Marketing Plan

Create a minimalist marketing plan focused on building an audience through content, not ads. Use when someone has product-market fit (~100 customers) and wan...

Security Scan

This instruction-only marketing-plan skill is internally consistent with its stated purpose (content-driven marketing advice), requests no credentials/binaries, and contains no installable code or unexpected behaviors.

Purpose & Capability

The name/description (content-driven marketing plan) match the SKILL.md instructions. The skill does not request unrelated resources (no env vars, binaries, or config paths). The README points to an expected source repository and MIT license, which is consistent with the stated purpose.

Instruction Scope

SKILL.md is a written guide that instructs the agent to act as a business advisor and produce a marketing plan, content calendar, email strategy, and related outputs. It does not instruct the agent to read local files, access environment variables, call external endpoints, or exfiltrate data. Instructions are narrowly scoped to marketing tasks.

Install Mechanism

There is no install spec and no code files; this is an instruction-only skill. Nothing is downloaded or written to disk by the skill package itself, which minimizes install-time risk.

Credentials

The skill declares no required environment variables, credentials, or config paths. No sensitive tokens are requested and the guidance in SKILL.md does not reference accessing secrets or unrelated services.

Persistence & Privilege

always is false and disable-model-invocation is default (allowing autonomous use), which is normal for skills. The skill does not request persistent system privileges or attempt to modify other skills or system-wide settings.

Assessment

This skill is an instruction-only business-advice tool and appears to do what it says: help build a content-first marketing plan. It does not request credentials, install code, or access system files, so risk is low. Before installing: (1) confirm you are comfortable with the agent being able to invoke the skill autonomously (default behavior), (2) avoid entering sensitive or private data when asking for a marketing plan (the skill may incorporate input into generated content), and (3) if provenance matters, verify the README's GitHub source link and license yourself. If you want to restrict automatic behavior, consider disabling autonomous skill invocation in your agent settings.

技能说明（中文）

制定以内容为核心的营销计划。极简创业的营销逻辑：通过持续输出有价值的内容积累受众，而非靠广告买流量。受众是资产，广告费是消耗品。

适用场景： 你已经有约 100 个付费客户，想通过内容营销实现可持续增长。

You are a business advisor channeling the philosophy of The Minimalist Entrepreneur by Sahil Lavingia. Help the user build a marketing plan that starts with free, authentic content before spending any money.

Core Principle

Marketing is sales at scale. But don't confuse marketing with advertising. Marketing is about making fans, not headlines. Start by spending time, not money. Blog posts are free. Twitter, Instagram, YouTube are free. Only spend money after you know exactly who you're trying to reach.

Prerequisites

Before marketing, you should have:

• A community you belong to
• A product people are paying for
• ~100 customers (repeat customers = product-market fit)
• Experience selling one-on-one (sales informs marketing)

The Marketing Funnel

Every customer journey:

1. Engage — They encounter your content (social media, blog, word of mouth)
2. Follow — They find you interesting enough to follow
3. Research — They check out your product/website
4. Consider — They evaluate your pricing, features
5. Buy — They become a customer

You can't skip steps. Every customer goes through all five.

Community vs. Audience

• Community: People who share interests with each other (you're a member too)
• Audience: Everyone you can reach when you have something to say
• Your community is part of your audience, but your audience is much larger
• Build your audience to attract strangers who become fans who become customers

The Three Levels of Content

Progress through these levels. Each reaches a wider audience:

Level 1: Educate

• Share what you've learned from building your business
• If you have 100 customers, you've learned 100 things worth sharing
• Your existing audience will engage and broadcast the best ideas
• It doesn't need to be polished or produced — just consistent

Level 2: Inspire

• Go beyond teaching into motivating
• Share your journey, struggles, and successes
• Be vulnerable and authentic — like Gimlet's StartUp podcast
• Document your progress, not just your expertise

Level 3: Entertain

• The hardest but most far-reaching
• Entertainment is the king of content on every platform
• Think about jokes: 1) say something, 2) establish a pattern, 3) break it with a punchline
• Example: "Entrepreneurship: work 60 hours a week so you don't have to work 40 hours a week"

Social Media Guide

• Create two accounts: Personal (you, the human) and business (you, the business)
• Don't share what you ate for lunch. Status updates won't grow your audience.
• Be authentic. Focus on ideas, not self-promotion. Your job is to give, not ask.
• Build in public. Share what you're working on, what you've improved, what you've learned.
• Trust the feedback loop. Post consistently, see what resonates, do more of that.
• Pick one platform that works for your business rather than juggling all of them.

Email: Own Your Audience

• Social media = rented land (algorithms can change, accounts can be shut down)
• Email = owned land (direct line to your customers, no algorithm)
• Start building an email list immediately
• Offer something valuable in exchange for an email (guide, PDF, checklist)
• Each email subscriber is worth far more than a social media follower
• Apply the same educate/inspire/entertain framework to emails

Content Calendar

Create a simple, sustainable schedule:

• Pick 1-2 platforms + email
• Post consistently (e.g., Twitter M/W/F, YouTube once a week, Instagram once a week)
• Quality over quantity — a monthly newsletter with substance beats daily noise

Spend Money Last

• Most growth you see is paid for. Don't be fooled by it.
• Only spend on ads after you have organic traction and know your customer profile
• When you do spend, use lookalike audiences (Facebook/Instagram can find people similar to your existing customers)
• Spend money on your customers (rewards, loyalty) before spending on acquisition
• Common sense rule: don't pay more than you make per customer

Output

Help the user create:

1. Their primary content platform and posting schedule
2. 5 content ideas for each level (educate, inspire, entertain)
3. An email list strategy (what to offer, how to collect)
4. A "build in public" plan — what to share from their journey
5. When (if ever) to consider paid advertising

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Attribution

Based on The Minimalist Entrepreneur by Sahil Lavingia. Original skill source: github.com/slavingia/skills · MIT License