Developer Marketing & DevRel Playbook

Build a developer community that drives adoption and revenue. DevRel strategy covering tech content marketing, HN/Reddit distribution, API docs optimization,...

Security Scan

The skill is an internally coherent developer-marketing playbook (no code or credentials requested) but its runtime instructions include explicit tactics—automation, follower scraping, paid/upvote coordination, mass DMs/comments—that can violate platform terms or be abused, so proceed with caution.

Purpose & Capability

Name/description (Developer Marketing & DevRel Playbook) matches the provided content: a multi-language SOP for OSS launch, KOL outreach, Reddit/HN distribution, SEO, templates and channel lists. The files and links are consistent with the stated marketing purpose and do not request unrelated capabilities or credentials.

Instruction Scope

The SKILL.md and reference files are instruction-only but include operational tactics that carry ethical/abuse risk: recommending use of high-karma accounts, asking to 'find people to help upvote', explicit automation tools (Phantombuster, Opencord.ai) for auto-DMs/comments, scraping follower lists (Sheet0.com), 'KOL Quote bombardment', mass posting across 50–100 groups/day, and example curl IndexNow usage with a key placeholder. While these instructions are coherent for a marketing playbook, they instruct actions that could violate platform Terms of Service and enable abusive campaigns; they also provide actionable automation examples and DM templates which an agent or operator could execute without additional safeguards.

Install Mechanism

No install spec, no code files to execute, and no downloads — instruction-only skill. This minimizes direct technical risk from installs or arbitrary code execution.

Credentials

The skill declares no required environment variables, binaries, or config paths. The documentation contains example snippets (e.g., IndexNow curl with a 'YOUR-KEY' placeholder) but does not request secrets from the agent or environment. There is no disproportionate credential access requested.

Persistence & Privilege

Skill flags are default (always:false, user-invocable:true, model-invocation allowed). The skill does not request persistent privileges or to modify other skills or system settings.

What to consider before installing

This is a marketing playbook and technically coherent, but it contains explicit, actionable tactics that can cross platform policies and ethical lines: • It advises using high‑karma accounts and 'finding people to help upvote' — this can be vote manipulation and may violate Reddit/HN/Product Hunt rules. • It recommends automation tools (Phantombuster, Opencord.ai) and scraping competitor followers or sending mass DMs/comments — these can trigger abuse rules, account bans, or privacy/regulatory issues. • It includes payment-based 'KOL quote bombing' and mass paid engagements which raise transparency and fraud concerns. Before using this skill: 1) Treat it as a strategic reference, not an instruction set to run autonomously; do not auto-execute automation recipes without human review. 2) Check platform Terms of Service and legal/privacy rules for each channel; avoid tactics that impersonate users or manipulate votes. 3) Avoid using or sharing other people's accounts; do not buy fake engagement. 4) When automating, use official APIs within rate limits and obtain consent for DMs; log and audit automated actions. 5) If you plan to operationalize templates/automation, get legal/compliance sign-off and use verified KOLs or paid channels with receipts and transparent labeling. If you want, I can (a) produce a sanitized compliance-friendly checklist derived from this playbook, or (b) highlight every snippet that would require credentials or explicit consent before execution.

开源项目发布整合营销行动手册

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

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中文版

版本：5.0 (最终版) | 作者：Iris (生姜iris)

核心理念

开源的本质是，请 developer 贡献爱（就是影响力），请 to B 客户贡献钱💰。开源这个 action 经过 SOP 的运营可以转化几百几千 star，带来很多 SMB 的 leads。准备好商业模式再开源，才能承接住开源这个 action 带来的流量，避免浪费。

总体时间线

阶段	时间节点	核心任务
战略规划	T-4周	定位、价值主张、商业模式
资产准备	T-3周	GitHub Readme、官网、PR稿、文档
渠道准备	T-2周	KOL建联、Reddit账号、群组整理
团队分工	T-1周	预算审批、任务分配、沟通机制
发布冲刺	T-3天	文案确认、自动化设置、最终检查
🚀 发布日	T-0	多渠道集中曝光，触发流量飞轮
持续运营	T+1~T+7	每日100+ Star，KOL Quote轰炸

详细指南（中文）

主题	文件
发布前准备 SOP	references/preparation.md
发布日执行清单	references/launch-day.md
发布后运营	references/post-launch.md
KOL 合作清单	references/kol-list.md
渠道资源清单	references/channels.md
文案模板	references/templates.md

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Quick Navigation (All Languages)

🇨🇳 中文	🇺🇸 English	🇯🇵 日本語	🇰🇷 한국어
发布准备	Preparation	準備段階	준비 단계
发布日	Launch Day	ローンチ日	런칭일
发布后运营	Post-Launch	ローンチ後	런칭 후
KOL清单	KOL List	KOLリスト	KOL 목록
渠道资源	Channels	チャネル	채널
文案模板	Templates	テンプレート	템플릿

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核心目标

指标	目标
发布日 Star	500+
首周 Star	1,000+
每日新增 Star	≥100（T+1 至 T+7）
KOL Quote	100-150 个（5天内）
Reddit 发帖	每天 3-5 个 Subreddit
群组分发	每天 50-100 个群组

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🔍 SEO & GEO 优化

让开源项目在搜索引擎和 AI 搜索中持续被开发者发现

开源项目的流量来源不仅是 GitHub，还有 Google/Bing 搜索和 AI 搜索（ChatGPT 推荐工具时会引用你的文档）：

主题	说明
SEO/GEO 指南	GitHub README 优化、官网 SEO、IndexNow、AI 引用优化

核心要点:

• GitHub Description + Topics 优化，提升 GitHub 搜索排名
• README 结构化 + 关键词，便于 AI 提取
• 官网实施 IndexNow，新版本发布秒级索引
• 创建 vs 竞品对比页，获取长尾流量