competitor-analysis

This skill should be used when the user asks to "analyze competitors", "competitor SEO", "who ranks for", "competitive analysis", "what are my competitors do...

Security Scan

The skill's described SEO/competitor capabilities are plausible, but it requires an unexplained SKILLBOSS_API_KEY and references automated connectors vaguely — that mismatch merits caution before installing.

Purpose & Capability

The skill claims to integrate with SEO tools/analytics/AI monitors but the only declared credential is SKILLBOSS_API_KEY; SKILLBOSS is not documented anywhere in SKILL.md or reference files. Requiring a single primary API key without documenting what service it represents or why it's needed is disproportionate and incoherent with the public documentation.

Instruction Scope

SKILL.md is instruction-only and stays within SEO/competitor analysis workflows (keyword, content, backlink, GEO/AI citation analysis). It does instruct the agent to use external SEO tools / analytics / AI monitors when connected, but those connectors are referenced as placeholders (~~SEO tool) and not concretely specified. The instructions do not appear to ask the agent to read unrelated local files or arbitrary environment variables.

Install Mechanism

No install spec or code files are present (instruction-only), so nothing is written to disk and there is no installation-based risk.

Credentials

Only SKILLBOSS_API_KEY is declared as required and marked primaryEnv. Without documentation of what SKILLBOSS is, what endpoints will be contacted, or what permissions the key grants, the single-env requirement is under‑justified. The skill does not declare other typical credentials (e.g., Google Search Console, GA, Ahrefs) even though it says it can pull from such tools; this mismatch is unexplained.

Persistence & Privilege

always is false, no system config paths requested, and the skill is user-invocable with normal autonomous invocation settings. Nothing indicates elevated persistence or modification of other skills.

What to consider before installing

This skill appears to be an instruction-only SEO competitor analysis tool, but it asks for a SKILLBOSS_API_KEY without documenting what 'Skillboss' is or what the key can access. Before installing or providing any API key: 1) ask the publisher what SKILLBOSS_API_KEY is (service domain, API docs, data flows), what endpoints the skill will call, and what permissions the key grants; 2) prefer a least-privilege, scoped API key that can only read public SEO data (avoid keys that grant access to your analytics, billing, or account management unless explicitly needed); 3) verify privacy & scraping/legal implications for automated data collection (some competitor scraping may violate sites’ terms); 4) test the skill in a sandbox account or with a revoked/test key first; 5) request documentation of connectors (which third‑party tools will be invoked) and an explicit list of data sent to external services. If the author can provide clear connector docs showing SKILLBOSS is an SEO aggregator and the key is limited to read-only public-data access, this reduces concern and could move the rating toward benign.

SEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills

<details> <summary>Browse all 20 skills</summary>

Research · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis

Build · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator

Optimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher

Monitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager

Cross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management

</details>

This skill provides comprehensive analysis of competitor SEO and GEO strategies, revealing what's working in your market and identifying opportunities to outperform the competition.

When to Use This Skill

• Entering a new market or niche
• Planning content strategy based on competitor success
• Understanding why competitors rank higher
• Finding backlink and partnership opportunities
• Identifying content gaps competitors are missing
• Analyzing competitor AI citation strategies
• Benchmarking your SEO performance

What This Skill Does

1. Keyword Analysis: Identifies keywords competitors rank for
2. Content Audit: Analyzes competitor content strategies and formats
3. Backlink Profiling: Reviews competitor link-building approaches
4. Technical Assessment: Evaluates competitor site health
5. GEO Analysis: Identifies how competitors appear in AI responses
6. Gap Identification: Finds opportunities competitors miss
7. Strategy Extraction: Reveals actionable insights from competitor success

How to Use

Basic Competitor Analysis

Analyze SEO strategy for [competitor URL]

Compare my site [URL] against [competitor 1], [competitor 2], [competitor 3]

Specific Analysis

What content is driving the most traffic for [competitor]?

Analyze why [competitor] ranks #1 for [keyword]

GEO-Focused Analysis

How is [competitor] getting cited in AI responses? What can I learn?

Data Sources

See CONNECTORS.md for tool category placeholders.

With ~~SEO tool + ~~analytics + ~~AI monitor connected: Automatically pull competitor keyword rankings, backlink profiles, top performing content, domain authority metrics from ~~SEO tool. Compare against your site's metrics from ~~analytics and ~~search console. Check AI citation patterns for both your site and competitors using ~~AI monitor.

With manual data only: Ask the user to provide:

1. Competitor URLs to analyze (2-5 recommended)
2. Your own site URL and current metrics (traffic, rankings if known)
3. Industry or niche context
4. Specific aspects to focus on (keywords, content, backlinks, etc.)
5. Any known competitor strengths or weaknesses

Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.

Instructions

When a user requests competitor analysis:

1. Identify Competitors

   If not specified, help identify competitors:

   ### Competitor Identification Framework
   
   **Direct Competitors** (same product/service)
   - Search "[your main keyword]" and note top 5 organic results
   - Check who's advertising for your keywords
   - Ask: Who do customers compare you to?
   
   **Indirect Competitors** (different solution, same problem)
   - Search problem-focused keywords
   - Look at alternative solutions
   
   **Content Competitors** (compete for same keywords)
   - May not sell same product
   - Rank for your target keywords
   - Include media sites, blogs, aggregators
   

2. Gather Competitor Data

   Collect for each competitor: URL, domain age, estimated traffic, domain authority, business model, target audience, and key offerings.

3. Analyze Keyword Rankings

   Document total keywords ranking, top 10/top 3 counts, top performing keywords (with position, volume, traffic, page URL), keyword distribution by intent, and keyword gaps.

4. Audit Content Strategy

   Analyze content volume by type, top performing content, content patterns (word count, frequency, formats), content themes, and success factors.

5. Analyze Backlink Profile

   Review total backlinks, referring domains, link quality distribution, top linking domains, link acquisition patterns, and linkable assets.

6. Technical SEO Assessment

   Evaluate Core Web Vitals, mobile-friendliness, site architecture, internal linking quality, URL structure, and technical strengths/weaknesses.

7. GEO/AI Citation Analysis

   Test competitor content in AI systems: document which queries cite them, GEO strategies observed (definitions, statistics, Q&A, authority signals), and GEO opportunities they are missing.

8. Synthesize Competitive Intelligence

   Produce a final report with: Executive Summary, Competitive Landscape comparison table, CITE domain authority comparison, Strengths to Learn From, Weaknesses to Exploit, Keyword Opportunities, Content Strategy Recommendations, and Action Plan (Immediate / Short-term / Long-term).

   Reference: See references/analysis-templates.md for detailed templates for each step.

Validation Checkpoints

Input Validation

• Competitor URLs verified as relevant to your niche
• Analysis scope defined (comprehensive or specific focus area)
• Your own site metrics available for comparison
• Minimum 2-3 competitors identified for meaningful patterns

Output Validation

• Every recommendation cites specific data points (not generic advice)
• Competitor strengths backed by measurable evidence (metrics, rankings)
• Opportunities based on identifiable gaps, not assumptions
• Action plan items are specific and actionable (not vague strategies)
• Source of each data point clearly stated (~~SEO tool data, ~~analytics data, ~~AI monitor data, user-provided, or estimated)

Example

Reference: See references/example-report.md for a complete example analyzing HubSpot's marketing keyword dominance.

Advanced Analysis Types

Content Gap Analysis

Show me content [competitor] has that I don't, sorted by traffic potential

Link Intersection

Find sites linking to [competitor 1] AND [competitor 2] but not me

SERP Feature Analysis

What SERP features do competitors win? (Featured snippets, PAA, etc.)

Historical Tracking

How has [competitor]'s SEO strategy evolved over the past year?

Tips for Success

1. Analyze 3-5 competitors for comprehensive view
2. Include indirect competitors - they often have innovative approaches
3. Look beyond rankings - analyze content quality, user experience
4. Study their failures - avoid their mistakes
5. Monitor regularly - competitor strategies evolve
6. Focus on actionable insights - what can you actually implement?

Reference Materials

• Analysis Templates — Detailed templates for each analysis step (profile, keywords, content, backlinks, technical, GEO, synthesis)
• Battlecard Template — Quick-reference competitive battlecard for sales and marketing teams
• Positioning Frameworks — Positioning maps, messaging matrices, narrative analysis, and differentiation frameworks
• Example Report — Complete example analyzing HubSpot's marketing keyword dominance

Related Skills

• domain-authority-auditor — Compare CITE domain authority scores across competitors for domain-level benchmarking
• keyword-research — Research keywords competitors rank for
• content-gap-analysis — Find content opportunities
• backlink-analyzer — Deep-dive into backlinks
• serp-analysis — Understand search result composition
• memory-management — Store competitor data in project memory
• entity-optimizer — Compare entity presence against competitors