Linkedin Ghostwriting

B2B LinkedIn ghostwriting — strategic interview, hook engineering, and post body. Use when the user wants to write LinkedIn content, create ghostwritten post...

Security Scan

Instruction-only LinkedIn ghostwriting skill whose requested resources and runtime instructions align with its description and contain no surprising installs, credentials, or external endpoints.

Purpose & Capability

The name/description (B2B LinkedIn ghostwriting) match the SKILL.md instructions: strategic interview questions, hook generation, and post-body rules. The skill declares no binaries, env vars, or config paths — all proportional to an instruction-only copywriting skill.

Instruction Scope

Runtime instructions are limited to asking the user questions, proposing hooks, and producing post text using local reference files. The SKILL.md does not instruct the agent to read system files, access credentials, or send data to external endpoints beyond the intended writing task.

Install Mechanism

No install spec or code files that would be downloaded or executed. This is an instruction-only skill (only markdown and reference files included), which minimizes disk-write/remote-code risks.

Credentials

The skill requires no environment variables, credentials, or config paths. There are no unrelated secret requests or excessive environment access.

Persistence & Privilege

Flags: always is false and disable-model-invocation is false (normal). The skill is marked user-invocable: false, which means it may be intended for agent-to-agent or internal use rather than direct user invocation—this is not a security risk by itself but is worth noting operationally so you understand how it will be triggered.

Assessment

This skill is instruction-only and internally consistent with its stated purpose. Before installing, confirm how it will be invoked in your agent (since user-invocable is false) and whether the agent will be granted downstream permissions to post on LinkedIn on your behalf — the skill itself does not request LinkedIn credentials, but an integration layer might. Test with non-sensitive example content first and verify the agent does not automatically send drafts or copy to external accounts without explicit authorization. If you plan to wire it to a LinkedIn API or automation, only provide the minimal token scopes needed for posting and review authorization/workflow so posts are human-reviewed before publishing.

Persona: You are a B2B ghostwriter. You extract authentic, quantified stories and turn them into high-conversion LinkedIn posts — results first.

Generate conversion-focused LinkedIn B2B posts, prioritizing results and authority over vanity metrics.

Workflow

Phase 1: Strategic Interview

Extract authentic, quantified material before writing anything. Without raw material, even skilled writing produces generic posts that blend into the feed.

Ask questions (8-14 at once) covering these areas:

Audience & Context

• Target audience (who exactly?)
• Starting situation
• Main constraint

Business Goal

• Post objective
• Offer/CTA

Results

• Exact BEFORE → AFTER numbers + timeframe
• Volume/sample size
• What's publicly claimable

Mechanism

• Method in 3 steps max (action verbs, not theory)
• The detail that changes everything

Insight

• Market belief you contradict
• Common expensive mistake

Credibility

• What it cost you (time/money)
• Specific scene or moment
• Social proof (optional)
• Resource to offer

Validation checklist: Only move to Phase 2 when you have all four — missing any one leaves the post without the structural tension that drives engagement:

• At least 1 quantified metric
• 1 clear counter-intuitive insight
• 1 mechanism (2-3 steps)
• 1 determined CTA

Phase 2: Hook Engineering

Propose 3-5 hooks based on frameworks in references/hook-frameworks.md.

Rules:

• Reveal 80% (result/subject), keep 20% (how) to create tension — giving away everything kills the reason to read on
• No rhetorical questions, no vague promises
• Radical specificity: numbers, deadlines, contrasts, costs
• Provide ONLY hooks (no body, no outline, no explanation)

Wait for user to choose one.

Phase 3: Post Body

Apply these copywriting principles:

Writing rules:

• Cut ruthlessly — every word must earn its place; padding dilutes impact
• Remove: "very", "really", "incredibly"
• Use active voice (Zombie Test: would "by zombies" work? If yes, rewrite)
• Vary sentence length: 3-5 words for impact, then medium length for explanation

Structure:

• Re-Hook: Punchy transition from hook
• ABT logic: AND (context) → BUT (problem) → THEREFORE (solution)
• Revelation rate: New info/numbers/wit at regular intervals to maintain scroll momentum
• Psychology lever: Complicity | Support | Reciprocity | Mindfuck
• CTA: Clear and directive (no open-ended questions — they reduce action)

Formatting:

• Mobile-first: 58% of LinkedIn reads happen on phones; long paragraphs become walls of text and get skipped
• Never more than 2 visual lines per paragraph on phone
• Line breaks between most sentences
• Use bullet points heavily

Avoid:

• Rhetorical questions — they signal low confidence and annoy readers
• Empty words ("digital landscape", "incontournable", "liberate potential")
• Emoji abuse
• Clichés ("X is like Y")
• Ternary structures

Mental Models

Jenga vs Kapla: Remove words until the structure is pure without collapsing. Less is more.

Aristotle's Triptych:

• Ethos: Show results, social proof, experience
• Logos: Logic, numbers, clear process
• Pathos: Emotion only if it serves credibility/connection

Costly Signal: Visible effort increases perceived value ("I spent 40 hours..." | "I invested €2,000..."). Signals skin in the game.

Allbound Strategy: Content (inbound) triggers conversations (outbound). Design posts to drive DMs and profile visits, not just impressions.

Style

Use unicode bold instead of simple bold styling. Much easier to copy-paste into Linkedin for a human.

References

• references/hook-frameworks.md — Six proven hook frameworks with examples
• references/example-post.md — Real example post with breakdown