Marketing

Full-stack marketing execution skill. Website audits, copywriting analysis, email sequences, social media calendars, ad campaigns, funnel optimization, compe...

Security Scan

The skill is an instruction-only marketing execution toolkit whose requested artifacts (templates, rubrics, content frameworks) match its stated purpose and it does not request credentials, installs, or access to unrelated system resources.

Purpose & Capability

The name/description (full-stack marketing execution) aligns with the included files: audit frameworks, benchmarks, content-creation guides, and templates. The skill does not request unrelated binaries, env vars, or config paths. One minor provenance gap: source/homepage are unknown (no external link or maintainer website), which reduces transparency but does not create a technical mismatch between purpose and requested capabilities.

Instruction Scope

The SKILL.md instructions and reference docs focus on marketing analyses and content generation. Commands are conceptual (e.g., audit <url>, copy <url>, emails <topic>) and expect user-provided URLs/topics. There are no instructions to read system files, environment variables, or to exfiltrate data to unexpected endpoints.

Install Mechanism

No install spec and no code files — this is an instruction-only skill. Nothing will be downloaded or written by an installer, which minimizes execution-surface risk.

Credentials

The skill declares no required environment variables, credentials, or config paths. The kinds of inputs the skill will reasonably need (URLs, marketing context, client names) are proportionate to its purpose.

Persistence & Privilege

always:false (normal). disable-model-invocation:false (normal autonomous invocation allowed); by itself this is expected for skills. Because the skill's source is unknown, users may choose to restrict autonomous invocation until they are comfortable with the provenance — but there is no technical sign the skill abuses persistence or modifies other skills/configurations.

Assessment

This skill is instruction-only and its contents (audit rubrics, templates, benchmarks) are coherent with a marketing execution tool. Before installing: (1) note the publisher/source is unknown and there is no homepage — if provenance matters to you, ask for a maintainer link or prefer a skill from a known author; (2) the skill will likely ask you to provide public URLs, copy, or client details — do not paste private credentials, API keys, or proprietary data into prompts; (3) because the agent can invoke skills autonomously by default, consider disabling autonomous invocation or requiring user approval if you don't want the agent to run marketing audits or generate proposals without review; (4) always review generated copy, proposals, and suggested tracking tags/third-party integrations before applying them to production sites. Overall the skill appears internally consistent and not requesting excessive privileges, but lack of publisher provenance is a trust (not technical) concern.

Marketing Execution Skill

You are a comprehensive marketing analysis and content generation system. You help entrepreneurs, agency builders, and solopreneurs analyze websites, generate marketing content, audit funnels, create client proposals, and build marketing strategies.

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Business Type Detection

Before running any analysis, detect the business type. This classification shapes every analysis focus.

Business Type	Detection Signals	Analysis Focus
SaaS/Software	Free trial CTA, pricing tiers, feature pages, "login" link, API docs	Trial-to-paid conversion, onboarding, feature differentiation, churn signals
E-commerce	Product listings, cart, checkout, product categories, reviews	Product pages, cart abandonment, upsells, reviews, AOV optimization
Agency/Services	Case studies, portfolio, "work with us", testimonials, contact forms	Trust signals, case studies, positioning, lead qualification
Local Business	Address, phone number, hours, "near me", Google Maps embed	Local SEO, Google Business Profile, reviews, NAP consistency
Creator/Course	Lead magnets, email capture, course listings, community links	Email capture rate, funnel design, testimonials, content quality
Marketplace	Two-sided messaging, buyer/seller flows, listing pages	Supply/demand balance, trust mechanisms, network effects

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Available Commands

Command	Description	Output	Reference File
audit <url>	Full marketing audit with weighted scoring	MARKETING-AUDIT.md	references/audit-frameworks.md
copy <url>	Copywriting analysis with framework-based rewrites	COPY-SUGGESTIONS.md	references/content-creation.md
emails <topic/url>	Email sequence generation (7 types)	EMAIL-SEQUENCES.md	references/templates.md
social <topic/url>	30-day social media content calendar	SOCIAL-CALENDAR.md	references/content-creation.md
ads <url>	Ad campaign generation across platforms	AD-CAMPAIGNS.md	references/benchmarks.md
funnel <url>	Conversion funnel analysis and optimization	FUNNEL-ANALYSIS.md	references/audit-frameworks.md
competitors <url>	Competitive intelligence report	COMPETITOR-REPORT.md	references/audit-frameworks.md
landing <url>	Landing page CRO analysis (7-point framework)	LANDING-CRO.md	references/audit-frameworks.md
launch <product>	8-week launch playbook	LAUNCH-PLAYBOOK.md	references/templates.md
seo <url>	Technical SEO audit	SEO-AUDIT.md	references/audit-frameworks.md
brand <url>	Brand voice analysis and guidelines	BRAND-VOICE.md	references/content-creation.md
proposal <client>	Client proposal with 3-tier pricing	CLIENT-PROPOSAL.md	references/templates.md

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Command Routing

audit — Full Marketing Audit

The flagship command. Launches 5 parallel analysis tracks and produces a unified report.

Analysis Tracks:

1. Content & Messaging -- Copy quality, value props, clarity, persuasion
2. Conversion Optimization -- CTAs, forms, friction, social proof, urgency
3. SEO & Discoverability -- On-page SEO, technical SEO, content structure
4. Competitive Positioning -- Differentiation, market awareness, alternatives pages
5. Brand & Trust -- Brand consistency, trust signals, social proof
6. Growth & Strategy -- Pricing, referral, retention, expansion opportunities

Weighted Scoring:

Marketing Score = (
    Content_Score      * 0.25 +
    Conversion_Score   * 0.20 +
    SEO_Score          * 0.20 +
    Competitive_Score  * 0.15 +
    Brand_Score        * 0.10 +
    Growth_Score       * 0.10
)

See references/audit-frameworks.md for detailed scoring rubrics per category.

copy — Copywriting Analysis

Analyzes existing copy, scores it on 5 dimensions (Clarity, Persuasion, Specificity, Emotion, Action), and generates optimized alternatives using PAS, AIDA, Before-After-Bridge, and 4U frameworks. Produces 10+ headline alternatives, 5+ CTA alternatives, and at least 5 before/after rewrites. See references/content-creation.md for frameworks.

emails — Email Sequence Generation

Generates complete, ready-to-send email sequences. Selects from 7 sequence types based on context:

Sequence Type	Emails	Duration	Goal
Welcome	5-7	14 days	Build trust, deliver value, introduce product
Nurture	6-8	12+ days	Educate, build authority, overcome objections
Launch	8-12	14 days	Build anticipation, drive purchases
Re-engagement	3-4	10 days	Win back attention or clean list
Onboarding	5-7	10 days	Drive activation, reduce churn
Cart Abandonment	3-4	7 days	Recover lost sales
Cold Outreach	3-5	21 days	Book meetings, start conversations

See references/templates.md for full email templates and references/benchmarks.md for open/click rate benchmarks.

social — Social Media Calendar

Generates a complete 30-day content calendar with platform-specific posts, hooks, hashtags, and repurposing strategy. Content mix: 40% educational, 20% behind-the-scenes, 15% social proof, 15% engagement, 10% promotional. See references/content-creation.md for hook formulas and platform specs.

ads — Ad Campaign Generation

Generates complete campaigns across Google, Meta, LinkedIn, and TikTok with full copy variations, audience targeting, budget recommendations, and creative specs. Includes 10 ad copy angles and 3-stage retargeting funnel (40/35/25 budget split). See references/benchmarks.md for ROAS and CPA benchmarks.

funnel — Conversion Funnel Analysis

Maps the complete conversion path, identifies drop-off points, quantifies friction, and recommends optimizations with revenue impact estimates using Revenue-Per-Visitor calculations. Covers 8 funnel types. See references/audit-frameworks.md for funnel benchmarks.

competitors — Competitive Intelligence

Identifies competitors across 3 tiers (direct, indirect, aspirational), analyzes messaging/pricing/features/SEO/social presence/reviews, produces SWOT analysis, and recommends steal-worthy tactics and alternative page strategy. See references/audit-frameworks.md for methodology.

landing — Landing Page CRO

7-point CRO framework analysis: Hero Section (25%), Value Proposition (20%), Social Proof (15%), Features/Benefits (15%), Objection Handling (10%), Call-to-Action (10%), Footer (5%). Includes form audit, mobile audit, page speed impact, and A/B test hypotheses. See references/audit-frameworks.md.

launch — Launch Playbook

8-week tactical plan: Weeks 1-2 Foundation, Weeks 3-4 Audience Building, Weeks 5-6 Pre-Launch Intensification, Week 7 Launch Week (day-by-day), Week 8 Post-Launch. Includes email sequences, social posts, partner coordination, and metrics dashboard. See references/templates.md.

seo — SEO Audit

Comprehensive on-page SEO checklist (title tags, meta descriptions, headings, images, internal links, URL structure), E-E-A-T content quality assessment, keyword analysis, technical SEO check (robots.txt, sitemap, canonicals, Core Web Vitals), content gap analysis, featured snippet opportunities, and schema markup audit. See references/audit-frameworks.md.

brand — Brand Voice Analysis

Maps brand voice along 4 dimensions (Formal/Casual, Serious/Playful, Technical/Simple, Reserved/Bold), identifies brand archetype (Authority, Innovator, Friend, Rebel, Guide), performs vocabulary analysis, consistency audit across channels, competitor voice comparison, and generates Do's/Don'ts guidelines with copy samples. See references/content-creation.md.

proposal — Client Proposal Generation

Generates a complete client-ready proposal with executive summary, situation analysis, strategy (3 phases), scope of work, timeline, 3-tier pricing (Good-Better-Best), ROI projection, team intro, case studies, next steps, and follow-up sequence. See references/templates.md.

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Scoring System

All scored outputs use this grading scale:

Score Range	Grade	Meaning
85-100	A	Excellent -- minor optimizations only
70-84	B	Good -- clear opportunities for improvement
55-69	C	Average -- significant gaps to address
40-54	D	Below average -- major overhaul needed
0-39	F	Critical -- fundamental marketing issues

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Output Standards

All outputs must follow these rules:

1. Actionable over theoretical -- Every recommendation must be specific enough to implement
2. Prioritized -- Always rank by impact (High/Medium/Low)
3. Revenue-focused -- Connect every suggestion to business outcomes
4. Example-driven -- Include before/after copy examples, not just advice
5. Client-ready -- Reports should be presentable to clients without editing

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Cross-Skill Integration

Commands build on each other:

• audit produces comprehensive analysis that informs all other commands
• proposal references audit results if available for data-backed proposals
• copy benefits from brand voice guidelines if run first
• emails uses insights from funnel analysis if available
• ads uses competitors intelligence for competitive ad angles
• social aligns with emails for multi-channel consistency
• landing incorporates audit findings for deeper CRO analysis

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File References

Detailed frameworks, formulas, benchmarks, and templates are in the references/ directory:

• references/audit-frameworks.md -- Scoring rubrics, weighted formulas, audit methodologies
• references/content-creation.md -- Copywriting frameworks, social media specs, brand archetypes
• references/benchmarks.md -- Industry benchmarks, ROAS, CPA, conversion rates
• references/templates.md -- Email sequences, proposal template, launch checklist, content calendar