# Example LinkedIn Post

## A Decade of Failure

```
Yesterday I published a review of my first decade dedicated to entrepreneurship.

Why such a disaster?

Many blamed luck. After all, you just keep trying until you find the right thing. Eventually I'll get there.

I don't think that's it.

For me, it comes from something more personal.

I jump compulsively from one entrepreneurial venture to the next.

I'm becoming a known speaker? (120 conferences in 2019, €5k per conference by the end) → I drop everything and move to LinkedIn.

My agency hits €3M in 2021? → Time to build software!

I exceed $4M ARR with my open-source dev marketplace in crypto? Let's pivot to do AI in San Francisco.

All without ever taking a meaningful personal check.

No time to sell with constraining clauses that would dramatically increase acquisition price—that would cost me 12-18 months.

Unthinkable.

Besides, my next venture has so much more financial potential... it's obviously the right choice! (except I've repeated this pattern for 10 years)

But why this constant escape forward?

I always want to maximize learning. I chase what's hardest and most stimulating.

Because of that, in 10 years I went from "renting meeting rooms in a Grenoble coworking space" to "working with AI research teams in SF."

That's positive.

But there's also an adrenaline addiction. I love putting myself at risk and starting from zero.

Being an outsider means not having to bear the consequences of failure.

Who could blame me when I had no chance anyway?

That's what I need to get rid of. Time to grow up.
```

## Why This Works

**Hook:** Cognitive dissonance (admitting failure while showing extreme success)

**Mechanism:** ABT structure

- **AND** (kept jumping ventures)
- **BUT** (kept abandoning them for new ones)
- **THEREFORE** (finally recognizing the pattern)

**Costly signal:** Specific numbers ($4M ARR, €5k conferences, €3M agency)

**Vulnerability:** Admitting compulsion and adrenaline addiction (strategic disclosure)

**Psychology lever:** Support (overcome failure) + Complicity (the reader probably relates to FOMO)

**Results:** High engagement because it's:

- Specific (actual numbers, actual decisions)
- Counter-intuitive (successful person admits dysfunction)
- Human (vulnerability without melodrama)
- Actionable (reader recognizes their own pattern)