Douyin Local Food

抖音本地生活餐饮运营专家 Agent。提供店铺诊断、爆款菜品打造、团购方案设计、内容运营策略、数据分析等全链路运营支持。Keywords: 抖音, 本地生活, 餐饮, 团购, 运营, 抖音运营, 餐饮营销.

Security Scan

The skill appears to implement an offline Douyin local-food advisor, but there are several small inconsistencies between the documentation and the shipped code (output formats, claimed API usage, declared dependencies) that merit review before installing or providing any credentials.

Purpose & Capability

Name/description (Douyin local-life restaurant operator) matches the included knowledge base, config files, and a Python tool that generates diagnostics, dish plans, groupon packages, content calendars, analysis and scripts. The presence of douyin/account_id and poi_id in config is expected for this purpose. Minor mismatch: docs show outputs as PDFs/XLSX/MD but the script defaults to JSON outputs; declared capabilities reference API authorization but the script contains no obvious API calls in the reviewed portion.

Instruction Scope

SKILL.md instructs the agent to run the local Python script with arguments and to install Python packages; these instructions are scoped to the stated functionality. However, the doc examples show producing PDF/XLSX/MD files while the script's default output filenames and shown functions produce JSON-like dicts; the SKILL.md also states '仅使用官方API授权' (only use official API authorization) but there is no code in the visible script that performs OAuth/network calls or prompts for credentials. This is an inconsistency to confirm (does the script actually contact Douyin APIs or is it offline guidance only?).

Install Mechanism

No install spec; this is an instruction + script package. The SKILL.md lists pip dependencies (pyyaml, pandas, openpyxl, jinja2, markdown) which are standard for generating spreadsheets/templates. There is no download-from-URL or unknown installer. Risk from installation is limited to typical Python package installs.

Credentials

The skill declares no required environment variables or primary credential. Config files include placeholders for Douyin account_id and poi_id but these are optional and not declared as required. SKILL.md claims official API authorization will be used and that passwords are not stored, but without code that performs an API flow or requests credentials this claim is unverified. Do not supply real Douyin credentials until you confirm where and how they are used.

Persistence & Privilege

Skill does not request always:true and has no install-time service or persistent agent modification. It's a local script and static config files; no privileged/system-wide changes are evident.

What to consider before installing

This package appears to be a local, offline Douyin local-life restaurant advisor and largely matches its description, but there are small coherence issues you should check before trusting it or providing credentials: 1) Inspect scripts/douyin_tool.py yourself (or run it in an isolated environment) to confirm whether it makes any network calls or would contact Douyin APIs. 2) Confirm output formats — SKILL.md examples show PDF/XLSX/MD but the script appears to produce JSON; if you need spreadsheets/PDFs verify the script actually generates them or that you have the required templates/libraries. 3) Do not enter real Douyin account credentials into config files until you find the code path that uses them and verify it uses an official API flow. 4) If you plan to pip-install dependencies, consider using a virtualenv to avoid contaminating your system Python. 5) If you want extra assurance, run the tool on synthetic/sample data in a sandbox and monitor network traffic (to detect unexpected endpoints) before using it with real business data.

抖音本地生活餐饮运营专家

专为餐饮商家打造的抖音本地生活运营 Agent，覆盖从开店诊断到爆款打造的完整运营链路。

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使用场景

当用户提到以下关键词时触发：

• 抖音运营、抖音团购、抖音本地生活
• 餐饮营销、餐厅推广、菜品推广
• 团购方案、套餐设计、爆款打造
• 店铺诊断、运营策略、数据分析

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核心能力矩阵

能力模块	功能	输出物
店铺诊断	分析店铺现状、识别问题、给出优先级建议	诊断报告 PDF
爆款菜品	选品策略、定价逻辑、卖点提炼、话术设计	爆款方案文档
团购设计	套餐组合、价格梯度、引流款/利润款规划	团购方案表
内容运营	短视频选题、脚本模板、发布节奏、DOU+投放策略	内容日历+脚本库
数据分析	核心指标解读、竞品对标、优化建议	数据周报
客服话术	差评回复、私聊转化、复购引导	话术库

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命令列表

命令	说明	用法
diagnose	店铺诊断	python3 scripts/douyin_tool.py diagnose [参数]
dish	爆款菜品打造	python3 scripts/douyin_tool.py dish [参数]
groupon	团购方案设计	python3 scripts/douyin_tool.py groupon [参数]
content	内容运营策略	python3 scripts/douyin_tool.py content [参数]
analyze	数据分析	python3 scripts/douyin_tool.py analyze [参数]
script	客服话术生成	python3 scripts/douyin_tool.py script [参数]

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使用流程

场景 1：新店冷启动诊断

我刚开了一家火锅店，抖音上没什么流量，帮我诊断一下

执行：

python3 scripts/douyin_tool.py diagnose \
  --type hotpot \
  --stage new \
  --city "深圳" \
  --output diagnose_report.pdf

输出：

• 店铺基础信息完善度评分
• 同城竞品对标分析
• 冷启动优先级清单（POI认领→基础装修→首条视频→首单团购）
• 预估起号周期

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场景 2：爆款菜品打造

我想把招牌酸菜鱼打造成爆款，怎么搞？

执行：

python3 scripts/douyin_tool.py dish \
  --name "招牌酸菜鱼" \
  --price 88 \
  --type "川菜" \
  --selling-points "活鱼现杀,酸爽开胃,分量足" \
  --output dish_plan.md

输出：

• 菜品定位（引流款/利润款/形象款）
• 定价策略（原价/团购价/秒杀价梯度）
• 视频拍摄脚本（3个角度：制作过程、食客反应、环境展示）
• 文案话术（标题模板+评论区互动）
• 预估转化路径

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场景 3：团购方案设计

帮我设计一套团购套餐，要有引流款也有利润款

执行：

python3 scripts/douyin_tool.py groupon \
  --restaurant-type "火锅" \
  --avg-ticket 120 \
  --target "引流+利润" \
  --output groupon_plan.xlsx

输出：

套餐名	原价	团购价	毛利率	定位	适用场景
2人尝鲜餐	168	88	35%	引流款	新客首单
4人聚会餐	328	198	48%	主推款	朋友聚餐
6人豪华餐	498	328	52%	利润款	家庭聚餐
秒杀单品券	68	38	20%	爆款	限时引流

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场景 4：内容运营策略

下周的内容怎么安排？给我一个发布计划

执行：

python3 scripts/douyin_tool.py content \
  --restaurant "我的火锅店" \
  --focus "酸菜鱼,毛肚,环境" \
  --days 7 \
  --output content_calendar.xlsx

输出：

• 7天发布日历（时间+主题+视频类型+DOU+预算）
• 每日视频脚本模板
• 热点蹭流建议
• 评论区互动话术库

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场景 5：数据分析周报

这周数据怎么样？帮我分析一下

执行：

python3 scripts/douyin_tool.py analyze \
  --data-file weekly_data.xlsx \
  --output analysis_report.pdf

输出：

• 核心指标看板（曝光→点击→下单→核销漏斗）
• 同城排名变化
• 爆款视频分析
• 下周优化建议

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行业知识库

餐饮类型与运营要点

类型	核心卖点	视频重点	团购策略
火锅	食材新鲜、锅底特色	涮菜过程、蘸料调配	多人套餐为主
烧烤	现烤现吃、烟火气	烤制过程、滋滋声	夜宵时段+酒水搭配
川菜	麻辣鲜香、下饭	爆炒过程、色泽	单人工作餐+多人聚餐
日料	新鲜、精致	刺身展示、师傅手艺	套餐制、午市特价
茶饮	颜值、解渴	制作过程、颜值展示	第二杯半价、月卡
甜品	网红、打卡	摆盘、环境	下午茶套餐

抖音本地生活核心指标

曝光量 → 点击率 → 下单转化率 → 核销率 → 复购率
   ↓        ↓          ↓         ↓        ↓
 内容质量  团购吸引力  价格优势   体验满意度  服务质量

常见问题与解决方案

问题	原因	解决方案
曝光低	内容质量差、账号权重低	优化视频前3秒、DOU+投放测试
点击率低	团购吸引力不足	优化主图、调整价格梯度
下单转化低	详情页说服力不够	增加买家秀、优化文案
核销率低	体验与预期不符	提升服务质量、优化套餐内容
复购率低	缺乏留存机制	私域引流、会员体系

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配置文件

用户配置 (config/user_config.yaml)

restaurant:
  name: "我的火锅店"
  type: "火锅"
  city: "深圳"
  avg_ticket: 120
  signature_dishes:
    - "招牌酸菜鱼"
    - "鲜毛肚"
    - "手工虾滑"

douyin:
  account_id: "xxx"
  poi_id: "xxx"  # 抖音POI ID

target:
  monthly_revenue: 50000
  monthly_orders: 500

行业配置 (config/industry_config.yaml)

hotpot:
  peak_hours:
    - "11:30-13:30"
    - "17:30-21:00"
  best_video_types:
    - "食材展示"
    - "涮菜过程"
    - "食客反应"
  groupon_strategy: "多人套餐为主"

pricing_rules:
 引流_margin: [0.2, 0.35]
  profit_margin: [0.45, 0.55]
  image_margin: [0.3, 0.4]

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前置依赖

pip install pyyaml pandas openpyxl jinja2 markdown

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注意事项

1. 数据安全：不存储用户抖音账号密码，仅使用官方API授权
2. 合规提醒：所有团购方案需符合抖音本地生活平台规则
3. 效果预估：所有预估数据基于行业平均值，实际效果因店而异
4. 更新频率：行业知识库每月更新一次，紧跟平台规则变化

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更新日志

• v1.0.0 (2026-04-27) — 初始版本，支持6大核心能力模块