Ads Optimizer

AI-powered ad campaign management with performance audits, optimization analysis, A/B testing, and anomaly detection.

Security Scan

The skill claims full ad-account management across platforms but provides no details about how it authenticates to Google/Meta (no credentials, OAuth flow, or onboarding), and it requires paid calls to an unknown gateway — this mismatch and lack of provenance is concerning.

Purpose & Capability

The skill's name and description promise managing and modifying ad campaigns on platforms like Google Ads and Meta Ads. However, the manifest declares no credentials, no required config paths, and the SKILL.md contains no instructions for obtaining or presenting platform credentials or performing OAuth. A true campaign-management integration would normally require platform tokens/authorization or clear instructions for connecting ad accounts; that is missing here. The presence of a paid gateway (x402) suggests the service may hold connectors, but this is undocumented and the gateway host is unknown.

Instruction Scope

SKILL.md is narrowly scoped to calling the vendor's HTTP endpoints (managed via gateway.mcfagentic.com) and shows example payloads/responses. It does not instruct the agent to read local files or environment variables, which is good, but it also omits any guidance about how to provide ad-platform credentials, what data is logged/stored, or how payment is authorized. The instructions therefore leave critical implementation details unspecified, giving the agent broad discretion to supply whatever credentials or secrets a user might provide.

Install Mechanism

This is an instruction-only skill with no install spec and no code files, so nothing is written to disk and there is no installer risk. That reduces some attack surface.

Credentials

The skill declares no required environment variables or primary credential despite describing actions that normally require high-privilege credentials (ad account tokens, advertiser billing access). The absence of declared credential requirements is disproportionate to the stated capability and unexplained. Additionally, the payment model (x402 / USDC on Base L2) is unusual for API billing and requires the user to interact with an external crypto payment flow — this introduces financial risk if the gateway is untrusted.

Persistence & Privilege

The skill does not request always:true and is user-invocable only. There is no evidence it modifies other skills or system-wide settings. Its persistence/privilege requests are minimal.

What to consider before installing

This skill is suspicious because it promises direct control of Google/Meta ad accounts but provides no documentation about how accounts are connected or authenticated, and it routes paid requests to an unknown gateway that asks for crypto payment. Before installing or using this skill: (1) ask the publisher for a homepage, privacy/security policy, and source or third-party audits; (2) require clear integration docs showing OAuth flows or how account tokens will be supplied and stored; (3) do NOT send real ad-account credentials or PII until you verify the vendor; (4) if you must test, use throwaway/test ad accounts and a small test budget; (5) avoid enabling autonomous invocation or high privileges until you confirm the service's trustworthiness; and (6) prefer vendors with documented connectors and conventional payment/invoicing rather than opaque crypto payment gateways.

Manage and optimize advertising campaigns with AI-driven analysis. Run performance audits, get optimization recommendations, manage A/B tests, and detect spending anomalies before they burn budget. Built for AI agents that manage paid media on behalf of clients.

Authentication

All endpoints require x402 payment (USDC on Base L2). Send a request without payment to receive pricing info in the 402 response.

Endpoints

Manage Campaigns

• Method: POST
• Path: /api/ads/campaigns
• Price: $0.05 per call
• Description: Create or update an ad campaign configuration. Tracks platform, budget, targeting, and creative details.

Request:

{
  "name": "HVAC Dallas - Search",
  "platform": "google-ads",
  "type": "search",
  "daily_budget": 50.00,
  "targeting": {
    "location": "Dallas, TX",
    "radius_miles": 25,
    "keywords": ["hvac repair near me", "ac installation dallas", "heating repair"],
    "negative_keywords": ["diy", "how to"]
  },
  "bid_strategy": "maximize-conversions",
  "landing_page": "https://comfortzonehvac.com/schedule"
}

Response:

{
  "id": "camp_3x8rp4",
  "name": "HVAC Dallas - Search",
  "platform": "google-ads",
  "status": "active",
  "daily_budget": 50.00,
  "created_at": "2026-04-01T15:00:00Z"
}

Run Audit

• Method: POST
• Path: /api/ads/audits
• Price: $0.50 per call
• Description: Run a full AI audit on a campaign. Analyzes spend efficiency, keyword performance, audience targeting, creative fatigue, and competitor positioning.

Request:

{
  "campaign_id": "camp_3x8rp4",
  "date_range": {
    "start": "2026-03-01",
    "end": "2026-03-31"
  },
  "include_competitor_analysis": true
}

Response:

{
  "audit_id": "aud_9m2kf7",
  "campaign_id": "camp_3x8rp4",
  "overall_score": 72,
  "spend_total": 1550.00,
  "conversions": 31,
  "cost_per_conversion": 50.00,
  "findings": [
    {"severity": "high", "area": "keywords", "finding": "3 keywords consuming 40% of budget with zero conversions", "action": "pause-keywords"},
    {"severity": "medium", "area": "bidding", "finding": "CPC 23% above industry average for HVAC", "action": "adjust-bids"},
    {"severity": "low", "area": "creative", "finding": "Ad copy unchanged for 45 days, CTR declining", "action": "refresh-creative"}
  ],
  "estimated_savings_monthly": 320.00
}

Optimization Analysis

• Method: POST
• Path: /api/ads/optimization/analyze
• Price: $0.25 per call
• Description: Get specific optimization recommendations for a campaign. Returns actionable changes with projected impact.

Request:

{
  "campaign_id": "camp_3x8rp4",
  "optimization_goal": "lower-cpa",
  "constraints": {
    "min_daily_budget": 30.00,
    "max_daily_budget": 75.00
  }
}

Response:

{
  "recommendations": [
    {
      "action": "pause-keywords",
      "targets": ["hvac repair near me", "heating system cost"],
      "reason": "High spend, zero conversions in 30 days",
      "projected_savings": "$210/mo"
    },
    {
      "action": "increase-bid",
      "targets": ["ac installation dallas"],
      "reason": "Top performer, currently losing impression share",
      "projected_impact": "+8 conversions/mo"
    },
    {
      "action": "add-negative-keywords",
      "targets": ["free", "cost of", "average price"],
      "reason": "Informational queries burning budget",
      "projected_savings": "$85/mo"
    }
  ],
  "projected_new_cpa": 38.50,
  "projected_improvement": "23%"
}

Manage A/B Tests

• Method: POST
• Path: /api/ads/tests
• Price: $0.10 per call
• Description: Create and track A/B tests on ad creative, landing pages, or bidding strategies.

Request:

{
  "campaign_id": "camp_3x8rp4",
  "test_type": "ad-copy",
  "variant_a": {
    "headline": "Top-Rated HVAC Repair in Dallas",
    "description": "Same-day service. Licensed technicians. Call now."
  },
  "variant_b": {
    "headline": "AC Broken? Dallas Experts On Call",
    "description": "4.8 stars, 500+ reviews. Book online in 30 seconds."
  },
  "traffic_split": 50,
  "duration_days": 14,
  "success_metric": "conversion-rate"
}

Response:

{
  "id": "test_5k7nw2",
  "campaign_id": "camp_3x8rp4",
  "status": "running",
  "start_date": "2026-04-01",
  "end_date": "2026-04-15",
  "traffic_split": "50/50"
}

Detect Anomalies

• Method: GET
• Path: /api/ads/anomalies
• Price: $0.10 per call
• Description: Scan campaigns for spending anomalies, sudden performance drops, or suspicious click patterns.

Request:

GET /api/ads/anomalies?campaign_id=camp_3x8rp4&lookback_days=7

Response:

{
  "anomalies": [
    {
      "type": "spend-spike",
      "severity": "high",
      "detected_at": "2026-03-29T08:00:00Z",
      "details": "Daily spend jumped 340% ($50 to $220) due to broad match keyword expansion",
      "recommended_action": "Review and restrict match types"
    },
    {
      "type": "ctr-drop",
      "severity": "medium",
      "detected_at": "2026-03-30T12:00:00Z",
      "details": "CTR dropped 45% on headline variant A, possible ad fatigue",
      "recommended_action": "Rotate creative"
    }
  ]
}

Use Cases

• A media buying agent audits client campaigns monthly and implements optimizations
• An autonomous budget guardian monitors for anomalies and pauses runaway spend
• A creative agent runs A/B tests on ad copy and reports winning variants
• An analytics agent produces monthly performance reports with actionable insights
• A sales agent includes ad optimization as part of a managed services package

Pricing

Endpoint	Price	Description
/api/ads/campaigns	$0.05	Create/update campaigns
/api/ads/audits	$0.50	Full AI campaign audit
/api/ads/optimization/analyze	$0.25	Optimization recommendations
/api/ads/tests	$0.10	Manage A/B tests
/api/ads/anomalies	$0.10	Anomaly detection scan