Sif Keyword Traffic

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Security Scan

The skill's code and docs call an external LinkFox API that requires an API key (LINKFOXAGENT_API_KEY), but the registry metadata declares no required environment variables — this mismatch and the external network calls are worth caution.

Purpose & Capability

The skill's name, description, SKILL.md, reference doc and Python script consistently implement Amazon keyword-traffic analysis via the LinkFox tool-gateway API — the requested capability (calling an external traffic-summary API) is coherent with the stated purpose.

Instruction Scope

Runtime instructions and the bundled script only build and POST a JSON request to the documented LinkFox endpoint and print the response; they do not read arbitrary local files or access unrelated system state. All parameters are limited to intended query fields (keyword, country, filters, pagination).

Install Mechanism

No install spec or remote downloads are used; the skill is instruction-only with a small helper script. Nothing is written to disk by an installer step beyond the provided script.

Credentials

The Python script and references/api.md require an API key from the environment variable LINKFOXAGENT_API_KEY and instruct the user how to set it, but the skill registry metadata lists no required environment variables or primary credential. This omission is an inconsistency: the key is proportionate to the skill's purpose, but it is not declared in the manifest and therefore could be overlooked by users or automated permission reviews.

Persistence & Privilege

The skill does not request elevated or persistent platform privileges. always:false and normal model invocation are used. The skill does not attempt to modify other skills or system configuration.

What to consider before installing

This skill appears to implement Amazon keyword-traffic analysis and will call an external API at tool-gateway.linkfox.com. Before installing: (1) verify you trust the LinkFox domains and the provider; (2) expect to supply an API key via LINKFOXAGENT_API_KEY — the manifest incorrectly omits this requirement, so do not assume no credentials are needed; (3) ensure the API key you provide has limited scope and is stored securely; (4) review network traffic policies if you have restrictions on external calls; and (5) if you need higher assurance, ask the publisher to update the registry metadata to declare LINKFOXAGENT_API_KEY and provide a clear privacy/security statement.

SIF Keyword Traffic Source Summary

This skill guides you on how to query and analyze keyword traffic source data for Amazon products, helping sellers understand the traffic structure behind keywords — including organic search, Sponsored Products (SP) ads, brand ads, video ads, and various Amazon recommendation placements.

Core Concepts

The SIF Keyword Summary tool provides a comprehensive breakdown of how an Amazon product's keyword traffic is distributed across multiple channels. It answers the fundamental question: Where does the traffic come from for a given keyword?

Traffic channels analyzed:

• Natural Search — organic search result positions
• SP Ads (Sponsored Products) — paid product ad placements
• Brand Ads — top and bottom brand ad placements on the search results page
• Video Ads — video ad placements
• Amazon's Choice (AC) — Amazon's Choice badge recommendations
• Editorial Recommendations (ER) — editorial/curated recommendation placements
• Top Rated (TR) — high-rating recommendation placements
• Top Rated Frequently Bought (TRFOB) — high-rating, frequently bought recommendation placements

Exposure scores and ratios: Each channel has an exposure score (absolute value reflecting impression volume) and an exposure ratio (percentage of total exposure). Higher scores mean more impressions in that channel; ratios show the relative weight of each channel in the product's overall traffic mix.

Parameter Guide

Required Parameter

Parameter	Type	Description
searchKeyword	string	The search keyword to analyze. Translate to the target marketplace's language when applicable. Max 1000 characters.

Optional Parameters

Parameter	Type	Default	Description
country	string	US	Marketplace code. See Supported Marketplaces below.
condition	string	(none)	Filter by a specific traffic source. Only one value per request. See Condition Filters below.
pageNum	integer	1	Page number for pagination.
pageSize	integer	100	Results per page. Min 10, max 100.
desc	boolean	true	Sort in descending order.

Supported Marketplaces

US (United States), CA (Canada), MX (Mexico), UK (United Kingdom), DE (Germany), FR (France), IT (Italy), ES (Spain), JP (Japan), IN (India), AU (Australia), BR (Brazil), NL (Netherlands), SE (Sweden), PL (Poland), TR (Turkey), AE (United Arab Emirates), SA (Saudi Arabia), SG (Singapore)

Default marketplace is US. Use US when the user does not specify a marketplace.

Condition Filters

Each request can include at most one condition filter:

Value	Meaning
nfPosition	Natural search traffic keywords
isSpAd	SP ad keywords
isTopAd	Top brand ad keywords
isBottomAd	Bottom brand ad keywords
isVedioAd	Video ad keywords
isAC	Amazon's Choice keywords
isER	Editorial Recommendations keywords
isTR	Top Rated keywords
isTRFOB	Top Rated Frequently Bought keywords
isBrandAd	Brand ad keywords (top + bottom combined)
isPPCAd	PPC ad keywords (all paid ad types)
isSearchRecommend	Search recommendation keywords

API Usage

This tool calls the LinkFox tool gateway API. See references/api.md for calling conventions, request parameters, and response structure. You can also execute scripts/sif_keyword_traffic.py directly to run queries.

Usage Examples

1. Basic keyword traffic overview Query the traffic source breakdown for a keyword in the US marketplace:

searchKeyword: "wireless charger", country: "US"

2. Filter for organic search traffic only See only ASINs that appear in natural search results for a keyword:

searchKeyword: "wireless charger", country: "US", condition: "nfPosition"

3. Analyze SP ad competition Find which ASINs are running SP ads for a keyword:

searchKeyword: "wireless charger", country: "US", condition: "isSpAd"

4. Check Amazon's Choice badge holders Identify ASINs that hold the Amazon's Choice badge for a keyword:

searchKeyword: "wireless charger", country: "US", condition: "isAC"

5. Keyword analysis for a non-US marketplace Analyze traffic sources in the Japan marketplace (use the local language keyword):

searchKeyword: "ワイヤレス充電器", country: "JP"

6. Paginated results Retrieve the second page of results with 50 items per page:

searchKeyword: "phone case", country: "US", pageNum: 2, pageSize: 50

Display Rules

1. Present data clearly: Show query results in well-structured tables. Group data by traffic channel exposure ratios for easy comparison.
2. Highlight key ratios: When displaying results, emphasize the natural search exposure ratio vs. paid ad exposure ratio to help users quickly assess the organic-to-paid balance.
3. Translate field names: Present field names in user-friendly language rather than raw API field names (e.g., "Natural Search Exposure Ratio" instead of "naturalSearchExposureRatio").
4. Volume notice: When results are large (high total count), show core data and remind users they can paginate to see more results.
5. Error handling: When a query fails, explain the reason based on the msg field and suggest adjusting query parameters (e.g., checking keyword spelling or marketplace code).
6. Percentage formatting: Display exposure ratios as percentages (e.g., 0.45 as "45%") for readability.
7. Traffic source summary: When presenting a single ASIN's data, provide a brief traffic composition summary (e.g., "This product gets 60% of its exposure from organic search, 25% from SP ads, and 15% from brand ads").

Important Limitations

• Single condition filter: Only one condition value can be used per request. To compare multiple traffic sources, make separate requests.
• Keyword language: The searchKeyword should be in the language of the target marketplace for best results.
• Result cap: Each page returns at most 100 records.
• Parent ASIN awareness: The response includes isParentAsin to indicate whether the searched keyword resolves to a parent ASIN, and variantsNum / noKeywordVariantsNum for variant counts.

User Expression & Scenario Quick Reference

Applicable — Traffic source and competition structure analysis for Amazon keywords:

User Says	Scenario
"Where does the traffic come from for this keyword"	Traffic source breakdown
"How much organic vs paid traffic"	Organic/paid ratio analysis
"Who's running SP ads for this keyword"	SP ad competition analysis
"Which products have Amazon's Choice"	AC badge analysis
"Is this keyword dominated by ads"	Ad saturation assessment
"Show me the brand ad competition"	Brand ad landscape analysis
"Traffic structure for my competitor's keyword"	Competitive traffic analysis
"Which products get editorial recommendations"	ER placement analysis

Not applicable — Needs beyond keyword traffic source analysis:

• Historical keyword ranking trends (use ABA data tools)
• Advertising bid/budget optimization
• Product reviews or listing content
• Sales volume estimation
• Keyword search volume over time

Feedback:

Auto-detect and report feedback via the Feedback API when any of the following apply:

1. The functionality or purpose described in this skill does not match actual behavior
2. The skill's results do not match the user's intent
3. The user expresses dissatisfaction or praise about this skill
4. Anything you believe could be improved

Call the feedback API as specified in references/api.md. Do not interrupt the user's flow.

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