🎯 Google & Meta Ads Spy Tool — Steal Winning Ad Creatives From Any Competitor
Slug: google-meta-ads-spy
Category: Paid Advertising / Competitive Intelligence
Powered by: Apify + InVideo AI + Claude AI
Input any competitor or niche. Get every active Google & Meta ad they're running — copy, creatives, angles, landing pages, spend signals — analyzed by AI and rebuilt into winning ad templates ready for your own campaigns.
💥 Why This Skill Will Dominate ClawHub
The #1 shortcut in paid advertising is this: don't guess what works — copy what's already proven. The problem? Manually spying on competitors takes hours, across multiple tools that each cost $100–$300/month.
This skill replaces them all. One run. Every competitor ad. Fully analyzed.
Every media buyer, agency, brand, and e-commerce store is your target. Paid ads is a $600B/year industry — everyone running ads needs this.
What gets automated:
- 🕵️ Scrape all active ads from any competitor on Meta & Google
- 📊 Detect spend signals — how long an ad has been running = proof it's profitable
- 🧠 Analyze hooks, angles, CTAs, formats that are performing best
- 🖼️ Extract all creative assets — images, video thumbnails, ad copy
- 🔗 Capture landing page strategy — what happens after the click
- ✍️ Claude AI rewrites winning ads adapted to your brand & offer
- 🎬 InVideo AI produces video ad versions of winning creatives
- 📋 Deliver a battle-ready swipe file for your next campaign
🛠️ Tools Used
| Tool | Purpose |
|---|
| Apify — Meta Ad Library Scraper | All active Facebook & Instagram ads per brand |
| Apify — Google Ads Transparency Scraper | Active Google Search & Display ads |
| Apify — Website Content Crawler | Landing page copy, structure & CTA analysis |
| Apify — TikTok Ads Scraper | TikTok Creative Center top ads by niche |
| InVideo AI | Rebuild winning video ad concepts for your brand |
| Claude AI | Ad copy rewriting, angle analysis, campaign strategy |
⚙️ Full Workflow
INPUT: Competitor domains / brand names + your niche + your offer
↓
STEP 1 — Scrape All Active Competitor Ads
└─ Meta Ad Library: every active Facebook & Instagram ad
└─ Google Ads Transparency Center: Search + Display ads
└─ TikTok Creative Center: top performing video ads in niche
↓
STEP 2 — Detect Spend & Performance Signals
└─ Ad running 30+ days = proven winner (they're spending on it)
└─ Ad running 90+ days = absolute winner (scale this angle)
└─ Multiple ad variations of same angle = testing phase (watch this)
↓
STEP 3 — Deep Creative Analysis
└─ Hook type: question / shock / story / testimonial / offer
└─ Emotional trigger: fear / greed / curiosity / social proof
└─ Format: static image / carousel / video / UGC style
└─ CTA strategy: urgency / soft / direct / benefit-led
↓
STEP 4 — Landing Page Intelligence
└─ Headline formula, offer structure, social proof type
└─ CTA placement, urgency tactics, price anchoring
└─ What they A/B test (detected via URL parameters)
↓
STEP 5 — Claude AI Rebuilds Winning Ads For Your Brand
└─ Takes top 5 performing competitor ads
└─ Rewrites each with your brand voice, offer & USP
└─ Generates 3 angle variations per winning ad
↓
STEP 6 — InVideo AI Produces Video Versions
└─ Top winning static ad angles turned into 15s & 30s video ads
└─ Hook-first format optimized for Facebook, Instagram & TikTok
↓
OUTPUT: Full swipe file + rewritten ads + video creatives + campaign strategy
📥 Inputs
{
"competitors": [
{ "domain": "competitor1.com", "brand_name": "BrandOne" },
{ "domain": "competitor2.com", "brand_name": "BrandTwo" },
{ "domain": "competitor3.com", "brand_name": "BrandThree" }
],
"your_brand": {
"name": "YourBrand",
"offer": "Online fitness coaching program — 12-week transformation",
"usp": "No gym needed, 20 minutes/day, results in 30 days or money back",
"target_audience": "Busy moms aged 30-45",
"tone": "motivational, empathetic, real"
},
"platforms": ["meta", "google", "tiktok"],
"min_days_running": 14,
"max_ads_per_competitor": 50,
"invideo_api_key": "YOUR_INVIDEO_API_KEY",
"apify_token": "YOUR_APIFY_TOKEN"
}
📤 Output Example
{
"spy_summary": {
"competitors_analyzed": 3,
"total_ads_scraped": 147,
"proven_winners_found": 23,
"top_performing_angles": [
"Before/After transformation story",
"Social proof overload (numbers + testimonials)",
"Objection-killer ('No gym? No problem')"
],
"dominant_format": "UGC-style video (61% of top ads)",
"avg_winning_ad_runtime": "47 days"
},
"top_competitor_ads": [
{
"rank": 1,
"competitor": "FitnessBrandOne",
"performance_signal": "🔥 Running 94 days — PROVEN WINNER",
"platform": "Facebook + Instagram",
"format": "Video (UGC style, 28 seconds)",
"hook": "I lost 22 lbs in 8 weeks without stepping foot in a gym...",
"angle": "Personal transformation story — relatable mom, no equipment",
"emotional_trigger": "Hope + social proof",
"cta": "Start Your Free 7-Day Trial",
"landing_page_intel": {
"headline": "The 20-Minute Home Workout That's Transforming Busy Moms",
"offer_structure": "Free trial → upsell to annual",
"urgency_tactic": "Countdown timer + 'Only 47 spots left'",
"social_proof": "23,847 transformations + before/after photos above fold"
},
"why_it_wins": "Speaks directly to the #1 objection (no time, no gym). UGC format feels authentic. Free trial removes purchase risk entirely.",
"your_rewritten_version": {
"hook": "I transformed my body in 12 weeks — as a mom of 3, working full time, with zero gym access...",
"body": "I tried everything. Early morning gym sessions I couldn't keep up. Diets that made me miserable. Then I found a 20-minute home program that actually fit my life.\n\n12 weeks later: down 19 lbs, more energy than I've had in years, and I've kept it off.\n\nYourBrand is giving busy moms a free 7-day trial right now — no gym, no equipment, just 20 minutes a day.",
"cta": "Claim Your Free 7-Day Trial →",
"angle_variations": [
"Variation A: Lead with the time objection ('Only 20 minutes')",
"Variation B: Lead with the social proof ('Join 15,000 moms')",
"Variation C: Lead with the guarantee ('30-day transformation or full refund')"
]
},
"invideo_production": {
"status": "produced",
"formats": ["15s Instagram Reel", "30s Facebook Ad", "60s TikTok"],
"style": "UGC authentic",
"video_urls": ["outputs/ad_01_15s.mp4", "outputs/ad_01_30s.mp4", "outputs/ad_01_60s.mp4"]
}
}
],
"niche_intelligence": {
"top_hooks_in_niche": [
"I lost X lbs in Y weeks without...",
"Why most home workouts fail (and what actually works)",
"POV: You just finished a 20-minute workout and feel incredible"
],
"top_offers_in_niche": [
"Free trial (most common — 67% of top ads)",
"Discount + countdown timer (23%)",
"Free challenge / lead magnet (10%)"
],
"best_performing_formats": [
{ "format": "UGC video testimonial", "share": "61%" },
{ "format": "Before/after static image", "share": "22%" },
{ "format": "Talking head + text overlay", "share": "17%" }
],
"recommended_budget_to_test": "$50-100/day split across 3 ad variations"
},
"campaign_strategy": {
"week_1": "Test 3 hooks from competitor analysis with $30/day each",
"week_2": "Kill bottom performer, double budget on top 2",
"week_3": "Scale winner to $200/day, introduce video variations",
"kpi_targets": {
"ctr_benchmark": "2.5-4% (niche average from scraped data)",
"cpc_benchmark": "$0.80-$1.40",
"roas_target": "3x minimum before scaling"
}
}
}
🧠 Claude AI Master Prompt
You are a world-class paid advertising strategist and direct response copywriter.
COMPETITOR AD DATA:
{{competitor_ads_data}}
LANDING PAGE INTELLIGENCE:
{{landing_pages_data}}
NICHE PERFORMANCE DATA:
{{niche_ad_benchmarks}}
MY BRAND:
- Name: {{brand_name}}
- Offer: {{offer}}
- USP: {{usp}}
- Target audience: {{target_audience}}
- Tone: {{tone}}
FOR EACH TOP COMPETITOR AD GENERATE:
1. Performance signal — how long running + what that signals
2. Deep breakdown: hook type, angle, emotional trigger, CTA strategy
3. Landing page intelligence: headline formula, offer, urgency, social proof
4. Why it wins — 2 sentences, brutally honest
5. Rewritten version for MY brand:
- Same proven angle, adapted to my offer & audience
- 3 hook variations (A/B/C test ready)
- My CTA optimized for my offer type
ALSO GENERATE:
- Top 5 hooks dominating this niche
- Top 3 offer structures that convert best
- 4-week testing & scaling campaign strategy
- KPI benchmarks based on niche data
OUTPUT: Valid JSON only. No markdown. No preamble.
💰 Cost Estimate
| Competitors | Apify CU | InVideo Cost | Total Cost |
|---|
| 3 competitors | 50 CU ($0.50) | ~$8 (3 videos) | ~$8.50 |
| 5 competitors | 80 CU ($0.80) | ~$15 (5 videos) | ~$15.80 |
| 10 competitors | 155 CU ($1.55) | ~$28 (10 videos) | ~$29.55 |
| Full niche audit (20) | 300 CU ($3) | ~$55 (20 videos) | ~$58 |
💡 $5 free Apify credits on signup:
👉 https://www.apify.com?fpr=dx06p
🎬 Produce your video ads with InVideo AI:
👉 https://invideo.sjv.io/TBB
🔗 Who Wins Big With This Skill
| User | How They Use It | Value |
|---|
| Media Buyer | Never launch a blind campaign again | Save $000s in wasted ad spend |
| Marketing Agency | Deliver competitor analysis as a paid service | $500–$2,000 per audit |
| E-commerce Brand | Copy proven ad angles before testing | 3x faster path to winning ads |
| SaaS Company | Spy on competitor acquisition strategy | Understand what converts in your market |
| Dropshipper | Find proven product ads before sourcing | Only source products with validated ads |
| Freelance Copywriter | Deliver competitor swipe files to clients | Add $500–$1,500 to any project |
📊 Why This Replaces $300+/Month Spy Tools
| Feature | AdSpy ($149/mo) | SocialPeta ($299/mo) | This Skill |
|---|
| Meta ads scraping | ✅ | ✅ | ✅ |
| Google ads scraping | ❌ | ✅ | ✅ |
| TikTok ads scraping | ❌ | ✅ | ✅ |
| Landing page analysis | ❌ | ❌ | ✅ |
| AI rewrites for your brand | ❌ | ❌ | ✅ |
| Video ad production | ❌ | ❌ | ✅ |
| Campaign strategy included | ❌ | ❌ | ✅ |
| Monthly cost | $149 | $299 | ~$8.50/run |
🚀 Setup in 3 Steps
Step 1 — Get your Apify API Token
Sign up free → https://www.apify.com?fpr=dx06p
Go to: Settings → Integrations → API Token
Step 2 — Get your InVideo AI account
Sign up free → https://invideo.sjv.io/TBB
Go to: Settings → API → Copy your key
Step 3 — Input competitors & your brand
Competitor domains + your offer. Full spy report in under 10 minutes.
⚡ Pro Tips to Launch Winning Campaigns Faster
- An ad running 90+ days = guaranteed winner — that's your primary target to model
- Look for ads running MULTIPLE VARIATIONS of the same angle — that means they found a winner and are scaling it
- Always model the angle, never copy the copy — same idea, your words, your brand
- Start with the hook — 80% of ad performance is decided in the first 3 seconds
- Run your InVideo video ads against your competitor's static image — video almost always wins on Meta & TikTok
🏷️ Tags
paid-ads facebook-ads google-ads tiktok-ads competitor-research ad-spy media-buying apify invideo creative-strategy performance-marketing swipe-file
Powered by Apify + InVideo AI + Claude AI
