GTM Skill Packs

Full B2B GTM skill suite for iCustomer Audience Loop. Covers ICP definition, account research, lead scoring (FIRE framework), prospecting, meeting prep, outb...

Security Scan

The skill's files and runtime instructions are consistent with a B2B GTM suite and do not request unexplained credentials or installs; it is an instruction-only pack aimed at marketing/sales tasks.

Purpose & Capability

Name, description, and all reference files consistently describe GTM activities (ICP, account research, prospecting, FIRE scoring, meeting prep, outbound/inbound strategy). The skill requires no binaries, installs, or environment variables, which is proportionate for an instruction-only GTM content pack.

Instruction Scope

Instructions are scoped to performing GTM workflows and explicitly call out using web search and sourcing tools (LinkedIn, BuiltWith, Crunchbase) for live signals. They also mention using 'Audience Loop MCP tools' to push prospect lists and sync audiences when available. That external-integration guidance is expected for this domain but means the agent may be directed to gather and transmit contact/account data to third-party services (credentials and explicit user consent required).

Install Mechanism

No install spec or code files are present (instruction-only). This minimizes disk writes and code execution risk.

Credentials

The skill declares no required environment variables or credentials, which matches its instruction-only nature. However, several steps imply use of third-party services (LinkedIn Ads, Smartlead, Audience Loop, BuiltWith, Crunchbase) that in practice require API keys or account access. Those credentials are not requested or managed by the skill—users should be aware that using the integration steps will require supplying credentials through the platform or manually performing actions.

Persistence & Privilege

Skill flags are default (always:false, user-invocable:true, model invocation allowed). It does not request persistent presence or modify other skills or system settings.

Assessment

This is an instruction-only GTM playbook and appears internally consistent with its stated purpose. Before installing or invoking it, consider: (1) It recommends live web searches and using third-party marketing platforms — verify whether the agent will perform those actions automatically or ask you first. (2) Integrations like LinkedIn Ads, Smartlead, Audience Loop, BuiltWith, and Crunchbase require credentials; the skill doesn't declare or manage them, so only provide such credentials through trusted platform UI and with explicit consent. (3) The skill will surface and ask to record contact names and LinkedIn URLs (personal data); ensure this use complies with your privacy policies and consent requirements. (4) Verify the author/website (metadata lists https://icustomer.ai but the package source/homepage is unknown) before granting any access to external accounts. Overall the pack is coherent and appropriate for GTM tasks but review integration points and data-handling decisions before use.

Full B2B GTM suite covering the complete loop from ICP definition through outbound execution, inbound routing, and pipeline qualification — powered by the FIRE scoring framework.

Skills in this pack

Skill	Trigger phrases	Detail
ICP Definition	"define our ICP," "who are our best customers," "refine our ICP"	references/gtm-icp-definition.md
Account Research	"research this account," "brief me on [company]," "prep for meeting with [company]"	references/gtm-account-research.md
Qualification Scoring	"score this lead," "qualify this account," "rank my pipeline," "who do I call first"	references/gtm-qualification-scoring.md
Prospecting	"build a prospect list," "find companies that match our ICP," "fill pipeline for Q[X]"	references/gtm-prospecting.md
Meeting Prep	"prep me for my call with X," "I have a meeting with [company] tomorrow"	references/gtm-meeting-prep.md
Outbound Strategy	"write a cold email," "build an outbound campaign," "draft a LinkedIn DM"	references/gtm-outbound-strategy.md
Inbound Strategy	"design our inbound motion," "build a lead routing model," "our trial signups aren't activating"	references/gtm-inbound-strategy.md

How to use

When a GTM task is triggered, identify which skill applies from the table above, read the corresponding file in references/, and follow its steps exactly.

For tasks spanning multiple skills (e.g. "build a prospect list and write outreach"), run each skill in sequence: Prospecting → Qualification Scoring → Outbound Strategy.

When Audience Loop MCP tools are available, use them to push prospect lists, sync audiences to LinkedIn Ads or Smartlead, and pull campaign analytics.