Lead Gen Seller

Find B2B leads and write outreach messages for manufacturing/OEM agents. Targets indie beauty brands, skincare companies, and consumer product brands that ne...

Security Scan

The skill is an instruction-only lead-generation/outreach helper that asks the agent to perform web research and draft emails — its requirements and instructions are proportionate to that purpose and contain no surprising installs or credential requests.

Purpose & Capability

Name/description (B2B lead gen for manufacturing/OEM brands) aligns with the SKILL.md: it instructs web searches, building lead lists, and generating outreach templates. There are no unexpected binaries, cloud credentials, or unrelated capabilities requested.

Instruction Scope

Instructions are limited to public web search, checking websites/Instagram/KS/Indiegogo, collecting publicly-observable fields (brand, website, founder, product), and producing email templates. The skill does not instruct reading local files, environment variables, or transmitting data to third-party endpoints outside normal outreach channels.

Install Mechanism

This is an instruction-only skill with no install spec and no code files. Nothing is written to disk or downloaded, which minimizes installation risk.

Credentials

The skill declares no environment variables, no credentials, and no config paths. The runtime note that it needs a web-search/web-fetch tool is a functional requirement, not a secret. No disproportionate credential access is requested.

Persistence & Privilege

always is false and the skill does not request persistent or elevated privileges. It does not modify other skills or system settings.

Assessment

This skill appears coherent and limited to public web research and email drafting. Before enabling it, confirm the agent has legitimate web-search and web-fetch tools enabled and that you are comfortable with automated scraping of public pages. Be mindful of privacy and legal limits: avoid scraping or contacting people behind logins, respect site robots.txt and terms, follow anti-spam laws (CAN-SPAM, GDPR opt-out rules), and avoid collecting sensitive personal data. If you plan to use this at scale, validate outreach templates and throttling to avoid abusive behavior. If you see a later version that adds installs, env vars, or download steps, re-check for unexpected credential or network access.

Find high-quality B2B leads and write personalized outreach messages. Built for agents selling manufacturing, OEM, or B2B services.

What It Does

1. Researches target companies using web search and public sources
2. Builds prioritized lead lists with brand name, website, products, and priority level
3. Generates personalized cold email templates tailored to each brand

How to Run

Step 1: Identify Your Target Industry

Common verticals this skill handles well:

• Beauty/Skincare brands (sunscreen, clean beauty, indie makeup)
• Consumer products (supplements, personal care, CBD)
• Fashion/Apparel (private label manufacturing)

Step 2: Research Leads

Use web search to find brands matching your target profile:

# Find indie beauty brands on Shopify
site:shopify.com "skincare" "contact" "wholesale"
site:shopify.com "beauty brand" "founder"

# Find Kickstarter/Indiegogo funded beauty brands
site:kickstarter.com beauty skincare
site:indiegogo.com skincare beauty

# Find brands by Instagram hashtag (manual check)
# #beautybrand #skincarebrand #indiebeauty #cleanbeauty

Step 3: Build Lead List

For each brand, collect:

Field	Where to Find
Brand Name	Website header, Instagram bio
Website	Instagram bio, search results
Instagram	Search on IG or whatrunson.shop
Products	Homepage, "Shop" page
Founder Name	"About" page, LinkedIn
Priority	Based on size, stage, product fit

Step 4: Generate Outreach Template

Use this template structure, customized per brand:

Subject: Partnership Opportunity - [Specific Product] Manufacturer

Hi [Founder Name],

I came across [Brand Name] and was impressed by [specific thing they make or stand for].

I'm reaching out because we may be able to help you scale [specific product type].

We're [Your Company] - [key credentials]. We specialize in:
✅ [Specialty 1]
✅ [Specialty 2]
✅ [MOQ and timeline]

We've helped brands like [similar brand] scale from concept to [outcome].

Would you be open to a 15-minute call this week?

Best,
[Your Name]

Ideal Client Profile Template

Fill this in before researching:

Looking for brands that:

1. Have [e-commerce platform] or similar store
2. Active on [Instagram/LinkedIn/etc] ([follower threshold]+)
3. Sell [product category]
4. MOQ likely [range] units
5. Located in [target geography]
6. [Any other qualifier]

Red flags (avoid):

• No website or social media
• Massive brand (too big for SMB-friendly manufacturer)
• Dropshipping model (no real inventory)

Example: Beauty Brand Lead List

# 🎯 Beauty Brand Leads - OEM Manufacturing

## High Priority (Indie, Growing)

| Brand | Website | Products | Why Good Lead |
|-------|---------|----------|--------------|
| Brand A | branda.com | Clean SPF | Growing, likely needs manufacturer |
| Brand B | brandb.com | Skincare | VC-backed, scaling |
| Brand C | brandc.com | Indie makeup | Small MOQ, founder-led |

## Medium Priority

| Brand | Website | Products | Why Good Lead |
|-------|---------|----------|--------------|
| Brand D | brandd.com | Beauty | Established but could be expanding |

Tips for Higher Response Rates

1. Reference something specific about their brand (a product, campaign, review)
2. Lead with value, not pitch - "We helped brands like X do Y" is stronger than "we make Z"
3. Keep it short - 150 words max for cold email
4. Follow up once - 5-7 days after first email
5. Find founder's name - "Hi Sarah" beats "Hi there" by 40%+

Requirements

• Web search tool (Brave or Tavily)
• Web fetch tool for digging into brand websites
• Target company description from the agent/user

Common Use Cases

• Selling OEM manufacturing services (skincare, supplements, etc.)
• Finding clients for import/export agents
• B2B lead generation for SaaS tools targeting SMBs
• Partner recruitment for marketplaces

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Based on real B2B lead gen work for YP Fine Chemical USA (Tao's skincare manufacturing business)