copywriter

Write compelling UX copy, marketing content, and product messaging. Use when writing button labels, error messages, landing pages, emails, CTAs, empty states...

Security Scan

The skill is an instruction-only copywriting helper whose files and runtime instructions match its stated purpose and request no credentials or installs.

Purpose & Capability

Name, description, SKILL.md, and reference files all consistently describe UX/marketing copy patterns and examples. The skill requests no binaries, env vars, or config paths, which is appropriate for a writing helper. Minor metadata inconsistency: SKILL.md declares Apache-2.0 while README.md lists MIT as the license — this is a documentation mismatch but not a security red flag.

Instruction Scope

The SKILL.md contains concrete copy formulas, tone guidance, and examples. It does not instruct the agent to read system files, access external endpoints, exfiltrate data, or use unrelated credentials. References are local documentation files only.

Install Mechanism

No install spec and no code files are present; this is an instruction-only skill. That minimizes disk/write risk and there are no external downloads or install steps to evaluate.

Credentials

The skill declares no required environment variables, credentials, or config paths. That is proportionate for a copywriting skill and there are no hidden requests in SKILL.md.

Persistence & Privilege

always is false and the skill is user-invocable with normal autonomous invocation allowed (platform default). There is no indication the skill attempts to modify other skills or system settings.

Assessment

This skill appears coherent and safe for generating UX and marketing copy. Before installing: (1) avoid sending any secrets or private user data as prompts (the skill will generate text from whatever you provide), (2) note the license mismatch between SKILL.md (Apache-2.0) and README (MIT) — confirm licensing if you plan commercial use, and (3) because the skill source and homepage are not provided, prefer installing from a trusted registry or verifying the publisher if that matters to you. Otherwise it's appropriate to use for writing labels, errors, CTAs, emails, and similar content.

Write clear, compelling copy for products, marketing, and UX.

Scope

Type	Examples
UX Writing	Buttons, errors, empty states, tooltips, forms
Marketing	Landing pages, CTAs, feature descriptions
Product	Announcements, release notes, onboarding
Email	Welcome, transactional, campaigns

Core Formulas

Buttons

Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK")

Errors

What happened → Why → How to fix

"Please enter a valid email address"
"Password must be at least 8 characters"

Empty States

Headline → Explanation → Action

"No results found" → "Try adjusting filters" → [Clear Filters]

CTAs

Verb + Benefit + Remove friction

"Start Free Trial" (not "Sign Up")
"Get Started Free" (not "Learn More")

Headlines

"How to [goal] without [pain point]"
"[Number] ways to [benefit]"
"Get [outcome] in [timeframe]"

Voice & Tone

Voice (consistent):

• Professional but friendly
• Clear and concise
• Helpful and supportive

Tone (varies):

Context	Example
Success	"All set! Your changes are live."
Error	"Something went wrong, but your data is safe."
Urgency	"Action required: Suspicious login detected"

Power Words

Category	Words
Urgency	Now, Today, Limited, Fast
Value	Free, Save, Bonus, Extra
Trust	Guaranteed, Proven, Secure
Ease	Easy, Simple, Quick, Instant

Checklist

• Clear? (12-year-old test)
• Concise? (Remove unnecessary words)
• Specific? (Numbers, examples)
• Actionable? (What should user do?)
• Scannable? (Headings, bullets)

References

• UX Patterns - Buttons, errors, forms, tooltips
• Marketing Copy - Landing pages, CTAs, emails