Copywriter Litiao

Write compelling UX copy, marketing content, and product messaging. Use when writing button labels, error messages, landing pages, emails, CTAs, empty states...

Security Scan

The skill is an instruction-only copywriting helper and its files, dependencies, and runtime instructions are consistent with that purpose.

Purpose & Capability

Name, description, and included reference files all align with a copywriting/UX-writing helper. There are no requested binaries, env vars, or config paths. Minor metadata inconsistency: the _meta.json ownerId differs from the registry ownerId in the provided metadata, which looks like a bookkeeping mismatch but does not change the skill's behavior.

Instruction Scope

SKILL.md contains only guidelines, formulas, and examples for UX and marketing copy. It does not instruct the agent to read files, access environment variables, call external endpoints, or exfiltrate data.

Install Mechanism

No install spec and no code files that would be written to disk or executed. Instruction-only skills have the smallest footprint and this one does not request additional tooling.

Credentials

The skill requests no environment variables, credentials, or config paths. There are no unexplained credential requests.

Persistence & Privilege

always is false and the skill does not request any elevated or persistent presence. It does not modify other skills or system settings.

Assessment

This skill appears to be a straightforward, instruction-only copywriting assistant. Before installing, confirm the source/owner (the registry ownerId and _meta.json ownerId differ) and ensure you trust that origin if provenance matters. Because it contains only writing guidance and examples and requests no credentials or installs, it's low risk to use, but avoid pasting sensitive data into examples or generated output when sharing externally.

Copywriter

Write clear, compelling copy for products, marketing, and UX.

Scope

Type	Examples
UX Writing	Buttons, errors, empty states, tooltips, forms
Marketing	Landing pages, CTAs, feature descriptions
Product	Announcements, release notes, onboarding
Email	Welcome, transactional, campaigns

Core Formulas

Buttons

Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK")

Errors

What happened → Why → How to fix

"Please enter a valid email address"
"Password must be at least 8 characters"

Empty States

Headline → Explanation → Action

"No results found" → "Try adjusting filters" → [Clear Filters]

CTAs

Verb + Benefit + Remove friction

"Start Free Trial" (not "Sign Up")
"Get Started Free" (not "Learn More")

Headlines

"How to [goal] without [pain point]"
"[Number] ways to [benefit]"
"Get [outcome] in [timeframe]"

Voice & Tone

Voice (consistent):

• Professional but friendly
• Clear and concise
• Helpful and supportive

Tone (varies):

Context	Example
Success	"All set! Your changes are live."
Error	"Something went wrong, but your data is safe."
Urgency	"Action required: Suspicious login detected"

Power Words

Category	Words
Urgency	Now, Today, Limited, Fast
Value	Free, Save, Bonus, Extra
Trust	Guaranteed, Proven, Secure
Ease	Easy, Simple, Quick, Instant

Checklist

• Clear? (12-year-old test)
• Concise? (Remove unnecessary words)
• Specific? (Numbers, examples)
• Actionable? (What should user do?)
• Scannable? (Headings, bullets)

References

• UX Patterns - Buttons, errors, forms, tooltips
• Marketing Copy - Landing pages, CTAs, emails