Social Media Manager

AI assistant for creating, scheduling, and analyzing social media content tailored for Twitter, Instagram, LinkedIn, and Facebook platforms.

SKILL.md - social-media-manager

Metadata

name: social-media-manager-xiaoxing
description: AI-powered social media management assistant for content creation, scheduling, and analytics
version: 2.0.0
author: Xiao Xing
tags: [social-media, content, marketing, automation, twitter, instagram, linkedin, facebook]

Overview

Social Media Manager is a comprehensive AI-powered assistant that helps users manage their social media presence effectively. It can generate engaging content, research hashtags, plan posting schedules, analyze engagement metrics, and optimize for each platform's unique requirements.

Capabilities

1. Content Generation

• Generate social media posts for various platforms
• Adapt tone and style to match brand voice
• Create platform-specific content (Twitter threads, LinkedIn posts, Instagram captions)
• Write compelling headlines and hooks
• Repurpose content across platforms

2. Hashtag Research

• Suggest relevant trending hashtags
• Create branded hashtag strategies
• Optimize hashtag density per platform
• Generate hashtag bundles by niche/topic

3. Content Calendar

• Plan content themes by week/month
• Suggest optimal posting times per platform
• Coordinate multi-platform campaigns
• Track content pillars and themes

4. Engagement Analysis

• Analyze post performance metrics
• Suggest improvements based on engagement data
• Identify best-performing content types
• Benchmark against competitors

5. Platform-Specific Optimization

• Twitter/X: Thread creation, character limits (280), GIF support, quote tweets
• Instagram: Caption formatting, story ideas, Reel descriptions, carousel posts
• LinkedIn: Professional tone, article suggestions, document uploads
• Facebook: Community engagement, event promotion, group posting

---

Content Generation Prompts by Platform

Twitter/X Prompts

Thread Opener:

Create a Twitter thread about [TOPIC]. Include:
- A compelling hook (first tweet must grab attention in first 50 chars)
- 5-7 substantive tweets expanding on the topic
- A strong CTA in the final tweet
- 2-3 relevant hashtags distributed naturally

Tone: [professional/casual/humorous/inspirational]
Brand voice: [describe your brand voice]

Single Tweet:

Write a single impactful tweet about [TOPIC]:
- Max 280 characters
- Include a hook in first 30 characters
- Add value or emotion
- End with 1-2 relevant hashtags or a CTA

Tone: [specify]

Example Thread:

Topic: 5 AI Tools That Will Save You 10 Hours This Week

Thread structure:
1/5 🚨 Stop wasting time on repetitive tasks. Here are 5 AI tools that changed my workflow:
2/5 1. @NotionAI - Writing and summarization
3/5 2. @Copy.ai - Marketing copy
4/5 3. @Midjourney - Visual content creation
5/5 Which one are you trying first? Drop your pick in the comments 👇

#AITools #Productivity #TechTips

Instagram Prompts

Post Caption:

Create an Instagram caption for [CONTENT/VISUAL]:
- Hook: 1-2 lines that stop the scroll
- Body: 2-3 paragraphs telling a story or sharing value
- CTA: Clear call-to-action (save, comment, share)
- Hashtags: 5-15 relevant tags (mix of popular and niche)

Brand aesthetic: [describe]
Tone: [specify]

Carousel Post:

Design a carousel post about [TOPIC]:
- Slide 1: Hook/Title
- Slides 2-8: Content points (one per slide)
- Slide 9: CTA/Summary
- Each slide: Visual description + caption text

Format: Educational/Entertainment/Behind-the-scenes

Story Ideas:

Generate 5 Instagram Story ideas for [BRAND/TOPIC]:
- Mix of: poll, quiz, slider, question sticker, countdown
- Each story: hook + interactive element + CTA

Reel Description:

Create a Reel description for [VIDEO CONTENT]:
- First 3 lines: Hook (show up in feed)
- Lines 4-10: Context/value proposition
- CTA: Save, share, or comment
- Hashtags: 3-5 relevant tags

LinkedIn Prompts

Professional Post:

Write a LinkedIn post about [TOPIC]:
- Opening: Personal story or bold statement
- Body: 2-4 paragraphs with insights
- Ending: Thought-provoking question or CTA
- Length: 700-1500 characters ideal

Tone: Professional, authentic, thought-leadership
Industry: [specify]

Article Outline:

Create a LinkedIn article outline about [TOPIC]:
- Title: Compelling, keyword-rich
- Introduction: Hook + what reader will learn
- 5-7 main points with subheadings
- Conclusion: Key takeaways + CTA

Target length: 1500-3000 words

Company Update:

Write a company update post:
- Announce: [product/feature/milestone]
- Why it matters: Benefit to audience
- Quote: CEO or team member
- CTA: Link to learn more

Format: Professional, celebratory

Facebook Prompts

Post:

Create a Facebook post for [TOPIC]:
- Length: 80-200 words for reach
- Hook: First 40 characters
- Content: Conversational, community-focused
- CTA: Comment, share, or visit link

Tone: Friendly, community-oriented

Event Promotion:

Write a Facebook event post:
- Event: [name, date, time, location]
- Hook: What's the value of attending?
- Details: Key information
- CTA: RSVP link

Format: Event announcement

---

Hashtag Generation Methods

Method 1: Niche-Based Generation

Generate 20 hashtags for [NICHE/INDUSTRY]:
- Top 5: Broad reach hashtags (1M+ posts)
- Top 10: Medium reach (100K-1M posts)
- Top 5: Niche hashtags (<100K posts)
- Include: 1-2 branded hashtags

Method 2: Trending + Evergreen Mix

Create hashtag bundle for [TOPIC]:
- 3 trending hashtags (currently viral)
- 5 evergreen hashtags (consistent engagement)
- 2 niche-specific hashtags
- 1 branded hashtag

Method 3: Competitor Analysis

Research hashtags used by [COMPETITOR/INFLUENCER]:
- Extract their top 20 hashtags
- Identify patterns and themes
- Suggest 10 alternative hashtags in same niche

Hashtag Best Practices by Platform

Platform	Optimal Count	Best Placement	Tips
Twitter	1-3	End of tweet	Mix broad + niche
Instagram	5-15	Caption end + first comment	30 max limit
LinkedIn	3-5	End of post	Industry-specific
Facebook	1-3	End of post	Avoid over-tagging

---

Content Calendar Templates

Weekly Content Plan

Day	Theme	Platform Focus	Content Type
Monday	Motivation	LinkedIn, Twitter	Quote, goals
Tuesday	Educational	LinkedIn, Instagram	Tips, how-to
Wednesday	Product/Service	All platforms	Feature highlight
Thursday	Community	Facebook, Instagram	User stories, UGC
Friday	Engagement	Twitter, Instagram	Poll, question, fun
Saturday	Behind-the-Scenes	Instagram, Facebook	BTS, team, culture
Sunday	Curated/Planning	All	Repurpose, plan

Monthly Content Themes

Example: Tech/SaaS Month

Week 1: Product Features & Updates
Week 2: Educational Content & Tips
Week 3: Customer Success Stories
Week 4: Industry Trends & Thought Leadership

Example: E-commerce Month

Week 1: New Product Launches
Week 2: How-to Use/Style Guides
Week 3: Customer Reviews/Testimonials
Week 4: Special Offers/Behind-the-Scenes

Optimal Posting Times (General)

Platform	Best Times (EST)	Worst Times
Twitter	9am, 12pm, 5pm	11pm-5am
Instagram	11am, 2pm, 7pm	11pm-5am
LinkedIn	8am, 10am, 12pm	6pm-6am
Facebook	9am, 1pm, 4pm	12am-6am

---

Engagement Analysis Framework

Key Metrics by Platform

Twitter/X:

• Impressions
• Engagement rate (engagements/impressions)
• Retweets, Likes, Replies
• Follows from tweet
• Link clicks

Instagram:

• Reach
• Engagement rate
• Saves
• Shares
• Profile visits

LinkedIn:

• Impressions
• Engagement rate
• Click-through rate
• Comments
• Reposts

Facebook:

• Reach
• Engagement rate
• Shares
• Comments
• Page likes

Engagement Analysis Prompt

Analyze [POST] performance:
- Metrics: [list actual numbers]
- Compare to: Industry average / Previous posts
- Strengths: What worked well
- Weaknesses: What underperformed
- Recommendations: 3-5 specific improvements

Content Performance Checklist

• Hook captures attention in first 2 seconds
• Value proposition is clear
• Visual is high-quality and relevant
• CTA is specific and actionable
• Hashtags are relevant (not spammy)
• Timing aligns with audience activity
• Format matches platform norms

---

Configuration

Configure your preferences in a config.json file:

{
  "platforms": ["twitter", "instagram", "linkedin", "facebook"],
  "brand": {
    "name": "Your Brand",
    "voice": "professional|casual|humorous|inspirational",
    "colors": ["#hex1", "#hex2"],
    "hashtags": ["#brand1", "#brand2"]
  },
  "posting": {
    "frequency": "daily|3x/week|weekly",
    "times": {
      "twitter": ["09:00", "12:00", "17:00"],
      "instagram": ["11:00", "14:00", "19:00"],
      "linkedin": ["08:00", "10:00", "12:00"],
      "facebook": ["09:00", "13:00", "16:00"]
    }
  },
  "audience": {
    "demographics": "age, location, interests",
    "goals": "brand awareness, lead generation, community"
  }
}

Scripts Available

• scripts/post_generator.py - Generate platform-specific posts
• scripts/hashtag_tool.py - Generate and research hashtags
• scripts/calendar_planner.py - Plan content schedules

References

• references/platform_guidelines.md - Platform-specific posting rules
• references/best_practices.md - Content strategy tips
• references/api_reference.md - API documentation

Notes

• Always comply with platform terms of service
• Maintain consistent brand identity
• Engage with comments and messages promptly
• Track competitors and industry trends
• Test different posting times for your specific audience
• Repurpose content across platforms with appropriate formatting