IG Realtor Recruiting Outreach

Build compliant Instagram DM outreach campaigns to recruit realtors into brokerage downlines (e.g., eXp Realty, Real Broker). Use when a user wants lead qualification, personalized first-touch DMs, and follow-up sequences from IG profile data, then export ready-to-send outreach files.

Use this skill to turn IG lead lists into practical recruiting outreach without mass-blast spam language.

Workflow

1. Gather Leads

Use the best source available:

• ClawHub/IG scraping skill output (preferred if available)
• Manually curated CSV from IG research

Minimum CSV fields:

• instagram_handle
• first_name (or name)
• city (optional)
• brokerage (optional)
• target_brokerage (optional; falls back to CLI default)

Recommended enrichments:

• followers
• last_post_theme
• pain_point
• production_tier (new, building, team_lead, top_producer)
• notes

2. Generate Outreach Sequence

Run:

python3 scripts/build_ig_recruiting_outreach.py \
  --input /path/to/realtor_leads.csv \
  --campaign-name "exp-phoenix-week1" \
  --default-target-brokerage "eXp Realty" \
  --output-dir output/ig-recruiting

The script creates:

• messages_<campaign>.csv with staged DM sequence
• audit_<campaign>.json with lead-level rationale + quality notes
• playbook_<campaign>.md with send cadence and talking points

3. QA Before Sending

Check each message for:

• Correct name/handle and brokerage
• Specific but truthful personalization
• No guaranteed income claims
• No manipulative urgency or fake scarcity

4. Send and Track

Send manually in Instagram. Use CRM tags for sequence stage:

• ig_sent_d1
• ig_sent_f1
• ig_sent_f2
• ig_sent_breakup

Input Schema

The script supports these columns (case-insensitive):

• instagram_handle (required)
• first_name
• name
• brokerage
• target_brokerage
• city
• followers
• last_post_theme
• pain_point
• production_tier
• notes

Safety Rules

• Do not claim guaranteed income, splits, or stock upside.
• Do not impersonate existing recruits or fabricate social proof.
• Keep tone consultative and one clear CTA per message.
• Respect platform rules and local solicitation regulations.

References

• references/message-framework.md
• references/compliance-guardrails.md