: all material is documentation and templates for launching and promoting open-source projects. There are no unexpected binaries, env vars, or install steps required by the skill itself.

Instruction Scope

SKILL.md and reference documents go beyond benign guidance: they explicitly instruct using high‑karma accounts, soliciting upvotes, paid KOL 'quote bombardment', automation tools (Phantombuster, Opencord.ai, Sheet0), scraping follower lists, and coordinated mass posting/upvoting. Those are operational actions that (a) may violate platform terms, (b) require third‑party credentials and access, and (c) enable large‑scale behavior the skill itself does not declare or request.

✓

Install Mechanism

Instruction-only skill with no install spec and no code files — lowest technical installation risk. Nothing will be downloaded or executed by the skill package itself.

Credentials

The skill declares no environment variables or credentials, yet many recommended tactics implicitly require accounts, tokens, or paid service credentials (Phantombuster, newsletter vendors, KOL payment flows, IndexNow key in examples). That mismatch (no declared credentials but clear operational need) means a user or agent following instructions will need to supply sensitive secrets outside of the skill’s manifest—therefore the skill could lead to credential use/exposure without warning.

ℹ

Persistence & Privilege

always:false and no installs — the skill does not demand persistent presence. Model invocation is allowed (platform default). While autonomous invocation alone is not a red flag, combined with the aggressive automation instructions the agent could be prompted to perform repeated external actions if allowed to run without human oversight.

What to consider before installing

This is a genuine-looking marketing playbook (templates, channel lists, SOPs). However, it recommends tactics that can violate platform terms (coordinated upvoting, astroturfing, scraping followers, automated DMs/comments) and that require third‑party credentials or paid services. Before using or allowing an agent to act on this: (1) verify the author/source and prefer materials from known/public homepages, (2) do NOT follow instructions that encourage buying engagement or using high‑karma sockpuppet accounts, (3) avoid automation tools that require OAuth/API tokens unless you understand where tokens are stored and who can access them, (4) ensure any outreach follows platform ToS and privacy laws (spam/consent concerns), and (5) if you let an agent act, require explicit human approval for actions that send messages, post, or use external services. If you want only the benign parts (readme/SEO/templates), extract those and ignore the coordination/automation tactics.

Like a lobster shell, security has layers — review code before you run it.

latestvk97c8b1xyp6twjrmr5h84qvsw585593b

160downloads

0stars

4versions

Updated 1w ago

v1.1.2

MIT-0

开源项目发布整合营销行动手册

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

中文版

版本：5.0 (最终版) | 作者：Iris (生姜iris)

核心理念

开源的本质是，请 developer 贡献爱（就是影响力），请 to B 客户贡献钱💰。开源这个 action 经过 SOP 的运营可以转化几百几千 star，带来很多 SMB 的 leads。准备好商业模式再开源，才能承接住开源这个 action 带来的流量，避免浪费。

总体时间线

阶段	时间节点	核心任务
战略规划	T-4周	定位、价值主张、商业模式
资产准备	T-3周	GitHub Readme、官网、PR稿、文档
渠道准备	T-2周	KOL建联、Reddit账号、群组整理
团队分工	T-1周	预算审批、任务分配、沟通机制
发布冲刺	T-3天	文案确认、自动化设置、最终检查
🚀 发布日	T-0	多渠道集中曝光，触发流量飞轮
持续运营	T+1~T+7	每日100+ Star，KOL Quote轰炸

详细指南（中文）

主题	文件
发布前准备 SOP	references/preparation.md
发布日执行清单	references/launch-day.md
发布后运营	references/post-launch.md
KOL 合作清单	references/kol-list.md
渠道资源清单	references/channels.md
文案模板	references/templates.md

Quick Navigation (All Languages)

🇨🇳 中文	🇺🇸 English	🇯🇵 日本語	🇰🇷 한국어
发布准备	Preparation	準備段階	준비 단계
发布日	Launch Day	ローンチ日	런칭일
发布后运营	Post-Launch	ローンチ後	런칭 후
KOL清单	KOL List	KOLリスト	KOL 목록
渠道资源	Channels	チャネル	채널
文案模板	Templates	テンプレート	템플릿

核心目标

指标	目标
发布日 Star	500+
首周 Star	1,000+
每日新增 Star	≥100（T+1 至 T+7）
KOL Quote	100-150 个（5天内）
Reddit 发帖	每天 3-5 个 Subreddit
群组分发	每天 50-100 个群组

🔍 SEO & GEO 优化

让开源项目在搜索引擎和 AI 搜索中持续被开发者发现

开源项目的流量来源不仅是 GitHub，还有 Google/Bing 搜索和 AI 搜索（ChatGPT 推荐工具时会引用你的文档）：

主题	说明
SEO/GEO 指南	GitHub README 优化、官网 SEO、IndexNow、AI 引用优化

核心要点:

GitHub Description + Topics 优化，提升 GitHub 搜索排名
README 结构化 + 关键词，便于 AI 提取
官网实施 IndexNow，新版本发布秒级索引
创建 vs 竞品对比页，获取长尾流量

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