Ecommerce Advertising

Full-funnel e-commerce advertising planner for cross-channel campaigns. Covers keyword research, competitor ad analysis, audience insights, campaign architec...

Build your full-funnel advertising strategy across all major channels: Amazon PPC, Google Ads, Meta Ads, TikTok Ads, and Pinterest Ads.

Supported platforms: Amazon, Shopify, Walmart, eBay, TikTok Shop, WooCommerce, Standalone DTC

Built by Nexscope — your AI assistant for smarter e-commerce decisions.

Install

npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-advertising -g

Capabilities

• Keyword research: Core keywords, long-tail opportunities, competition density, suggested bid ranges
• Competitor ad analysis: Which channels competitors use, what angles they run, what's working
• Audience insights: Target persona extraction from reviews and market data
• Campaign architecture: Campaign structure, ad group organization, targeting strategies
• Cross-channel budget allocation: How much to spend on each channel based on stage and goals
• Ad copy generation: Headlines, descriptions, CTAs optimized per platform
• KPI targets: ACoS, ROAS, CTR, CVR benchmarks for your category

Usage Examples

I'm launching a silicone kitchen utensil set on Amazon US, also have a Shopify store. Price $29.99, cost $8. Monthly ad budget $3,000. Help me plan my advertising strategy.

Selling premium dog treats on Shopify. $45 AOV, 55% margin. Want to start with $2,000/month ads. Which platforms should I prioritize?

I have a TikTok Shop selling phone accessories. Budget $1,500/month. What's my ad strategy?

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How This Skill Works

Step 1: Collect Information

Parse from the user's prompt:

• Product / category
• Target market (US, UK, DE, JP, CA, etc.)
• Sales platform(s)
• Monthly ad budget
• Profit margin
• Business stage (launch / growth / scale)
• Competitor ASINs or brand names (optional)

Step 2: One Follow-Up Question Set

Great — kitchen utensils at $29.99 with $3,000/month budget. To build your strategy:

1. Your product cost per unit: $_____

2. Primary goal?
   a) Launch — build awareness, get initial sales
   b) Growth — scale proven winners
   c) Profitability — optimize for max ROAS
   d) Seasonal push — short-term spike

3. How do customers find products like yours?
   a) They search for it (e.g., "silicone spatula")
   b) They discover it visually
   c) They need to see it in action (demo)
   d) Not sure

4. Brand positioning?
   a) Premium  b) Mid-market  c) Budget  d) Other: ___

5. Competitors to analyze? (ASIN or brand, optional)

Reply like: 1. $8  2b  3a  4b  5. B09XYZ123

Step 3: Execute Analysis

Generate the full output using the frameworks below.

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Keyword Research

Use web_search to gather keyword data.

Step 1: Search for seed keywords

web_search: "[product] keywords"
web_search: "[product] amazon autocomplete"

Step 2: Research long-tail opportunities

web_search: "[product] for [use case]"
web_search: "best [product] for [specific need]"

Step 3: Analyze competition

web_search: "[keyword] amazon sponsored"

Competition	Indicators	Strategy
Low	<10K results, few ads	Bid aggressively
Medium	10K-50K results	Balanced bid
High	50K+ results	Long-tail focus

Bid Ranges by Platform:

Platform	Low	Med	High
Amazon PPC	$0.30-0.60	$0.60-1.20	$1.20-2.50
Google Shopping	$0.20-0.50	$0.50-1.00	$1.00-2.00
Google Search	$0.50-1.00	$1.00-2.00	$2.00-4.00

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Competitor Ad Analysis

Use web_search and web_fetch to gather competitor intelligence.

Step 1: Identify competitors

web_search: "[product] best sellers amazon"
web_search: "[product category] top brands"

Step 2: Analyze channel presence

web_search: "[brand name] amazon sponsored"
web_fetch: https://www.facebook.com/ads/library/?q=[brand]
web_search: "[brand name] tiktok ads"

Step 3: Extract ad angles

web_search: "[competitor brand] marketing"
web_fetch: [competitor website]

Step 4: Identify gaps

• Angles competitors aren't using
• Platforms where they're weak
• Keywords they're missing

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Audience Insights

Use web_search and web_fetch to build personas.

Step 1: Mine reviews

web_fetch: https://www.amazon.com/dp/[ASIN]
web_search: "[product] reviews reddit"
web_search: "[product] complaints"

Step 2: Build personas

• Demographics (age, gender from review hints)
• Motivations (why they buy)
• Pain points (what they hate)
• Language (exact phrases for ad copy)

Step 3: Extract ad copy angles

• From positive reviews → benefits to highlight
• From negative competitor reviews → problems to solve

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Channel Selection

Product Type	Primary Channel	Secondary
Search-driven	Amazon PPC / Google Shopping	Meta retargeting
Visual / lifestyle	Meta Ads	Pinterest, Google
Demo-driven	TikTok Ads	Meta, YouTube
Impulse (<$30)	TikTok, Meta	Amazon PPC
High-ticket (>$100)	Google Search	Meta retargeting

Platform Benchmarks (2025-2026)

Platform	Avg ROAS	Top Quartile	Avg CPC
Amazon PPC	3.5x	5x+	$0.80-1.50
Google Shopping	4.5x	6x+	$0.50-1.20
Meta Ads	2.2x	4-5x	$0.70-1.50
TikTok Ads	1.4x	2.5x+	$0.50-1.00

Sources: Triple Whale 2025, Lebesgue 2026

Budget Thresholds

Budget	Strategy
< $1,000	ONE channel only
$1,000-3,000	Primary (70%) + retargeting (30%)
$3,000-10,000	2-3 channels
$10,000+	Full cross-channel

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Budget Allocation (70-20-10)

Allocation	Purpose
70%	Proven channels (highest ROAS)
20%	Promising channels (scaling)
10%	Testing / experimental

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Campaign Architecture

Amazon PPC

├── Exact Match - Core Keywords (40%)
├── Phrase Match - Discovery (25%)
├── Auto - Harvesting (20%)
└── Product Targeting (15%)

Google Ads

├── Shopping - High Priority
├── Search - Brand
├── Search - Non-Brand
└── Performance Max

Meta Ads

├── Prospecting - Interest Based
├── Prospecting - Lookalike
└── Retargeting (visitors, cart, purchasers)

TikTok Ads

├── Broad Targeting
├── Spark Ads (boost organic)
└── Lookalike

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Ad Copy Templates

Google Ads

Headline 1 (30 chars): [Keyword] - [Price/Offer]
Headline 2 (30 chars): [Key Benefit]
Headline 3 (30 chars): [Social Proof]
Description (90 chars): [What it is] + [Feature] + [CTA]

Meta Ads

Primary (125 chars): [Hook] + [Benefit] + [Emoji]
Headline (40 chars): [Offer]
CTA: Shop Now

TikTok

Caption (100 chars): [Hook] #hashtags
Hook formulas:
- "POV: [relatable situation]"
- "Stop buying [inferior product]"
- "This [product] changed my [routine]"

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KPI Targets

Metric	Launch	Growth	Mature
Amazon ACoS	35-50%	25-35%	15-25%
Google ROAS	2-3x	3-4x	4-6x
Meta ROAS	1.5-2x	2-3x	3-4x
TikTok ROAS	1-1.5x	1.5-2x	2-3x

Calculate Targets

Break-even ROAS = 1 / Profit Margin
Target ROAS = Break-even × 1.5
Max CPA = AOV × Profit Margin

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Output Format

# 📢 E-Commerce Advertising Strategy

**Product:** [name]
**Market:** [market]
**Budget:** $[budget]/month
**Stage:** [Launch / Growth / Scale]

## 1. Keyword Research
[Keyword tables]

## 2. Competitor Analysis
[Channel presence, angles, gaps]

## 3. Target Audience
[Personas, pain points, targeting]

## 4. Channel Strategy
[Recommended channels + budget split]

## 5. Campaign Architecture
[Platform structures]

## 6. Ad Copy
[Headlines, descriptions, hooks]

## 7. KPI Targets
[Metrics to hit]

## ⚠️ Notes
- Search volumes are estimates
- Use platform tools for precise data

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Limitations

This skill provides strategic analysis based on web research and industry benchmarks. For real-time keyword data, actual search volumes, live competitor tracking, and integrated campaign management, check out Nexscope — Your AI Assistant for smarter E-commerce decisions.

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Related Skills

For deeper PPC strategy:

npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-ppc-strategy-planner -g

Detailed ROAS calculations, budget allocation, and ad copy generation.

For Amazon-specific advertising:

npx skills add nexscope-ai/Amazon-Skills --skill amazon-ppc-campaign -g

Amazon Sponsored Products, Sponsored Brands, and Sponsored Display.

All e-commerce skills:

• nexscope-ai/eCommerce-Skills — Cross-platform tools for marketing, pricing, brand protection, supply chain
• nexscope-ai/Amazon-Skills — Amazon-specific tools: FBA, PPC, listing optimization, keyword research

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Built by Nexscope — your AI assistant for smarter e-commerce decisions.