NotFair Meta Ads Agent

NotFair Meta Ads agent for OpenClaw. Diagnose live Meta Ads accounts across Facebook and Instagram, audit spend and delivery, inspect campaigns/ad sets/ads/creatives, draft budget/status/creative fixes, and propose approval-gated changes through NotFair's hosted MCP server: https://notfair.co/meta-ads-mcp

Use this skill when the user asks to manage, audit, diagnose, or optimize Meta Ads / Facebook Ads / Instagram Ads through NotFair.

Powered by NotFair's hosted Meta Ads MCP server.

Setup

openclaw plugins install clawhub:openclaw-notfair
openclaw plugins enable openclaw-notfair
openclaw config set 'plugins.entries.openclaw-notfair.config.mcpUrl' '"https://notfair.co/api/mcp/meta_ads"' --strict-json
openclaw notfair login
openclaw notfair status

If the plugin is not authenticated, ask the user to run openclaw notfair login. If Meta Ads is not connected, send them to NotFair Meta Ads setup.

Available OpenClaw Tools

• listAdAccounts - list Meta ad accounts connected to this session.
• runScript - run sandboxed JavaScript against the Meta Marketing API for broad audits and cross-surface analysis.
• getAdAccount - inspect account currency, timezone, spend cap, status, balance, and Business Manager context.
• getInsights - pull performance insights at account, campaign, ad set, or ad level.
• listCampaigns - list campaigns with status, objective, budget, bid strategy, schedule, and timestamps.
• listAdSets - list ad sets with targeting, optimization goal, budget, schedule, and promoted object.
• listAds - list ads with parent campaign/ad set ids and creative envelopes.
• listPages - list manageable Facebook Pages for ad creative object_story_spec.page_id.
• getPagePostInsights - compare boosted-post ad performance with aggregate Page post engagement.
• Write tools: pauseCampaign, enableCampaign, pauseAdSet, enableAdSet, pauseAd, enableAd, updateCampaignBudget, updateAdSetBudget, renameCampaign, renameAd, createCampaign, createAdSet, createAdCreative, createAd, updateCampaign, updateAdSet, updateAdCreative.

Safety Model

• Read-only analysis can run without extra approval.
• Any Meta Ads write must be explicitly approved by the user before execution.
• Treat budget increases, campaign/ad set/ad creation, enabling delivery, bid changes, targeting changes, and creative swaps as external money-affecting side effects.
• Prefer creating paused/draft entities when a tool supports it.
• Never delete or remove entities unless the user explicitly requests the destructive action and confirms scope.
• For boosted Page-post ads, pauseAd may fail because Meta blocks status changes on the boosted post ad object. Pause the parent ad set instead and explain the limitation.
• Budget values from Meta are commonly in the account's minor currency units (for example cents for USD); convert before showing the user.

Default Workflow

1. Call listAdAccounts when account context is unclear.
2. Use runScript for broad account audits, waste analysis, creative inspection, or campaign × ad set × ad × insight correlation.
3. Use typed point tools for narrow queries: getInsights, listCampaigns, listAdSets, listAds, getAdAccount, listPages, and getPagePostInsights.
4. Present findings and proposed actions before any write.
5. After an approved write, verify the resulting Meta Ads state with the relevant read tool.

Example Read-Only Script

const campaigns = await ads.graphParallel([
  {
    path: `/${ads.accountId}/campaigns`,
    params: {
      fields: "id,name,status,effective_status,objective,daily_budget,lifetime_budget,bid_strategy,updated_time",
      limit: 100
    }
  },
  {
    path: `/${ads.accountId}/insights`,
    params: {
      level: "campaign",
      date_preset: "last_30d",
      fields: "campaign_id,campaign_name,spend,impressions,clicks,ctr,cpc,cpm,actions",
      limit: 100
    }
  }
]);

return campaigns;