德胧竞品分析报告

Generate structured competitive analysis reports with feature comparisons, pricing analysis, SWOT, and strategic recommendations. Use when analyzing competit...

Security Scan

The skill's instructions match a competitor-analysis workflow, but metadata mismatches and unusually broad runtime tool permissions (e.g., Bash + filesystem read/write) are disproportionate and merit caution.

Purpose & Capability

SKILL.md describes a straightforward competitor analysis/report generation workflow and requests no credentials or installs (coherent). However, registry metadata (owner ID and slug) differs from _meta.json, and the public skill name (Chinese) differs from the internal SKILL.md name — these inconsistencies suggest the bundle may have been renamed or repackaged without correct metadata, which reduces trust.

Instruction Scope

The instructions stay within the stated purpose: web research, assemble a Markdown/HTML/CSV report, and optionally read an input brief file. The doc explicitly says to use publicly available information only. However, allowed-tools include Bash, Read, Grep, Glob and full filesystem Edit/Write access without any explicit limitation to an input file or safe working directory. That broad capability could let the agent read or modify arbitrary local files or run arbitrary shell commands — more privilege than the described task inherently requires.

Install Mechanism

No install spec and no code files — instruction-only skill. Low risk from installation (nothing is written during install).

Credentials

No environment variables, credentials, or config paths are requested — proportional to the described functionality.

Persistence & Privilege

always:false (default). The skill does not request permanent/force-installed presence. Autonomous invocation is allowed (platform default) but is not combined with other high-risk factors here.

What to consider before installing

Summary of what to check before installing: 1) Metadata mismatch — ask the publisher to confirm ownership and why registry metadata (owner ID and slug) differs from _meta.json and the skill's displayed name; prefer skills with a verifiable homepage or source. 2) Tool permissions — this skill grants Bash and full file read/write/edit/Grep/Glob; consider restricting runtime tools or running in a strict sandbox (or remove Bash) because report generation does not inherently need arbitrary shell execution or unrestricted filesystem access. 3) Data handling — the skill will run web searches and write files to output/competitor-analysis/; verify that outputs and referenced sources are reviewed before sharing, and avoid providing sensitive local files as input. 4) If you proceed, test in an isolated environment first and monitor file writes and network requests. If the publisher cannot explain the metadata differences or justify the broad tool set, avoid installing.

Competitor Analysis Report

Generate professional, client-ready competitive analysis reports. Researches competitors, compares features and pricing, performs SWOT analysis, and delivers actionable recommendations.

How to Use

/competitor-analysis-report "Notion" "Obsidian" "Coda" "Roam Research"
/competitor-analysis-report "My SaaS product" --competitors "Competitor A, Competitor B, Competitor C"
/competitor-analysis-report brief.txt

• $ARGUMENTS[0] = The primary business/product being analyzed (client's product or a focus company)
• Remaining arguments = 2-5 competitors to analyze

Report Generation Process

Step 1: Research Each Competitor

For each company/product, gather:

• Product overview: What they do, who they serve
• Features: Core features and capabilities
• Pricing: Plans, tiers, free tier availability
• Target audience: Who they market to
• Positioning: How they describe themselves (tagline, value prop)
• Strengths: What they're known for
• Weaknesses: Common complaints, gaps, negative reviews
• Recent changes: New features, pricing changes, pivots

Use web search and publicly available information only.

Step 2: Generate the Report

Structure the report as follows:

# Competitive Analysis Report
**Prepared for**: [Client/Product Name]
**Date**: [Today's date]
**Competitors Analyzed**: [List]

---

## Executive Summary
[3-5 sentence overview of the competitive landscape.
Key finding. Biggest opportunity. Primary threat.]

---

## Competitor Profiles

### [Competitor 1]
- **Founded**: [Year]
- **Headquarters**: [Location]
- **Positioning**: "[Their tagline or value prop]"
- **Target Market**: [Who they serve]
- **Key Differentiator**: [What makes them unique]

[Repeat for each competitor]

---

## Feature Comparison Matrix

| Feature | [Your Product] | [Comp 1] | [Comp 2] | [Comp 3] |
|---------|---------------|----------|----------|----------|
| [Feature 1] | ✅ | ✅ | ❌ | ✅ |
| [Feature 2] | ✅ | ✅ | ✅ | ❌ |
| [Feature 3] | ❌ | ✅ | ✅ | ✅ |
| ... | | | | |

**Key Takeaway**: [1-2 sentences on where you lead and lag]

---

## Pricing Analysis

| Plan | [Your Product] | [Comp 1] | [Comp 2] | [Comp 3] |
|------|---------------|----------|----------|----------|
| Free Tier | [Details] | [Details] | [Details] | [Details] |
| Basic/Starter | $X/mo | $X/mo | $X/mo | $X/mo |
| Professional | $X/mo | $X/mo | $X/mo | $X/mo |
| Enterprise | Custom | Custom | $X/mo | Custom |

**Price Positioning**: [Where client sits relative to market — premium, mid-market, value]
**Key Takeaway**: [Pricing opportunity or risk]

---

## SWOT Analysis

For each competitor:

### [Competitor 1] SWOT

| Strengths | Weaknesses |
|-----------|------------|
| • [Point] | • [Point] |
| • [Point] | • [Point] |

| Opportunities | Threats |
|--------------|---------|
| • [Point] | • [Point] |
| • [Point] | • [Point] |

---

## Market Positioning Map

                HIGH PRICE
                    │
      Enterprise    │    Premium
      [Comp 3]      │    [Comp 1]
                    │

LOW ─────────────────┼───────────────── HIGH FEATURES │ FEATURES │ Budget │ Best Value [Comp 2] │ [You] │ LOW PRICE

---

## Opportunities & Threats

### Opportunities (Where You Can Win)
1. **[Gap in competitor offerings]**: [How to exploit it]
2. **[Underserved segment]**: [How to capture it]
3. **[Competitor weakness]**: [How to position against it]

### Threats (What to Watch)
1. **[Competitor advantage]**: [How to defend against it]
2. **[Market trend]**: [How it could impact you]
3. **[New entrant risk]**: [Who might enter the space]

---

## Strategic Recommendations

### Immediate Actions (Next 30 Days)
1. [Specific, actionable recommendation]
2. [Specific, actionable recommendation]

### Medium-Term (Next Quarter)
1. [Strategic initiative]
2. [Feature/positioning change]

### Long-Term (Next 6-12 Months)
1. [Market positioning play]
2. [Competitive moat building]

---

## Appendix
- Data sources and methodology
- Detailed feature descriptions
- Competitor screenshots/examples (described, not included)

Step 3: Output

Save to output/competitor-analysis/:

output/competitor-analysis/
  report.md                    # Full report in Markdown
  report.html                  # Professional HTML version
  executive-summary.md         # Standalone exec summary (1 page)
  feature-matrix.csv           # Spreadsheet-ready comparison

The HTML version should have:

• Professional styling (clean typography, tables with borders)
• Print-friendly layout
• Table of contents with anchor links
• Page breaks between major sections

Quality Standards

• All data points are from publicly available sources
• Feature comparison covers at least 10 features
• Pricing is current and accurate
• SWOT analysis has at least 3 points per quadrant
• Recommendations are specific and actionable (not generic advice)
• Executive summary can stand alone (client can forward to their boss)
• No speculation presented as fact — clearly label assumptions
• Report is professional enough to present to stakeholders