Lead Generation Pipeline

Autonomous 6-agent pipeline that researches industries, finds businesses, and generates personalized outreach — one API call.

Security Scan

The skill mostly describes an external paid API for lead-generation (which is coherent), but important implementation and credential details (how payment/auth is provided, who runs the gateway, privacy/terms) are missing or inconsistent — this warrants caution before installing.

Purpose & Capability

The SKILL.md is an API-style spec for an external lead-generation service — that aligns with the name/description. However the skill advertises an 'autonomous 6-agent pipeline' but provides no code (it relies on an external gateway), and it requires payment for endpoints even though the registry metadata declares no required credentials or primary credential. That mismatch between 'requires payment' and 'no declared auth' is an incoherence.

Instruction Scope

The instructions only describe calling external endpoints; they do not instruct reading local files or environment variables. However the pipeline expects and returns potentially sensitive personal contact data (emails, phones) and research summaries — so using it will transmit business/people data to the external gateway. The SKILL.md does not specify what input is sent, nor any redaction/privacy behavior.

Install Mechanism

Instruction-only skill with no install spec and no bundled code. This minimizes local install risk because nothing is written or executed locally by the skill itself.

Credentials

No environment variables or credentials are declared, yet the documentation states that all endpoints 'require x402 payment (USDC on Base L2)'. There is no explanation of how payment/auth is provided (wallet signing, API key, OAuth, on-chain callback), which is a material omission. The skill also will cause external transmission of lead/contact data — the privacy implications are not documented.

Persistence & Privilege

always is false and the skill does not request persistent privileges. It does allow autonomous invocation (platform default), which increases blast radius if the external service is untrusted, but that's expected for skills and not a standalone disqualifier.

What to consider before installing

This skill points your agent at an external paid API that returns personal contact data. Before installing, get answers to: (1) Who operates https://gateway.mcfagentic.com? Is there a verifiable homepage, company, or privacy policy? (2) Exactly how is the x402 payment supplied and authorized — does the gateway require you to expose wallet private keys or sign requests client-side? (3) What are the terms of use and data retention/privacy policies — will lead/contact data be stored, shared, or resold? (4) Can you test with non-sensitive inputs and a single free call to confirm behavior? If you cannot verify the operator, payment/auth mechanism, and privacy terms, avoid enabling autonomous invocation and do not provide any PII or private customer data to the skill. Consider invoking the API yourself from a controlled environment (so you control payment and logging) rather than giving the skill direct access.

This is not just an API — it is a full autonomous research and outreach pipeline powered by 6 coordinated AI agents. Send an industry and location, and the pipeline discovers real businesses, researches them deeply, identifies pain points, matches solution packages, and writes personalized cold emails ready to send. One call replaces hours of manual prospecting.

Authentication

All endpoints require x402 payment (USDC on Base L2). Send a request without payment to receive pricing info in the 402 response.

Endpoints

Generate Leads

• Method: POST
• Path: /api/pipeline/generate-leads
• Price: $1.00 per call
• Description: Full pipeline run. Provide an industry and location, receive a list of researched leads with pain-point analysis, matched solutions, and ready-to-send outreach emails.

Request:

{
  "industry": "HVAC contractors",
  "location": "Dallas, TX",
  "count": 10,
  "solution_focus": "ai-automation"
}

Response:

{
  "leads": [
    {
      "business_name": "Comfort Zone HVAC",
      "contact_name": "Mike Torres",
      "email": "[e-mail]",
      "phone": "214-555-0142",
      "website": "comfortzonehvac.com",
      "pain_points": ["manual scheduling", "missed follow-ups", "no online booking"],
      "matched_solution": "ai-scheduling-bundle",
      "outreach_email": {
        "subject": "Quick question about your scheduling, Mike",
        "body": "..."
      },
      "research_summary": "15-person operation, 4.2 Google rating, heavy residential focus..."
    }
  ],
  "pipeline_metadata": {
    "agents_used": 6,
    "businesses_scanned": 47,
    "leads_qualified": 10,
    "processing_time_seconds": 38
  }
}

Research Business

• Method: POST
• Path: /api/pipeline/research-business
• Price: $0.50 per call
• Description: Deep AI research on a single business. Returns company profile, tech stack signals, pain points, competitive landscape, and decision-maker contacts.

Request:

{
  "business_name": "Comfort Zone HVAC",
  "location": "Dallas, TX",
  "website": "comfortzonehvac.com"
}

Response:

{
  "profile": {
    "name": "Comfort Zone HVAC",
    "industry": "HVAC",
    "estimated_revenue": "$2M-5M",
    "employee_count": "10-20",
    "years_in_business": 12,
    "google_rating": 4.2,
    "review_count": 187
  },
  "tech_signals": ["no online booking", "basic WordPress site", "no CRM detected"],
  "pain_points": ["manual scheduling", "missed follow-ups", "no review automation"],
  "competitors": ["ABC Cooling", "North Texas Air"],
  "contacts": [
    {"name": "Mike Torres", "role": "Owner", "email": "[e-mail]"}
  ]
}

Write Outreach

• Method: POST
• Path: /api/pipeline/write-outreach
• Price: $0.25 per call
• Description: Generate a personalized cold email for a specific business based on research data. Returns subject line, body, and follow-up sequence.

Request:

{
  "business_name": "Comfort Zone HVAC",
  "contact_name": "Mike Torres",
  "pain_points": ["manual scheduling", "missed follow-ups"],
  "solution": "ai-scheduling-bundle",
  "tone": "casual-professional"
}

Response:

{
  "email": {
    "subject": "Quick question about your scheduling, Mike",
    "body": "Hi Mike,\n\nI noticed Comfort Zone HVAC is crushing it on Google reviews (4.2 stars, nice). But I also noticed you don't have online booking — which usually means your front desk is fielding a ton of calls...",
    "follow_up_1": { "delay_days": 3, "subject": "...", "body": "..." },
    "follow_up_2": { "delay_days": 7, "subject": "...", "body": "..." }
  },
  "personalization_score": 0.92
}

Browse Solutions

• Method: GET
• Path: /api/pipeline/solutions
• Price: Free
• Description: Browse available solution packages that can be matched to leads. Use this to understand what offerings the pipeline can recommend.

Request:

GET /api/pipeline/solutions

Response:

{
  "solutions": [
    {
      "id": "ai-scheduling-bundle",
      "name": "AI Scheduling & Booking",
      "monthly_price": "$497",
      "description": "Automated appointment scheduling with AI phone answering",
      "best_for": ["HVAC", "plumbing", "dental", "med-spa"]
    },
    {
      "id": "review-reputation",
      "name": "Review & Reputation Engine",
      "monthly_price": "$297",
      "description": "Automated review requests, response generation, reputation monitoring"
    }
  ]
}

Use Cases

• An AI sales agent needs to build a prospect list for a specific vertical and geography
• An autonomous outreach system needs personalized emails that reference real business data
• A consulting agent needs to research a potential client before a call
• A marketing agent wants to identify pain points across an entire industry segment
• An agent orchestrator needs to feed qualified leads into a CRM or email sequence

Pricing

Endpoint	Price	Description
/api/pipeline/generate-leads	$1.00	Full pipeline: research + qualify + outreach
/api/pipeline/research-business	$0.50	Deep AI research on one business
/api/pipeline/write-outreach	$0.25	Personalized cold email generation
/api/pipeline/solutions	Free	Browse available solution packages