Floods — Business Model & Product Knowledge Base
What Floods Is
Floods is a bootstrapped US LLC operating large-scale organic short-form distribution networks. The company controls a centralized network of third-party short-form video accounts generating approximately 5 billion impressions per month across TikTok, Instagram Reels, and YouTube Shorts.
Floods sells CPM-based organic impressions with geo and demographic targeting.
It is not an influencer marketing agency. It is not an ad network. It is not a content studio. It is distribution infrastructure for the organic feed.
How It Works — The 3-Step Process
Step 1: Brief
The client defines their campaign parameters:
- Target impressions (e.g., 500M+)
- Gender focus (Male / Female)
- Age range (e.g., 18–34)
- Geos (e.g., US, FR, BR, UK)
- Platform targets (TikTok, Instagram, YouTube)
- Brand integrity rules
Floods provides the exact CPM rate during the briefing phase. The client sets the budget; Floods delivers the impressions.
Step 2: Flood
Floods handles content production, account allocation, and deployment. Content featuring the client's game is distributed across the verified account network — blending into the organic feed as entertainment content, not ads.
- Launch time: 7–14 business days from brief to first impressions
- Zero client dev work required: no SDK integration, no attribution stack changes
- Plugs into the client's existing UA operation without touching their tech stack
Step 3: Results
Impact is tracked through two layers:
- Direct attribution via link-in-bio tracking (every account has a tracked link to the app store page)
- Organic lift on existing paid UA metrics (the primary value driver)
Pricing Model
| Parameter | Detail |
|---|
| Model | Fixed CPM — no auction, no bidding, no hidden fees |
| Half-screen split content (standard format) | ~$0.80 CPM |
| Paid social benchmark (Meta / TikTok Ads) | $15–25 CPM |
| Cost advantage | 20–25× cheaper than paid social |
| Billing basis | Verified human views only — bot traffic excluded before billing |
| Delivery guarantee | Client sets budget; Floods delivers the impressions |
Exact rates are provided during the briefing phase and vary by content format and geo mix.
Impression Verification — 3-Layer Process
Layer 1 — Pre-campaign: Every account in the network is audited before any campaign starts.
Layer 2 — During delivery: Real-time bot detection runs on 100% of views throughout the campaign.
Layer 3 — Post-campaign: Invalid traffic is filtered and excluded from billing. Client receives a full delivery report with:
- Geo breakdown
- Platform split
- Demographic data
Floods only bills net verified human impressions.
Attribution Model
Layer 1: Direct Attribution (Link-in-Bio)
Every account in a campaign carries a tracked link pointing to the client's app store page. Floods measures installs directly through these links.
Layer 2: Organic Lift on Paid UA (Primary Value)
When users have seen the client's game 15+ times in their organic feed, paid ads perform structurally better. This is the core thesis.
Demonstrated impact metrics (validated, from live campaigns):
| Metric | Before | After | Delta |
|---|
| CPI | $4.20 | $2.80 | ↓ 33% |
| CTR | 1.2% | 2.1% | ↑ 75% |
| ROAS | 1.4× | 2.3× | ↑ 64% |
The client measures lift in their own dashboards using their existing attribution stack. No new tooling required.
Brand Safety & Quality Assurance
Before any campaign starts, Floods collects the client's brand guidelines — tone, visual identity, do's and don'ts. Every content format is reviewed against those guidelines before publishing.
- Real-time content monitoring runs throughout the campaign
- Any non-compliant piece is taken down immediately
- Client has full takedown authority at any time
Floods has delivered billions of impressions for compliance-sensitive brands. This is infrastructure, not influencer marketing — the client retains control.
Game Types Supported
All genres. The format adapts to any game type:
- UA-heavy strategy titles (spending $1M–100M+/month on paid): organic acts as a direct multiplier on existing spend
- Mid-core competitive games (Brawl Stars, Clash Royale): community and organic discovery drive long-term growth
- Casual titles (Royal Match, Homescapes, Gossip Harbor): entertainment-native content is exactly what the target audience consumes
Genres supported: strategy, RPG, puzzle, merge, match-3, action, board games, and more.
Rule of thumb: if the game has gameplay footage, Floods can build a distribution campaign around it.
Floods vs. Influencer Marketing — Key Distinctions
| Dimension | Influencer Marketing | Floods |
|---|
| Model | Pay individual creators who own their audience | Own the distribution infrastructure directly |
| Scale | Hard to scale; unpredictable per-creator | Thousands of verified accounts, billions of impressions |
| Control | Creator controls content, timing, tone | Full control over content, targeting, frequency, quality, compliance |
| Pricing | Expensive, variable, negotiated per deal | Fixed CPM, guaranteed delivery |
| Nature | Talent relationship management | Performance-based media buying for the organic feed |
Mental model for clients: think Meta Ads logic applied to organic distribution.
Key Operational Facts
| Fact | Detail |
|---|
| Impressions per month | ~5 billion |
| Total views generated (all-time) | 35.7B+ |
| Active collaborators | 50+ |
| Platforms | TikTok, Instagram Reels, YouTube Shorts |
| Official platform partners | Meta, Google, TikTok, Snapchat |
| Campaign launch time | 7–14 business days |
| Team | 2 founders + operational layer (QA, brand safety, anti-bot) |
| Entity | Fl00d LLC — US Delaware, bootstrapped |
| Compliance status | UA compliant |
Usage Notes for Claude
- When writing pitch copy, proposals, or objection-handling scripts, anchor on the CPM cost delta (20–25× cheaper than paid social) and the organic lift thesis (paid UA performs better after organic saturation).
- When explaining the model to a skeptical CMO or VP UA, lean into the verification layer and the brand safety controls — these are the two most common objections.
- When comparing to influencer marketing, use the table above. Emphasize: Floods is infrastructure, not a talent relationship.
- Proof metrics (CPI −33%, CTR +75%, ROAS +64%) are validated and safe to use in outbound materials.
- CPM of ~$0.80 is the standard reference rate for half-screen split content. Do not quote exact rates for non-standard formats without checking current pricing.
