Lead Gen Pipeline

Full automated lead generation pipeline for web design agencies. Finds local businesses without websites or with broken sites, builds demo HTML sites for the...

Full pipeline: find → qualify → build → pitch. Tracks everything in leads.md.

Commands

What you say	What runs
run pipeline [trade] in [city, state]	Full auto: find, qualify, build, deploy, email
find leads [trade] in [city, state]	Steps 1–2 only: search + qualify
build sites	Step 3–4: build + deploy pending leads
send pitches	Step 5: email all deployed-but-not-pitched leads
show leads	Print leads.md summary

Step 1: Find Leads

Use web_search with queries like:

• "[trade] in [city] [state]"
• "best [trade] near [city]" site:yelp.com OR site:thumbtack.com
• "[trade] [city] [state] contact"

Collect: business name, phone, address, website (if any), source URL.

Aim for 20–40 raw results before filtering.

Step 2: Qualify Leads

For each business, check their website:

• No website → top priority lead ✅
• Website loads but looks bad (mobile broken, no SSL, >5 years old aesthetic) → good lead ✅
• Good modern website → skip ❌

Use web_fetch to check each URL. Look for: missing viewport meta, table layouts, broken images, no HTTPS.

Save qualified leads to leads.md using the schema in references/leads-schema.md.

Max 10–15 qualified leads per run to stay within email limits.

Step 3: Build Demo Sites

For each qualified lead, generate a clean demo HTML site:

Structure:

• Hero: business name + tagline ("Serving [City] Since [Year]")
• Services: 3–5 services based on their trade
• Contact: phone number + service area
• Mobile responsive, pure HTML/CSS, no dependencies

Use their actual business name, phone, trade, and city. Save to demo-sites/[business-slug]/index.html.

See references/demo-site-template.md for the HTML template.

Step 4: Deploy Demo Sites

Deploy each demo site to the VPS. Use the site-cloner skill's VPS deploy pattern.

Port allocation: Start at 8090+ for lead gen demo sites (avoid conflicts with client sites).

Update leads.md with the live demo URL after deploy.

Step 5: Send Pitch Emails

For each lead with status deployed and no pitched_at date:

Use the gog (Gmail) skill to send pitch emails.

Email template: See references/pitch-template.md

Rules:

• Max 20 emails/day
• Personalize: use their business name, city, trade
• Include their live demo URL
• Subject: [Business Name] — Your New Website is Ready

Update leads.md status to pitched + add pitched_at date after sending.

leads.md Schema

See references/leads-schema.md for the full schema.

Quick format:

| Business | Phone | City | Trade | Website | Demo URL | Status | Pitched |

Status values: qualified → built → deployed → pitched → replied → closed