Instagram Content Ideas Generator

Generate 90+ personalized Instagram content ideas using the 3×3×10 framework, curate the best ones with an AI editor, and expand winners into actionable conc...

Security Scan

The skill is instruction-only and its requirements, runtime instructions, and scope align with generating and curating Instagram content ideas; it does not request credentials, install code, or access system files.

Purpose & Capability

The name and description (Instagram content idea generation using a 3×3×10 framework) match the SKILL.md: the instructions focus solely on extracting creator context and producing/curating ideas. There are no unrelated requirements (no cloud credentials, no extra tools).

Instruction Scope

The SKILL.md instructs the agent to ask the user for niche, intent, audience, style and then generate, curate, and expand ideas. It does not direct the agent to read files, access environment variables, contact external endpoints, or collect system data beyond the user-provided content.

Install Mechanism

No install spec and no code files — instruction-only skill. This minimizes on-disk execution risk and there is nothing downloaded or installed by the skill itself.

Credentials

The skill declares no required environment variables, credentials, or config paths. The runtime instructions ask only for user-provided creative/context details, which are proportional to the stated task.

Persistence & Privilege

always is false and the skill does not request persistent or elevated system presence. The skill may be invoked autonomously by the agent (platform default), but this is normal and not coupled with broad privileges or credential access.

Assessment

This skill appears coherent and low-risk: it only needs the creator's context (niche, audience, tone) to produce ideas. Before using, avoid sharing sensitive personal data (passwords, private DMs, payment info) as part of example inputs, and validate any factual claims or copyrighted material before publishing. If you care about vendor provenance, verify ViralVector.ai and test the skill with non-sensitive example profiles first.

Generate 90+ personalized content ideas for any Instagram creator using the 3×3×10 Viral Content Framework — then curate the best with an AI editorial review and expand winners into full production briefs.

Built by the team behind ViralVector, an AI-powered Instagram growth platform.

When to Use

Use this skill when the user needs content ideas for Instagram. It activates for:

• "I don't know what to post"
• "Give me content ideas for my Instagram"
• "I need a month of content planned out"
• "Help me brainstorm Instagram posts"
• Batch content planning for any niche
• Breaking through creative blocks
• Exploring new content angles within an existing niche

This skill is NOT for: caption writing, hashtag optimization, posting schedules, or analytics. For those, pair with complementary skills.

Quick Reference

The skill runs in 4 phases. Use the lightest phase that answers the need.

Phase	What it does	When to stop here
1. Strategy Setup	Define niche, intent, 3 content pillars	User just needs strategic direction
2. Bulk Generation	90 ideas via 3×3×10 matrix	User wants a big list to pick from
3. Editorial Curation	AI picks Top 5 + 10 Runners-up	User wants the best ideas filtered
4. Concept Brief	Full production brief for a winner	User wants to go from idea → filming

The 3×3×10 Framework

This is the core mental model. Every idea lives at the intersection of a Pillar, a Sub-topic, and a Viral Angle.

3 Content Pillars (broad themes the creator owns)
  × 3 Sub-topics per pillar (specific slices of each theme)
    × 10 Viral Angles per sub-topic (proven content formats)
= 90 unique, targeted content ideas

The 10 Viral Angles

These are battle-tested content formats that consistently drive engagement across niches:

1. The Tutorial — Step-by-step guide. "How to X in Y steps."
2. The Mistake — Warning content. "Stop doing X, here's why."
3. The Hot Take — Unpopular opinion that sparks debate.
4. The Transformation — Before/After, glow-up, progress reveal.
5. The Pure Vibe — Aesthetic, ASMR, satisfying content. No teaching, just feeling.
6. The Versus — X vs Y comparison. Forces audience to pick a side.
7. The Storytime — Personal narrative. Vulnerability drives watch-time.
8. The Hack — Shortcut, cheat code, lesser-known trick.
9. The Behind-the-Scenes — Day-in-the-life, process reveal, raw look.
10. The Curated List — "Top 5 tools I use", resource roundups.

Phase 1: Strategy Setup

Before generating ideas, gather context. Ask the user for:

1. Niche — What space are they in? (e.g., fitness, travel, tech, food, fashion)
2. Content Intent — What specifically do they want to create about? This should be concrete, not vague. Bad: "fitness content". Good: "home workouts for busy moms who have 20 minutes between school drop-off and work".
3. Target Audience — Who follows them? Age range, interests, pain points, aspirations. The more specific the better.
4. Content Style — What formats do they prefer? Reels, carousels, photo posts? What tone — casual, educational, luxury, raw?

Then extract exactly 3 Content Pillars:

PILLAR EXTRACTION RULES
- Each pillar: 2-4 words (e.g. "Home HIIT Workouts", "Meal Prep Shortcuts", "Mom Fitness Mindset")
- Pillars must be distinct from each other
- They must align with the stated intent AND audience
- Prioritize pillars that match what the creator naturally gravitates toward
- Bad pillars are generic ("Fitness Tips"). Good pillars are owned ("20-Min Living Room HIIT")

If the user cannot articulate their intent, help them discover it by asking:

• "What 3 topics could you talk about for an hour without preparation?"
• "What questions do your followers DM you most often?"
• "What content of yours got the most saves (not just likes)?"

Phase 2: Bulk Generation (3×3×10)

Generate exactly 90 content ideas using this structure:

For EACH of the 3 Pillars:
  Invent 3 Sub-topics specific to the creator's world
    (geography, style, audience — NOT generic defaults)
  For EACH Sub-topic:
    Apply all 10 Viral Angles to produce one idea each

Result: 3 × 3 × 10 = 90 ideas

Generation Rules

• Specificity over generality. Every idea must feel like it was made for THIS creator, not a template. Reference their geography, their audience demographics, their personal experiences.
• No filler. If an angle doesn't naturally fit a sub-topic, force creativity rather than producing something generic. The worst output is "Top 5 [obvious thing]."
• Match the tone. If the creator is sarcastic, the ideas should be sarcastic. If they're wholesome, match that. Don't default to corporate voice.
• Cultural context matters. A Tokyo food creator and a Texas BBQ creator will have wildly different sub-topics even under the same pillar. Never default to US/Western assumptions.

Output Format for Each Idea

For each of the 90 ideas, provide:

• pillar: Which of the 3 pillars it belongs to
• sub_topic: The specific sub-topic
• angle: Which of the 10 viral angles was applied
• title: A catchy, scroll-stopping title (max 60 chars)
• hook: One sentence that captures the core premise

Present all 90 ideas in a clean table or structured list, grouped by pillar → sub-topic.

Phase 3: Editorial Curation

After generation, switch roles to a ruthless content editor. Review all 90 ideas and curate them:

Curation Criteria

Score every idea on three dimensions:

1. Scroll-Stop Power (1-10) — Would this make someone pause mid-scroll? Does the title create curiosity, controversy, or emotional pull?
2. Creator Authenticity (1-10) — Does this feel like something THIS creator would naturally make? Does it match their voice, world, and expertise?
3. Audience Magnet (1-10) — Will the target audience care? Will they save it, share it, comment on it?

Selection

From the 90 ideas, select:

• 5 Top Picks (combined score 27+) — These are the "film this week" ideas
• 10 Runners-Up (combined score 21-26) — Strong backup ideas worth keeping
• 75 Discarded — Not bad ideas, just not the best for THIS creator right now

For each Top Pick and Runner-Up, provide:

• The three dimension scores
• Editor's Note: 1-2 sentences explaining why this specific idea works for this specific creator (e.g., "The 'Mistake' angle on this sub-topic taps into a frustration your fitness-mom audience constantly vents about in comments")

Common Curation Traps

• Picking ideas YOU find interesting vs. what the AUDIENCE wants
• Over-indexing on trends that don't match the creator's brand
• Choosing safe ideas over polarizing ones (polarizing = more engagement)
• Ignoring save-worthy educational content in favor of flashy ideas

Phase 4: Concept Brief

When the user selects an idea to develop, expand it into a full production brief:

Brief Structure

1. Content Script / Narrative Arc Write a 3-5 point story arc:

• Opening hook (the first 2 seconds / first line that makes them stay)
• Tension or curiosity gap (why they keep watching/reading)
• Core value delivery (the meat — the tip, story, or payoff)
• Engagement trigger (the moment they want to comment or share)
• CTA (what you want them to do — save, share, follow, comment)

2. Visual Direction

• Recommended format: Reel, Carousel, Single Image, Story series
• Composition notes: close-up, wide shot, screen recording, talking head
• Color mood: warm/cool, saturated/muted, dark/bright
• Key visual elements that must appear
• Text overlay suggestions if applicable

3. Shareability Triggers List 3-5 psychological triggers that make this content spread:

• Identity ("I'm the type of person who...") — audience shares because it represents them
• Utility ("I need to save this for later") — drives saves
• Controversy ("Wait, that's wrong!") — drives comments
• Emotion ("This made me feel seen") — drives shares to friends
• Novelty ("I've never seen this before") — drives curiosity clicks

4. Caption Skeleton Provide a rough caption structure (NOT a finished caption):

• Hook line
• Body structure (3-4 bullet points of what to cover)
• CTA suggestion
• Hashtag strategy direction (broad + niche + branded)

Common Traps

• Generic pillar syndrome — "Travel Tips" is not a pillar. "Budget Backpacking Southeast Asia" is a pillar. Always push for specificity.
• Angle forcing — Not every angle fits every sub-topic equally. When the fit is weak, compensate with creativity, don't just produce a bland version.
• Echo chamber ideas — If ideas 1-90 all sound similar, the sub-topics weren't distinct enough. Go back to Phase 1 and differentiate the pillars.
• Ignoring saves — Likes are vanity. Saves indicate real value. Prioritize ideas that people would bookmark.
• One-platform thinking — The best Instagram ideas often work across TikTok, YouTube Shorts, and Threads. Flag cross-platform potential in the brief.

Output Preferences

• Default to presenting ideas in a clean markdown table for scannability
• Group by pillar, then sub-topic for easy browsing
• Use emoji sparingly — only for tier labels (🏆 Top Pick, ✅ Runner-Up)
• Always confirm the 3 pillars with the user before generating the full 90
• If the user wants fewer ideas, scale to 3×2×5 (30 ideas) or 3×1×10 (30 ideas)

Related Skills

Install with clawhub install <slug> if user confirms:

• seo — Turn content ideas into search-optimized blog posts or YouTube descriptions
• humanizer — Make AI-drafted captions sound authentic and human
• market-research — Research competitor content strategy before generating ideas
• content-marketing — Broader content strategy beyond Instagram

Feedback

• If useful: clawhub star instagram-content-ideas
• Stay updated: clawhub sync