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Mcdonalds Corp

v1.0.0

全球最大连锁快餐品牌麦当劳，拥有42000+店铺，核心为房地产驱动特许经营和本地化菜单策略。

⭐ 0· 72·0 current·0 all-time
by@hanxueyuan

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Previewing Install & Setup.
Prompt PreviewInstall & Setup
Install the skill "Mcdonalds Corp" (hanxueyuan/mcdonalds-corp) from ClawHub.
Skill page: https://clawhub.ai/hanxueyuan/mcdonalds-corp
Keep the work scoped to this skill only.
After install, inspect the skill metadata and help me finish setup.
Use only the metadata you can verify from ClawHub; do not invent missing requirements.
Ask before making any broader environment changes.

Command Line

CLI Commands

Use the direct CLI path if you want to install manually and keep every step visible.

OpenClaw CLI

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openclaw skills install mcdonalds-corp

ClawHub CLI

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npx clawhub@latest install mcdonalds-corp
Security Scan
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Benign
high confidence
✓
Purpose & Capability
Name and description describe a corporate overview and analysis of McDonald's; the skill is instruction-only and contains only static informational content. There are no requested binaries, env vars, or config paths that would be unrelated to this purpose.
✓
Instruction Scope
SKILL.md contains static guidance, timelines, analysis topics, and 'read_when' triggers. It does not instruct the agent to run commands, read files, access environment variables, or send data to external endpoints.
✓
Install Mechanism
There is no install spec and no code files. This low-risk, instruction-only form means nothing is written to disk or fetched at install time.
✓
Credentials
The skill declares no required environment variables, credentials, or config paths — consistent with being a static informational skill.
✓
Persistence & Privilege
always:false (default) and user-invocable:true. The skill does not request persistent privileges or attempt to modify other skills or system settings. Autonomous invocation is allowed by platform default but the skill's content is passive.
Assessment
This skill is a static informational briefing about McDonald's and appears safe: it asks for no secrets and installs nothing. Before enabling, note that the source/homepage are missing (provenance unknown) so verify facts if you need authoritative data. As with any skill, review the SKILL.md yourself and only enable it for agents you trust; if you require up-to-date or authoritative financial/legal information, consult primary sources (company filings, official site).

Like a lobster shell, security has layers — review code before you run it.

latestvk97a69951f54fxhv758tyj2rkh85cfeh
72downloads
0stars
1versions
Updated 4d ago
v1.0.0
MIT-0
@hanxueyuan
latest
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Mcdonalds Corp

概览

全球最大的连锁快餐品牌——麦当劳，在 100+ 国家拥有超过 40,000 家门店，以特许经营模式和本地化菜单策略成为全球化的经典案例。

历史时间线

  • 1940: Richard 和 Maurice McDonald 在加州圣贝纳迪诺开设第一家餐厅
  • 1954: Ray Kroc 发现这家餐厅并决定特许经营
  • 1955: 第一家特许经营餐厅在伊利诺伊州德斯普兰斯开业
  • 1961: Kroc 以 270 万美元从 McDonald 兄弟手中买下公司
  • 1965: 纽交所 IPO
  • 1967: 首家海外门店在加拿大和哥斯达黎加开业
  • 1974: 开心乐园餐（Happy Meal）在危地马拉首创
  • 2010s: 体验未来（Experience of the Future）——数字化改造门店
  • 2024: 全球超过 42,000 家门店，95% 以上为特许经营

商业模式

房地产驱动的特许经营——麦当劳拥有或长期租赁大部分门店物业，然后租给加盟商。这使公司本质上是一家房地产公司，同时收取品牌使用费。收入来源：特许经营租金（约 60%）、品牌加盟费（约 20%）、公司直营店（约 5%）。数字化订单占比超过 40%。

护城河分析

房地产资产组合——全球最大的快餐地产持有者，位置优势不可复制；特许经营体系——经过 70 年优化的运营标准和培训体系（汉堡大学）；品牌全球认知度——金色拱门（Golden Arches）可能是全球最被识别的标志；规模采购——全球最大牛肉和马铃薯采购商之一。

关键数据

全球超过 42,000 家门店（95%+ 特许经营）；2023 年营收约 255 亿美元；每天服务约 7000 万顾客；品牌价值约 2000 亿美元；美国最大私营雇主之一（150 万+ 员工）。

有趣事实

  • 麦当劳本质上是一家房地产公司——前 CFO Harry Sonneborn 对 Ray Kroc 说：我们不是做汉堡生意的，我们是做房地产生意的。麦当劳持有或租赁的地产价值超过 500 亿美元。
  • 麦当劳在全球销售的薯条总量——如果连成一条线，可以绕地球超过 200 圈。

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