GTM Outbound Strategy

Design outbound GTM campaigns and write ready-to-send sequences. Use when building a new outbound motion, writing cold email or LinkedIn outreach, designing...

Design a campaign brief and write the sequence copy. Every first touch must be grounded in a specific, timely signal about the recipient or their company.

Steps

1. Confirm setup — target segment + persona, pain hypothesis, trigger signal, product/offer, channel, and volume. Ask if any are missing before writing.

2. Build the messaging stack (do this before writing copy):

   • Hook: one specific, timely observation about the recipient (job posting, funding, content they published, company news). No hook = no reply.
   • Pain bridge: connect their signal to a problem you solve. One sentence.
   • Value wedge: one proof point — named customer story, benchmark, or contrarian frame. Not a feature list.

3. Select channel — default: LinkedIn DM + email combo for mid-market. Use cold email only for high-volume segments. Use Loom for enterprise/high-ACV.

4. Design the sequence — default 5-touch, 14-day cadence:

   • Day 1: Email — hook + pain bridge + soft CTA
   • Day 3: LinkedIn connection request — short note referencing email
   • Day 5: Email — case study or insight (never "just following up")
   • Day 8: LinkedIn DM (if connected) — value-add question or resource
   • Day 12: Email — honest breakup, close the loop

5. Write copy — produce ready-to-send copy for each touch.

Copy rules (always apply)

• Every touch delivers standalone value — no "just checking in"
• Never use: "I hope this finds you well," "circle back," "touch base," "synergy"
• Tone: peer-to-peer, practitioner-credible — not vendor pitch
• Subject lines: specific > clever > generic

Output

# Outbound Campaign: [Segment / Persona] | [Date]

Setup: Segment · Persona: [Title] · Signal: [X] · Product/Offer: [X] · Channel: [X]
Hook: [X] | Pain Bridge: [X] | Value Wedge: [X]

Sequence:
[Day · Channel · Content summary for each touch]

Copy:
[Ready-to-send message for each touch]