Storefront Conversion Rate Optimization (CRO)
Analyze your Mobazha store's setup and provide actionable recommendations to turn more visitors into buyers.
When to Use
- "My store has traffic but few sales"
- "How can I improve my store's conversion?"
- "Why aren't people buying?"
- After initial setup, to audit your storefront
- Before a product launch or marketing push
How It Works
The agent reads your store data via MCP tools, analyzes it against proven e-commerce CRO principles, and provides prioritized recommendations you can implement immediately.
Assessment Framework
Step 1: Gather Store Data
The agent calls these MCP tools to audit your store:
| Tool | What It Reveals |
|---|
profile_get | Store name, about, avatar, header image |
listings_list_mine | Product catalog: titles, prices, images, descriptions |
settings_get_storefront | Store configuration and enabled features |
orders_get_sales | Sales history and patterns |
exchange_rates_get | Pricing context |
Step 2: Analyze Across CRO Dimensions
1. First Impression (Highest Impact)
Check:
- Can a visitor understand what you sell within 5 seconds?
- Is the store name clear and memorable?
- Does the
shortDescription communicate value?
- Is the header image professional and relevant?
- Does the avatar build trust (logo or personal photo)?
Common issues:
- Generic or empty store descriptions
- Missing or low-quality header/avatar images
- Store name that doesn't communicate what you sell
2. Product Catalog Quality
Check:
- Do listings have clear, descriptive titles?
- Are product images high-quality and showing the product well?
- Do descriptions focus on benefits, not just features?
- Is pricing clear and competitive?
- Are variants (size, color) properly configured?
- Are tags filled in for search discoverability?
Common issues:
- Single product image (multiple angles convert better)
- Missing
shortDescription (hurts search card appearance)
- No tags (invisible in marketplace search)
- Copy-pasted or minimal descriptions
3. Trust Signals
Check:
- Does the About section tell a credible story?
- Are there ratings/reviews from past buyers?
- Is contact information provided?
- Are policies (shipping, returns) clearly stated?
- Is escrow protection mentioned to reassure first-time buyers?
Common issues:
- Empty About section
- No mention of escrow/buyer protection
- No shipping information
4. Pricing and Perceived Value
Check:
- Are prices appropriate for the target market?
- Is the value clear relative to price?
- Are crypto and fiat options both enabled?
- Are there any promotions or bundles?
5. Product Organization
Check:
- Are products organized into logical collections?
- Is the catalog easy to browse?
- Are featured/best products prominently placed?
- Is there a good mix of price points?
6. Mobile Experience
Check:
- Are images properly sized for mobile?
- Are descriptions readable on small screens?
- Is the purchase flow smooth on mobile / Mini App?
Output Format
Quick Wins (Do Today)
Low-effort changes with immediate impact. Examples:
- Add missing product images
- Write
shortDescription for products missing it
- Add tags to all listings
- Upload a professional header image
High-Impact Changes (This Week)
Bigger changes that significantly improve conversions:
- Rewrite store About section (use
store-copywriting skill)
- Improve product descriptions (use
product-description skill)
- Add more product images from different angles
- Set up collections to organize your catalog
Strategic Improvements (This Month)
Longer-term optimizations:
- Build review history through excellent service
- Add complementary products for cross-selling
- Create seasonal or themed collections
- Consider digital goods to diversify
Specific Rewrites
For key elements, provide 2-3 alternatives with rationale:
- Store headline /
shortDescription
- Top product descriptions
- About section
Scoring Rubric
Rate each dimension 1-5:
| Dimension | 1 (Poor) | 3 (Average) | 5 (Excellent) |
|---|
| First Impression | No images, generic name | Basic images, clear name | Professional branding, compelling tagline |
| Catalog Quality | Single image, no descriptions | Multiple images, basic copy | Rich media, benefit-focused copy, tags |
| Trust | Empty profile, no history | Some info, few reviews | Complete profile, reviews, policies |
| Pricing | Unclear, no fiat option | Clear pricing, single currency | Competitive, multi-currency, value articulated |
| Organization | Flat list, no collections | Some grouping | Collections, featured products, logical flow |
Integration with Other Skills
| After CRO Audit | Use This Skill |
|---|
| Product descriptions need work | product-description |
| Store About needs rewriting | store-copywriting |
| Need product images | product-image-prompt |
| Want to import more products | product-import |
| Need to update via MCP | store-management |
Example Prompts
"Audit my store and tell me how to get more sales."
"I have 20 products but zero sales this month. What's wrong?"
"Review my top 5 listings and suggest improvements."
"Score my store's conversion readiness and give me a priority list."
